thalys - thalys neige
DESCRIPTION
N BBDO brought Brussels a ski length closer towards the Alps.In 2007 N BBDO and Proximity BBDO worked out the ‘Thalys Neige’ campaign to illustrate people the proximity of the Alps. To do this, several train stations were transformed into ski areas with a fun animation.TRANSCRIPT
Neige
Discover the possibilities of Guerilla and ambient media for Thalys Neige
Briefing
Illustrate the proximity of Brussels with the Alps (by Thalys train) by transforming a train station into a ski station. Photo animation in the stations of Brussels south & Antwerp central
Central idea
Central idea
Floor stickers in the shape of skis were placed on the ground in the train stations, pointing towards the Adshell billboards where more information could be found
Central ideaFolders (Thalys ski’maps) & lipsticks were
being distributed by hosts in the stations
Results
Large numbers of photos were taken
Very positive word of mouth & sales rise