thailand air conditioner market is projected to reach $ 3 billion mark by 2025

MARKET INTELLIGENCE . CONSULTING

www.techsciresearch.com

2015 – 2025

THAILAND AIR CONDITIONERS MARKETFORECAST & OPPORTUNITIES

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Note: These are dummy figures; please purchase our report for actual data

Scope of ReportProduct of Interest (POI): Air Conditioners

Review Period

2015 – 2018

Base Year

2019

Estimated Year

2020

Forecast Period

2021 – 2025

Year Range

Air conditioners are electrical appliances used to control humidity, ventilation, andtemperature of a particular area. Based on product type, air conditioners can besegregated into splits, VRFs, chillers, windows and others.

Market SegmentationEND USE SECTOR

• Residential

• Commercial/Industrial

REGION

• North

• Central

• North East

• East

• South

PRODUCT TYPE

• Chillers

• VRFs

• Splits

• Windows

• Others (Precision

AC, Packaged AC,

Portable, Floor

Standing etc.)

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S. No. Contents

1. Product Overview (Definition of product and major terminologies used in the report)

2.Research Methodology (Detailed description of the methodology used to conduct the research, Raw data backup, list of all secondary sources, List of respondents for primary surveys)

3. Executive Summary

4. Voice of Customer

4.1. Brand Awareness

4.2. Factors Influencing Purchase Decisions

4.3. Brand Satisfaction Level

4.4. Challenges Faced Post Purchase

5. Global Air Conditioners Market Overview

6. Thailand Air Conditioners Market Outlook

6.1. Market Size & Forecast

6.1.1. By Value & Volume

6.2. Market Share & Forecast

6.2.1.By Product Type (Splits, VRFs, Chillers, Windows, and Others (Precision AC, Packaged AC, Portable, Floor Standing etc.))

6.2.2. By End Use Sector (Residential Vs Commercial/Industrial)

6.2.3. By Region

6.2.4. By Company

6.3. Product Market Map

7. Thailand Split Air Conditioners Market Outlook



Table of Contents

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S. No. Contents


7.2.1. By End Use Sector

7.3. Product Benchmarking

8. Thailand VRFs Air Conditioners Market Outlook






9. Thailand Chillers Air Conditioners Market Outlook






10. Thailand Windows Air Conditioners Market Outlook






Table of Contents

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S. No. Contents

11. Thailand Others Air Conditioners Market Outlook



12. Supply Chain Analysis

13. Import - Export Analysis

14.Market Dynamics (This chapter assesses the major demand drivers and restrains. In addition, this section also analyzes its impact on the demand of the product during study period. As a part of study, this chapter would also examine Porter’s Five Forces and PESTLE Framework)

14.1. Drivers

14.2. Challenges

15.Market Trends & Developments (This section captures recent trends pertaining to manufacturing or consumption, market movements in terms of points of production and consumption, advancements and development)

16. Policy & Regulatory Landscape

17. Impact of COVID-19 on Thailand Air Conditioners Market

18. Thailand Economic Profile

19. Competitive Landscape

19.1. Competition Outlook

19.2. Company Profiles (Top 10 Leading Companies)

19.2.1. Company Details

19.2.2. Products & Services

19.2.3. Financials (As Reported)

19.2.4. Key Market Focus & Geographical Presence

19.2.5. Expansion Strategies

Table of Contents

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S. No. Contents

19.2.6. Key Management Personnel

20.Strategic Recommendations (Based on the findings of the report strategic recommendations on how to enter and expand market share)

21. About Us & Disclaimer

Table of Contents

RESEARCH METHODOLOGY

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Research Methodology

✓ Identifying Key Opinion

Leaders

✓ Questionnaire Design

✓ In-depth Interviews

Data Collection

Developing List of Respondents

Formulating Questionnaire

Market Profiling

Data Validation

Data Analysis

In-depth secondary research was conducted to

determine top players in the Thailand air

conditioners market, overall market size and segmental market size.

In order to conduct industry experts’

interviews, TechSci formulated a detailed

discussion guide.

List of industry players and industry

specialists was developed.

TechSci conducted interviews with

industry experts and industry players for data collection and

verification.

Data obtained as a result of primary and secondary research was

validated through rigorous

triangulation.

The data was scrutinized using MS-Excel, statistical

tools and internal proprietary database to obtain qualitative and

quantitative insights about the Thailand air

conditioners market.

Data

Collection

Data Filter

& AnalysisResearch &

Intelligence

Actionable

InsightsBusiness

Solution

Primary Research Desk Research Company Analysis

✓ Recent Developments

✓ Market Changing

Aspects/Dynamics

✓ Government Policies

✓ Conclusion

✓ Market Participants

✓ Key Strengths

✓ LinkedIn✓ TechSci Internal

Database

✓ Factiva✓ Hoovers

Paid Sources

✓ Company Websites✓ Company Annual

Reports✓ White Paper Study✓ Financial Reports✓ Investor

Presentations✓ Regulatory Body✓ Associations, etc.

Secondary Research

Primary Research

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Baseline Methodology

Our dedicated team of industry experts has monitored and analyzed various aspects of Thailand air conditioners market. The team has analyzed the

outlook of various segments of this market, while considering the major influencing factors such as growing construction activities in hospitality and

tourism sectors coupled with increasing investments by government for infrastructure developments, etc. The study includes market forecasting, which

would enable our clients to take better decisions while planning their strategy to achieve sustainability in Thailand air conditioners market.

Methodology Followed for Calculation of Market Size:

• Market Size By Value: Market size, in terms of value, for the year 2019 was calculated based on information collected through exhaustive secondary

research and primary surveys, with various key opinion leaders/stakeholders, such as air conditioners companies, market influencers & end users,

industry experts, and other industry participants.

• The team interviewed more than 15 – 20 air conditioners companies, 45 – 50 channel partners, 80 – 100 end users, and 15 – 20 industry experts and

other value chain stakeholders in Thailand air conditioners market to obtain the overall market size for 2015-2019, which was validated by the Delphi

technique. Taking standard deviation into consideration, the market size was averaged out, to arrive at the market size data during 2015-2019.

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• Respondents were asked about the current and future market growth rates, market shares by product type, by end use sector, by region, by

company. Removing the outlier responses, the geometric mean of growth estimates and supplier wise revenue shares generated across various

segments were considered, to arrive at the final revenue shares. Revenue shares generated across various segments were further triangulated from

other stakeholders.

Methodology Followed for Calculation of Market Shares:

• Market shares by product type, by end use sector, by region, by company were calculated based on the responses received through primary surveys

with industry experts, in which the respondents were asked about the market shares or revenue generated from various segments of Thailand air

conditioners market. The final shares were calculated by taking the geometric mean of the responses gathered from key opinion leaders after

eliminating the outliers.

Methodology Followed for Forecasting:

• TechSci Research performed periodical checks on data collected through the surveys with logic checks and analyzed the survey results in

SPSS/Tableau Software.

• Data triangulation techniques were applied to fill the gaps and to present a more meaningful picture of the market. To forecast Thailand air

conditioners market, TechSci Research used various forecast techniques such as:

✓ Moving Average

✓ Time Series Analysis

✓ Regression Analysis

✓ Econometric and Judgmental Analysis

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TechSci Research used its own forecast tool, which is based on the growth of various allied industries in respective regions. TechSci Research also used the

impact analysis during short, medium and long term periods to estimate the demand and to reach accurate market numbers. It should be noted that the

figures compiled are only for the organized market including market share data.

Partial List of Companies Interviewed Key Secondary Sources

▪ Daikin Industries (Thailand) Limited

▪ Mitsubishi Electric Consumer Products (Thailand) Co.,

LTD

▪ Panasonic (Thailand) Co., Ltd.

▪ Midea Refrigeration Equipment (Thailand) Co., Ltd.

▪ Thai Samsung Electronics Co., Ltd

▪ LG Electronics (Thailand) Co., Ltd.

▪ Sharp Thai Co., Ltd

▪ Hitachi Sales (Thailand), Ltd

▪ Haier Electrical Appliances (Thailand) Co., Ltd.

▪ Carrier (Thailand) Co., Ltd. `

▪ Toshiba Carrier (Thailand) Co., Ltd.

▪ World Bank

▪ TechSci Research Proprietary Database & Knowledge

Repository

▪ Company Annual Reports

▪ Industry Magazines

▪ Industry Reports

▪ News Dailies

▪ Credible Paid Databases

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Industry Brief

According to TechSci Research report, “Thailand Air Conditioners Market By Product Type, By End User, By Region, By Company,

Competition, Forecast & Opportunities 2025”, Thailand air conditioners market is forecast to cross $ 3 billion by 2025 on account of

expanding population and rising disposable income of consumers. Moreover, advancements in product technology and availability of

various well-known brands have been positively influencing the market. Besides, consumer shift towards better quality, performance

and features will further drive demand for air conditioners in Thailand during the forecast period. Furthermore, hot weather and

increasing product affordability of middle-income customers and growing popularity towards energy-efficient air conditioner will propel

the market in the coming years. With air conditioners becoming one of the necessary products in Thai households coupled with

spread of COVID-19, the trend of buying air conditioners online is gaining strength in the country.

Based on the product type, Thailand air conditioner market is segmented into (Splits, VRFs, Chillers, Windows, and Others

((Portable, floor etc.). As of 2019, Split type air conditioner category held the largest share in the Thailand air conditioners market. In

addition, companies are also increasingly manufacturing energy-efficient and affordable air conditioners to fulfil the demand for the

residential segment. Furthermore, Chiller type air conditioner segment holds the second largest market share in value terms in

Thailand air conditioners market due to increasing commercial space.

Thailand air conditioners market is further segmented based on end use sector. In 2019, the residential air conditioner end user

segment held the largest market share in Thailand air conditioners market due to growing population and increasing residential real

estate construction. In addition, availability of easy financing options is boosting the growth of air conditioners market in the country.

Furthermore, small offices and shops are also opting for the residential air conditioner as the installation of a commercial air

conditioner involves a lot higher investment, which not everyone can afford. However, VRFs and chiller type air conditioners are

highly opted and suitable for big commercial spaces such as factories, offices, and institutions due to their higher cost-efficiency.

Based on the region, Thailand air conditioner market is segmented into Northern Thailand, Eastern Thailand, North East Thailand,

Southern Thailand, Western Thailand, Central Thailand. Until 2019, North Thailand held the largest market share and this trend is

expected to continue through the forecast period. Some of the leading players in Thailand air conditioner market include Daikin

Industries (Thailand) Limited, Mitsubishi Electric Consumer Products (Thailand) Co.,Ltd, Panasonic (Thailand) Co.,Ltd., Midea

Refrigeration Equipment (Thailand) Co., Ltd., Thai Samsung Electronics Co., Ltd, LG Electronics (Thailand) Co.,Ltd., Sharp Thai Co.,

Ltd, Hitachi Sales (Thailand), Ltd, Haier Electrical Appliances (Thailand) Co., Ltd., Carrier (Thailand) Co., Ltd., Toshiba Carrier

(Thailand) Co., Ltd. among others.

“Air conditioners market is growing in Thailand due to rising demand from both residential and commercial sectors. Consequently.

leading brands are also rapidly trying to capture the customer base from both the sectors. Market players are increasing their focus

on providing the latest technologies and features for attracting the costumers in addition to offering smooth after-sale services.” said

Mr. Karan Chechi, Research Director with TechSci Research, a research-based global management consulting firm.

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Sample Data - Snapshot

Thailand Air Conditioners Market Size, By Value (USD Million) & Volume (Thousand Units), 2015–2025F

5.00 6.00 7.00 8.00 9.00 10.00 11.00 12.00 13.00 14.00 15.00

10.00 20.00 30.00 40.00 50.00 60.00 70.00 80.00 90.00 100.00 110.00

2015 2019 2020E 2025FBy Value (USD Million)

By Volume (Thousand Units)

CAGR BY VALUE: XX%

CAGR BY VOLUME: XX%

CAGR BY VALUE: XX%

CAGR BY VOLUME: XX%

20%20%20%20%20%20%20%20%20%20%20%

20%20%20%20%20%20%20%20%20%20%20%

20%20%20%20%20%20%20%20%20%20%20%

20%20%20%20%20%20%20%20%20%20%20%

20%20%20%20%20%20%20%20%20%20%20%

2015

2016

2017

2018

2019

2020E

2021F

2022F

2023F

2024F

2025F

Chillers VRFs Splits Windows Others

Thailand Air Conditioners Market Share, By Product Type, By Value, 2015–2025F

Thailand Split Air Conditioners Market Share, By End Use Sector, By Value, 2015–2025F

50% 50% 50% 50% 50% 50% 50% 50% 50% 50% 50%

50% 50% 50% 50% 50% 50% 50% 50% 50% 50% 50%

2015 2016 2017 2018 2019 2020E 2021F 2022F 2023F 2024F 2025F

Commercial/Industrial

Residential

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2015 – 2025

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About Us & Disclaimer

TechSci Research is a global market research and consulting company with offices in the US, UK and India. TechSci Research provides market research reports in number of areas

to organizations. The company uses innovative business models that focus on improving productivity, while ensuring creation of high-quality reports. The proprietary forecasting

models use various analyses of both industry-specific and macroeconomic variables on a state-by-state basis to produce a unique ‘bottom-up’ model of a country, regional and

global industry prospects. Combined with the detailed analysis of company activity and industry trends, the result is a uniquely rich evaluation of the opportunities available in the

market.

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The contents of this report are based on information generally available to the public from sources believed to be reliable. No representation is made that it is timely, accurate or

complete. TechSci Research has taken due care and caution in compilation of data as this has been obtained from various sources including which it considers reliable and first hand.

However, TechSci Research does not guarantee the accuracy, adequacy or completeness of any information and it is not responsible for any errors or omissions or for the results

obtained from the use of such information and especially states that it has no financial liability whatsoever to the subscribers / users of this report. The information herein, together

with all estimates and forecasts, can change without notice. All the figures provided in this document are indicative of relative market size and are strictly for client’s internal

consumption. Usage of the same for purpose other than internal will require prior approval of TechSci Research.

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