thai software business and - boi software... · 2016-11-23 · notebook 48.7% usage 4.7 hr./day...

18
Thai Software Business and Digital Thailand” Mr. Meetham Naranong Vice President Software Industry Promotion Agency (Public Organization)

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Page 1: Thai Software Business and - BOI Software... · 2016-11-23 · NOTEBOOK 48.7% USAGE 4.7 hr./day TABLET 30.0% USAGE 3.5 ... USAGE DEVELOP M฿ M฿ Thailand Software Market 2016 SW

“Thai Software Business

and Digital Thailand”

Mr. Meetham Naranong Vice President

Software Industry Promotion Agency (Public Organization)

Page 2: Thai Software Business and - BOI Software... · 2016-11-23 · NOTEBOOK 48.7% USAGE 4.7 hr./day TABLET 30.0% USAGE 3.5 ... USAGE DEVELOP M฿ M฿ Thailand Software Market 2016 SW

Overview Thailand & ICT

Page 3: Thai Software Business and - BOI Software... · 2016-11-23 · NOTEBOOK 48.7% USAGE 4.7 hr./day TABLET 30.0% USAGE 3.5 ... USAGE DEVELOP M฿ M฿ Thailand Software Market 2016 SW

Thailand 2016 : Overview

Population : 68.05 Million

GDP : 373.80 USD Billion

GDP Per Capita : 3,451.33 USD

GDP Per Capita (PPP) : 13,986.50 USD

GDP Annual Growth Rate : 0.40%

Unemployment Rate : 0.83%

Source : http://www.tradingeconomics.com/

Page 4: Thai Software Business and - BOI Software... · 2016-11-23 · NOTEBOOK 48.7% USAGE 4.7 hr./day TABLET 30.0% USAGE 3.5 ... USAGE DEVELOP M฿ M฿ Thailand Software Market 2016 SW
Page 5: Thai Software Business and - BOI Software... · 2016-11-23 · NOTEBOOK 48.7% USAGE 4.7 hr./day TABLET 30.0% USAGE 3.5 ... USAGE DEVELOP M฿ M฿ Thailand Software Market 2016 SW

Source : ETDA

THAILAND INTERNET USAGE 2016

SMARTPHONE 85.5% USAGE 6.2 hr./day

PERSONAL COMPUTER 62.0% USAGE 5.4 hr./day

NOTEBOOK 48.7% USAGE 4.7 hr./day

TABLET 30.0% USAGE 3.5 hr./day

SMART TV 19.8% USAGE 2.7hr./day

Page 6: Thai Software Business and - BOI Software... · 2016-11-23 · NOTEBOOK 48.7% USAGE 4.7 hr./day TABLET 30.0% USAGE 3.5 ... USAGE DEVELOP M฿ M฿ Thailand Software Market 2016 SW

Source : ETDA

Thailand Software Market 2016

IMPORT DEVELOP EXPORT IN-HOUSE

USAGE

DEVELOP

M฿

M฿

Page 7: Thai Software Business and - BOI Software... · 2016-11-23 · NOTEBOOK 48.7% USAGE 4.7 hr./day TABLET 30.0% USAGE 3.5 ... USAGE DEVELOP M฿ M฿ Thailand Software Market 2016 SW

Thailand Software Market 2016

SW Package

SW Service

TOTAL

Growth

2014-2015 2014 2015 2013

Page 8: Thai Software Business and - BOI Software... · 2016-11-23 · NOTEBOOK 48.7% USAGE 4.7 hr./day TABLET 30.0% USAGE 3.5 ... USAGE DEVELOP M฿ M฿ Thailand Software Market 2016 SW

E-Commerce Value per capita (B2C)

Source : ETDA

USD

USA

Japan

South Korea

Singapore

China

Malaysia

Thailand

Vietnam

Philippines

Indonesia

2015 2014

Page 9: Thai Software Business and - BOI Software... · 2016-11-23 · NOTEBOOK 48.7% USAGE 4.7 hr./day TABLET 30.0% USAGE 3.5 ... USAGE DEVELOP M฿ M฿ Thailand Software Market 2016 SW

THAI STARTUP ECOSYSTEM

Source : TECHSOURSE

Page 10: Thai Software Business and - BOI Software... · 2016-11-23 · NOTEBOOK 48.7% USAGE 4.7 hr./day TABLET 30.0% USAGE 3.5 ... USAGE DEVELOP M฿ M฿ Thailand Software Market 2016 SW

DIGITAL THAILAND

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CHALLENGE IN THAI CONTEXT

Source : DIGITAL THAILAND

Page 12: Thai Software Business and - BOI Software... · 2016-11-23 · NOTEBOOK 48.7% USAGE 4.7 hr./day TABLET 30.0% USAGE 3.5 ... USAGE DEVELOP M฿ M฿ Thailand Software Market 2016 SW

Source : DIGITAL THAILAND

Page 13: Thai Software Business and - BOI Software... · 2016-11-23 · NOTEBOOK 48.7% USAGE 4.7 hr./day TABLET 30.0% USAGE 3.5 ... USAGE DEVELOP M฿ M฿ Thailand Software Market 2016 SW

20-Year Digital Landscape of Thailand

Source : DIGITAL THAILAND

Page 14: Thai Software Business and - BOI Software... · 2016-11-23 · NOTEBOOK 48.7% USAGE 4.7 hr./day TABLET 30.0% USAGE 3.5 ... USAGE DEVELOP M฿ M฿ Thailand Software Market 2016 SW

Thailand 4.0

Source : Dr. Thaweesak Koanantakool

Page 15: Thai Software Business and - BOI Software... · 2016-11-23 · NOTEBOOK 48.7% USAGE 4.7 hr./day TABLET 30.0% USAGE 3.5 ... USAGE DEVELOP M฿ M฿ Thailand Software Market 2016 SW

Industry 4.0

Source : Dr. Thaweesak Koanantakool

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Source : SIPA

Page 17: Thai Software Business and - BOI Software... · 2016-11-23 · NOTEBOOK 48.7% USAGE 4.7 hr./day TABLET 30.0% USAGE 3.5 ... USAGE DEVELOP M฿ M฿ Thailand Software Market 2016 SW

Phuket Smart City Roadmap

Source : SIPA

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THANK YOU