thai and japanese innovation
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i used this slide at thailandTRANSCRIPT
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Thailand’s and Japan ‘s innovation
Naphasorn SrichaiTakumi Yano
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1.Innovation is the use of new knowledge to offer a new product or service that customers want” “A new way of doing things (termed invention by some authors) that is commercialised.
2.The process of innovation cannot be separated from a firm’s strategic and competitive context”
3.“New combinations”
Definition of Innovation
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Innovation
Product Innovatio
n
Process Innovatio
n
Service Innovatio
n
Innovation platform
adopt innovation to developing and improve new products by adding value
either through increasing efficiency and usage qualification or extanding
product life and storage
Use innovation to develop and improve manufacturing processes for increased efficiency in the areas of
new materials,production time,damage rales and waste from production processes.
apply innovation to develop and improve service patterns and methods,while offering more
variety,faster and more convenient services.
Adaptation to the business sector
- Differentiates their products to serve greater customer demand- increase opportunity in determining higher selling prices.
- Reduce operating costs and increase
revenue amidst intense price competition.
-Create the service differentiation to achieve customer
satisfaction.
Business benefits
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Example Product Innovation
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Example Process Innovation
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Example Service Innovation
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Example in JAPAN
CASE 回転寿司 KAITEN_ZUSHI
Conveyor belt sushi
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Innovation
NEW COMBINATION
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Conveyorbelt sushi
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NEW VALUE & ADDED VALUE
・We can eat sushi cheaper and cheaper than used to.(in Japan)
・ Conveyorbelt sushi can save time. (We do not need to wait.)
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NEW INNOVATION
TOUCH SCREEN
The Shinkansen
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Thailand Paper UmbrellaExample in
THAILAND
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Thailand Paper Umbrella
The two materials used in the making of Borsarng's umbrellas and other related products, Sa Paper and
Bamboo,that is a New Combinations
Product innovation
Example in THAILAND
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Oryze 2 Way Powder: Jasmine Rice on Vimeo
Product innovation
ORYZEA is the patent beauty product from the combining of the best innovation from two countries, Thailand and Japan.
Oryze make from rice and nature materials
Every step of the production uses the best and qualified innovation to keep every valuable and essential substance in the jasmine rice so we can have the best raw material suitable for the product.
Example in THAILAND
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Oryze 2 Way Powder: Jasmine Rice on Vimeo
Example in THAILAND
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Oryze Ingredients:
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Oryze 2 Way Powder: Jasmine Rice on Vimeo
Example in THAILAND
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We have many chance to make innovation.
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THANK YOU