102nd Annual Dinner

Publicity Update

March 18, 2010

THA Publicity Committee

Don Rongione

Bridget Hoagland

Susan (Weiss)

Littman

THA Publicist

David Goldman

Sheldon Salkovitch

PR Goals 2010

Develop and execute quarterly events

Pursue media coverage

Drive traffic to website

Increase membership and sponsorship

2010 Quarterly Events

Jan. 15

Hat Person of the Year

June 18

Hat Day in the Sun

Oct. 20

Headwear Hall of Fame

Dec. 10

Headwear for the Homeless

Q1: Hat Person of the Year

Media attention

Write and distribute news release Generate media coverage

Nominating committee comprised of THA members will select nominees

General public votes online at THA website

THA Board of Directors have final approval of award winner

Men or women nominated must be living and have a positive image

Wear a hat in their private life Be well-known to the general public

Hat Person of the Year - Results

Online Vote Count: 1,100

Media clips: 243

Audience: 536,622,000

Hat Person of the Year - Nominees

Brad Pitt Justin Timberlake Samuel L. Jackson

Sarah Jessica Parker Jessica Simpson Nicole Kidman

Hat Person of the Year

And the winner is…

Brad Pitt

Q2: Hat Day in the Sun

Annual national public awareness campaign

The right hat can protect against

skin cancer, premature skin damage and

the advanced aging process

Donated more than

3,000 wide-brimmed

hats

Locations:

Carlsbad, Dallas, Delray Beach, Jersey Shore,

Lancaster, NYC, Phila., San Diego,

Sebastopol, Stockton

Hat Day in the Sun

CBS – The Early Show

Hat Day in the Sun - Results

PR Newswire – distributed to more than 2,000 newspapers, magazines and wire service…

Media clips: 170

Audience: 148,534,000

National TV: CBS The Early Show

Q3: Headwear Hall of Fame

Recognize the positive influence of famous hat wearers in their daily lives

Choose six trendsetters to induct each year into the Headwear Hall of Fame

Nominate more than 50 legendary hat wearers (living + deceased)

2010 Inductees

Audrey HepburnSarah Jessica Parker Jennifer Lopez

Brad Pitt Frank Sinatra Humphrey Bogart

2010 Award

Headwear Hall of Fame - Results

PR Newswire: distributed to more than 2,000 newspapers, magazines and wire services

Media clips: More than 250 in newspapers, magazines and blogs

Audience: 522,330,000

Q4: Headwear for the Homeless

Donated more than 6,000 cold weather hats to shelters and

non-profits nationwideBollman Hats Dorfman-Pacific

Jay Gerish Kathy Jeanne NES Enterprises

Outback Trading

Outdoor Cap Philadelphia Rapid Transit San Diego Hat

Grace Hats

Headwear for the Homeless

San Diego Hat Outdoor Cap Bollman Hats

Grace Hats Outback Trading Philly Rapid Transit

What’s Hot in Hats

January :

Cold Weather Protection

February:

Women’s Hats

March:

Men’s Hats

April:

Environmentally –friendly

May:

Sports

June:

Sun-Protection

July:

Technical Function

August:

Street Fashion

September:

Children

October:

Fun, Costume

November:

Western Hats

December:

Holidays

THA Website

Revised website

Content

Communicate with THA members and

general public

Web Agency

News

Google Analytics

Blog

THA Website - Home Page

Website Features

THA NewsUpcoming

EventsBlog

Updates from Quarterly

Events

Monthly Q&A w/ platinum

sponsor

Notes from the Board

What’s Hot in Hats

Celebrities Wearing Hats

Quarterly articles from the runway

Links to resources for

Sun Protection

Membership +

Sponsorship

Annual Dinner Highlights

Website Site Usage

More than 4,000 visitors in past year

Activity more than tripled in January

Visitors from USA, Canada, UK, China, Germany, Brazil, Australia, Netherlands and Spain

Upcoming Dates

June 18 – Hat Day in the Sun

October 20 – Announce new inductees into the Headwear Hall of Fame

December 20 – Headwear for the Homeless

January 15 – National Hat Day + announce Hat Person of the Year

Until Next Year…