texttochange.com

@texttochange

• Founded in 2007 in Amsterdam

• Social Mobile Service & Content provider

• TTC develops mobile tools for: Health, Education, Economic

development: SMS; Voice - IVR; Smartphone Apps

• Works together with local partners and agents

• 20-55% participation rate in campaigns

• Pioneer in mHealth in Africa

• Simple Solutions

Text to Change

First TTC program in Mbarara ( 2008)

Target: 15.000 Celtel subscribers

HIV/AIDS Quiz

Results: 20 % response rate

Uptake in HCT of +40% at AIC

Built our own platform + toll free short code

• Free text messaging service for expectant women, mothers

and supporters

• Program was started in 2012

• 500,000 participants

• Over 25 million text messages sent/received

• Partners include CDC, CDC Foundation, USAID, Johns

Hopkins Bloomberg School of Public Health, Elizabeth

Glaser Pediatric AIDS Foundation, the Joining Hands

Initiative

Wazazi Nipendeni Program in Tanzania

“Love me, Parents”

Healthy Pregnancy and Safe Motherhood Campaign

Healthy Pregnancy SMS Service for:

Expectant women

Supporters of expectant women

Mothers of newborn babies (up to 16 weeks old)

Supporters of mothers with newborn babies (up to 16 weeks old)

People interested in safe and healthy pregnancy

SMS information categories

• Prevention of Mother to Child transmission of HIV/AIDS

• Ante-Natal Clinic Visit Reminders

• Malaria Prevention

• Individual Birth Preparedness Plan

• Nutrition

• Danger Signs

• Family Planning/Birth Spacing

• Fun/Interesting (e.g. Fetal Development)

• Post-Partum Care

Wazazi Nipendeni reminders helps

me get my patients on time

to the clinic!

Swahili

English

It's time for your 3rd clinic visit. If you have any questions about your

pregnancy, your health care provider is the best person

to ask. Go this week.

Muda umefika wa kwenda kliniki kwa mara ya tatu.

Kama una maswali kuhusu ujauzito wako inafaa

umuulize mtoa huduma za afya.

Reminders

Swahili

English

Keeping clean helps protect you and your baby from

infections. Wash your hands with soap before cooking and meals, as well as after using the washroom and

handling animals.

Usafi unasaidia kulinda afya yako na ya mtoto wako. Nawa kwa mikono na

sabuni kabla ya kupika na kula, pia baada ya kujisaidia

na kushika wanyama.

Information

1. Awareness Building

3. Enrollment in SMS Service

2. Call to Action

SMS Service Enrollment

4. Message Acceptance

How it works

6. Healthy Delivery SMS messages 5. Healthy Pregnancy SMS

Messages sent to pregnant mother & her supporters

7. Post-Natal Care SMS Messages

• Involve right mix of communication channels

• Combine broadcasting through traditional media (radio,

newspaper, poster) and narrowcasting new media (Mobile)

• Interactive campaigning – involve people using incentives

• Language(s) & dialect(s)

• Message timing

• Message outlook

• Script is not always supported

• Length (160 characters)

Lessons learnt: effective communication

Ian Wamara Consultant

bhoefman@texttochange.com wamara@gmail.com

@ianwamara

http://www.texttochange.com

Thank you