text in the city mobilehealth11
TRANSCRIPT
‘Text in the City’
Katie Malbon MD, MBChBMount Sinai Adolescent Health Center, NY
Mobile Health 2011, Stanford, CA
KNOWING your
audience
KNOWING your
audience
What really works in changing behavior is……
We KNOW about adolescent development
We KNOW they are texting
A typical American teen
sends 1500 text messages per
month
A typical American teen
sends 1500 text messages per
month
88% of teens with cell phones use it
for texting
88% of teens with cell phones use it
for texting
70% of 17yo text daily
70% of 17yo text daily
Pew Internet and American Life Project 2009
ChatChat
HealthbyteHealthbyte
Birth Control Reminders
Birth Control Reminders
‘Text in the City’
Questions
BC Reminders
The Healthbyte
6 month dataJanuary - June 2010
Daily Birth Control reminders
35
Weekly Birth Control reminders
14
Healthbytes 72
Number of questions sent in to ‘Chat’
493
Unique users 291
Subject of chat questions
Birth Control
Does it work?
Identifies gaps in patient education
Identifies gaps in patient education
Most users send more than one question
Most users send more than one question
70% find it extremely
useful & easy to use
70% find it extremely
useful & easy to use
Up to 150 questions/
mo
Up to 150 questions/
mo
Acknowledgements
Thanks to Sasha Clifton, a Harvard Medical student who helped me launch the pilot, and Dr. Angela Diaz and Dr. Anne Nucci for allowing me to start this program in their clinic.
www.textinthecity.posterous.comwww.twitter.com/TextintheCityNY
Thank you