text 2 donate
TRANSCRIPT
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TEXT 2 DONATEAn Introduction to
SMS Giving
Carrie McBride COM495 November 29, 2010
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SMS Statistics
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SMS Statistics
Over 65% of cell phone users text message.
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SMS Statistics
Over 65% of cell phone users text message.
U.S. consumers sent over 1.5 trillion text messages in 2009.
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SMS Statistics
Over 65% of cell phone users text message.
U.S. consumers sent over 1.5 trillion text messages in 2009.
Average consumer now texts more than they talk.
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How it worksTEXT 2 DONATE
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How it worksFor Donors:
Cell phone user texts a specified word to the NPO’s short code:
i.e., Text the word DONATE to 21600
TEXT 2 DONATE
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How it worksFor Donors:
Cell phone user texts a specified word to the NPO’s short code:
i.e., Text the word DONATE to 21600
Within seconds, a text message is sent back confirming the donation.
TEXT 2 DONATE
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How it worksFor Donors:
Cell phone user responds YES to confirm donation
TEXT 2 DONATE
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How it worksFor Donors:
Cell phone user responds YES to confirm donation
The donation is added to the user’s cell phone bill
TEXT 2 DONATE
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How it worksFor Donors:
Cell phone user responds YES to confirm donation
The donation is added to the user’s cell phone bill
Donor receives a Thank You message
TEXT 2 DONATE
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How it worksExample from Susan G. Komen for the Cure:
TEXT 2 DONATE
1 2 3
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How it worksCell phone carriers:
TEXT 2 DONATE
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How it worksCell phone carriers:
Limit users to 5 donations per month
TEXT 2 DONATE
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How it worksCell phone carriers:
Limit users to 5 donations per month
TEXT 2 DONATE
Limit the donation amount toeither $5 or $10 per text
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How it worksCell phone carriers:
Limit users to 5 donations per month
TEXT 2 DONATE
Limit the donation amount toeither $5 or $10 per text
Testing $25 donations this holiday season
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How it worksFor Non-profits:
TEXT 2 DONATE
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How it worksFor Non-profits:
Select a mobile giving provider (mGive)
TEXT 2 DONATE
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How it worksFor Non-profits:
Select a mobile giving provider (mGive)
Apply to The Mobile Giving Foundation Intermediary between carriers and NPO’s
TEXT 2 DONATE
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How it worksFor Non-profits:
Select a mobile giving provider (mGive)
Apply to The Mobile Giving Foundation Intermediary between carriers and NPO’s
Start planning a marketing strategy How will people know they can text 2 donate?
TEXT 2 DONATE
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How it works
From mGive:
TEXT 2 DONATE
User makes a donation by
sending a text message from
their cell phone
Non-taxable donation added
to user’s cell phone bill
The Mobile Giving Foundation
collects donations from each carrier
Proceeds wired directly to NPO in
90 days
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Success StoriesTEXT 2 DONATE
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Success StoriesHaiti Earthquake – January 2010
TEXT 2 DONATE
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Success StoriesHaiti Earthquake – January 2010
14% of donations were made via text message, according to Pew Research
TEXT 2 DONATE
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Success StoriesHaiti Earthquake – January 2010
14% of donations were made via text message, according to Pew Research
American Red Cross alone raised $32 million in text donations
TEXT 2 DONATE
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Success StoriesTEXT 2 DONATE
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How much does it cost?TEXT 2 DONATE
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How much does it cost?
Set-up and application fee - $500
TEXT 2 DONATE
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How much does it cost?
Set-up and application fee - $500
Monthly fee ranges from $399 - $1,499 + a per message fee of $.03-.04 Depends on how many outgoing text messages
you wish to send each month
TEXT 2 DONATE
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How much does it cost?
Set-up and application fee - $500
Monthly fee ranges from $399 - $1,499 + a per message fee of $.03-.04 Depends on how many outgoing text messages
you wish to send each month
For each donation, mGive and TMF keeps $0.30 - $0.35 + 3.5%
TEXT 2 DONATE
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How much does it cost?Example for Transitional Resources:
TEXT 2 DONATE
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How much does it cost?Example for Transitional Resources:
Donor list = 1,400 people
TEXT 2 DONATE
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How much does it cost?Example for Transitional Resources:
Donor list = 1,400 people $649/month service fee
TEXT 2 DONATE
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How much does it cost?Example for Transitional Resources:
Donor list = 1,400 people $649/month service fee $0.035 per text message = $49 for one
text message sent to all donors
TEXT 2 DONATE
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How much does it cost?Example for Transitional Resources:
Donor list = 1,400 people $649/month service fee $0.035 per text message = $49 for one
text message sent to all donors
For each $10 donation, mGive and TMF would keep $0.67 or 6.7%
TEXT 2 DONATE
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How much does it cost?Example for Transitional Resources:
Cost for the year = $9,464
TEXT 2 DONATE
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How much does it cost?Example for Transitional Resources:
Cost for the year = $9,464 Equal to 15% of our fundraising budget
TEXT 2 DONATE
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How much does it cost?Example for Transitional Resources:
Cost for the year = $9,464 Equal to 15% of our fundraising budget Doesn’t include the cost of marketing
TEXT 2 DONATE
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How much does it cost?Example for Transitional Resources:
Cost for the year = $9,464 Equal to 15% of our fundraising budget Doesn’t include the cost of marketing
Would need 1,014 text donations just to break even
TEXT 2 DONATE
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How much does it cost?Example for Transitional Resources:
Cost for the year = $9,464 Equal to 15% of our fundraising budget Doesn’t include the cost of marketing
Would need 1,014 text donations just to break even
Not feasible for small NPO’s at this time
TEXT 2 DONATE
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Mandelkorn, T., & Manis, J. (2010, May). An Introduction to Mobile Giving [Presentation Slides]. Retrieved from http://ndoa.org
mGive: http://mgive.com/
Mobile Giving Foundation: http://mobilegiving.org/
Red Cross Raises More Than $32 Million via Mobile Giving Program. (2010, Feb 11). American Red Cross. Retrieved from http://redcross.org
Wallace, Nicole. (2010, Nov 5). Two Charities Test $25 Cellphone Contributions. The Chronicle of Philanthropy. Retrieved from: http://philanthropy.com
Resources