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PR / SOCIAL MEDIA / CONTENT STRATEGIES DISCUSSION April 11, 2012 Texas Israel Chamber of Commerce

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Presentation to Texas Israel Chamber of Commerce

TRANSCRIPT

PR / SOCIAL MEDIA / CONTENT STRATEGIES

DISCUSSION

April 11, 2012

Texas Israel Chamber of Commerce

ABOUT

•30 years - traditional tech PR and transitioning to social web / content / new media

•Based in San Antonio, TX @Geekdom / desk in Tel Aviv @ TechLoft

•Works with Jeff Pulver on State of NOW -#140Conf

• Involved with Israel’s traditional tech sector for the last 18 years

• Involved in startup scene in Israel via speaking and advisory services

Life in three labs....

Tel Aviv

San Antonio

NYC / London / Tel Aviv, etc.

SAMPLE ISRAELI CLIENTS SERVED

•Allot Communications - IPO

•AudioCodes - IPO

•CopperGate Communications - Acquired by Sigma Designs

•Dealtime - Acquired by Shopping.com Acquired by eBay

•Envara - Acquired by Intel

•http://www.alanweinkrantz.com/pages/clients

SXSW 2012: Featuring Interviews with Israeli Startups

http://www.alanweinkrantz.com/israels-startup-economy-comes-to-life-at-sxsw

WHAT I’M LOOKING FOR...

•U.S. / Israel clients who want to bring innovation to their communications initiatives

•Examine what they are doing and what they could be doing with a fresh look at the power of social media, content development and of course, traditional PR

IDEAL MODEL

• Israel company with, or shifting to U.S. presence. Knows how to serve a client from afar...

•Wants “coverage” or ability to do story telling and engage on the social web

•Has a budget of $6 - 8.5K per month to sustain for minimum of 6 months

WOULD LIKE TO...

•Connect with a VC fund a be part time story teller in residence for portfolio companies

•Develop a Texas / Israel VC fund aligning the two states closer

•Get United to fly from Houston to Tel Aviv non-stop

•Bring more Israeli startups to Geekdom to incubate

OPEN TO...

•Engaging with Texas based companies

•New opportunities to be the voice of your company and help you develop your narrative

•Help you be discovered, shared, and found

http://techcocktail.com/startups-how-to-get-press-2012-04

thank you

[email protected]

www.alanweinkrantz.com

Twitter. Facebook. LinkedIn.

210.410.3075

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texas israel chamber 4:11:12

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