Convergence of applications and

mobile technologies

Avner Goren, Director, OMAP Platform Strategy

Texas Instruments

May 12, 2009

Endless opportunities for better mobile

user experiences

Average Smartphone today

• Limited web browsing

• 3 MP camera

• QVGA/VGA display

Consumer electronics functionality today

OMAP 3 processor-based phone

• Fast, full-page web browsing

• 12 MP camera

• HD 720p video record & playback

• Lifelike graphics

Future opportunities with OMAP 4 Phone

becomes greater than the sum of its parts, creating new, exciting experiences!

Spider-Man 2 Activision, Sony Pictures 3D with HW Acceleration

connectivity

12-megapixel

camera

2D/3D graphics and gaming

High-quality

HD

camcorder

HD video

player

Seamless

Productivity

clients

Optimal balance

of power,

performance

and price

Fast boot time

to WiFi, 3G, WiMAX, GPS

audio

Full Web

browsing

3D user interface

M-Shield™

security

TI’s OMAP™ 3 application processor meets the challenge

OMAP™ 3 Solutions

OMAP™ processor system-on-chip

architecture

OMAP™ 3 platform benefits

• Freedom of wireless connectivity support (3G, WiMAX…)

• Leverage investment across products from phones to netbooksFlexibility

• Single device with optional PoP memory support reduces printed

circuit board (PCB) area and cost

• Innovative, package option with 0.8mm design rules for low-cost 4-

layer PCB

Cost

• Broadest industry support for all major operating systems

• Open source software reference and development platformsSupport

• Built upon mobile-optimized, low-power process

• Power-efficient SoC (single device) architecture

• Leverages advanced TI SmartReflex™ technologies

Power

• Cortex-A8 provides >3x performance* over ARM11

• More power-efficient performance than Intel Atom x86 CPUPerformance

* Dual-issue, superscalar architecture – combination of higher frequency and instructions per second

6

Future-proof, multi-core OMAP 4 platform

OMAP 4 platform

Includes comprehensive software suite

Supports leading mobile operating systems

Pre-integrated

connectivity

software

Flexible, open platform brings the ultimate mobile-computing adventures to life

Pre-validated

modem interface

software45-nm

7

Pushing mobile experiences to new heights

Mobile computing and PC-like Internet browsing

Dual-core ARM® Cortex™-A9 MPCore™ supports symmetric multiprocessing (SMP); 1GHz+ clock speed boosts performance

True HD video Full multi-standard 1080p HD record and playback

Digital SLR-like images

20-megapixel imaging capabilities with build-in image signal processor (ISP)

Rich 3D user interface

Enhanced OpenGL® ES 2.0 and Open VG support

Larger displays Supports HDMI video output on large HD displays

Long battery life enabled by 45nm and SmartReflex™ technologies

SMP power management; 10+ hours of 1080p HD video playback; 4+ hours of 1080p HD record; 140+ hours of CD quality audio playback

Prepared for future, unknown features

High CPU performance, programmable video and imaging

OMAP 4 drives consumer-demanded features

OMAP3430 processor at the heart of Palm Pre

Palm's all-new webOS platform, with TI's new OMAP CPU under the hood -- which Palm claims provides laptop-style power, and which juices the phone's smooth transitions, scrolling and ‘deck of cards’ app-switching. – Engadget.com

The phone…also boasts 8 GB of on-board storage, a 3.1-inch touch-sensitive display and Texas Instrument's new OMAP 3430 processor. Those specifications, coupled with Palm's new software, allow the 4.8-ounce handset to perform some nifty tricks. – Forbes

CES 2009 Best of Show: Palm Pre

The Pre represents the first time an ARM Cortex-A8 architecture has made it into a cellphone. TI's OMAP 3 family that includes the 3430 is arguably the most powerful application processor available, and really is a butt-kicker in things like multimedia. – Will Strauss, Forward Concepts (EE Times)