tetrapak marketing

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• Started in 1943 in SWEDEN & first Product launch was MILK.

• In 1944 to 1951 there was an Introduction of new TECHNIQUES for Coating PAPER with Plastic & Sealing below the level of LIQUID.

• In 1993 -TETRA LAVAL Consist of 4 Industrial Group

– TETRA PAK

– TETRA LAVAL FOOD – ALFA LAVAL – ALFA LAVAL AGRI

Founder of TETRA PAK: DR.RUBEN RAUSING

In 1953 first TETRA PAK MACHINE

HISTORY

THE LAYERS OF TETRA ASEPTIC PACKAGE

1. POLYETHYENE

2. PRINT

3. PAPERBOARD

4. ALUMINIUM FOIL

5. POLYETHYLENE

6. POLYETHYLENE

TECHNOLOGY

• Four major colours.• Negatives are placed on

Photopolymer plate.• There are machines

which detects faults during processing

(Dr.Machines).• Lead time is 12 Days.• Raw materials are from

domestic market and also are exported.

• They provide filling machines to their clients.

RANGE OF TETRA PACKSWHOLE RANGE OF PACKAGING SYSTEM CONSIST OF 8 VARIETIES:

TETRA CLASSIC

TETRA BRIK

TETRA PRISMA

TETRA FINO

TETRA REX

TETRA WEDGE

TETRA TOP

TETRA RECART

ADVANTAGES• Increase Shelf life of the content.

• Prevents living organism from entering the pack.

• Prevents harmful Radiation from entering the pack.

• Easy to Handle.

• After opening pack it can be used for 4-5 Days.

• Retains freshness.

ASSOCIATES OF TETRA PAK

• Nestle

• Amul

• Mother Diary • Parle Agro

• Tropicana Beverages

• Coca Cola India

• Dabur Foods

• Godrej….etc

Market Share

80%

10%

10%

J uice

Milk

Others

RECOMMENDATIONS

Pack with CAPS Example: Cream, Ghee, Curd, etc.. See through

Sugarcane juice Post delivery mother food

General Awareness Campaign (Brand ambassador )

Coconut water

CONCLUSION • Tetra Pack is better than any other forms of packing

such as : Cartons, Paper, Poly bags, cans & tins, etc…

• “Tetra Pack” is a better form of packing because of

STERILIZATION

&

HYGIENE FACTOR

WORD OF THANKS

Mr.Shailesh Kale. Prof. Of KCCMS

Mr.Abba Saheeb Bujhbal Agri. Minister( Food pcg.)

Mr.Subodh Kulkarni Director Tetra Pak

Mrs.Aparna Phalke Deputy Manager PDIC

Mr.Siddharth Karnik QA Co-Ordinator

“Tell me and I'll forget. Show me and I'll remember.Involve me and I'll understand.”

- Confucius