testing and validating your idea
DESCRIPTION
You’re full of ideas, but how do you know which are worth working on? In this workshop, you’ll learn how to use the MVP (Minimum Viable Product) philosophy to test and validate your ideas with the least amount of work required. The ultimate goal is to get to product/market fit. Take your idea and get moving in the right direction quickly and efficiently. Workshop content and delivery via General AssemblyTRANSCRIPT
Janna Bastow
Co-founder, ProdPad
TESTING AND
VALIDATING YOUR IDEA
2 TESTING AND VALIDATING YOUR IDEA
WELCOME TO GENERAL ASSEMBLY
3 INTRODUCTION
JANNA BASTOW
and more…
4 INTRODUCTION
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INTRODUCE YOURSELF
5 LEARNING OBJECTIVES
By the end of this session you will be able to...
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6 AGENDA
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7 TESTING AND VALIDATING YOUR IDEA
PRODUCT / MARKET FIT
8 PRODUCT/MARKET FIT
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9 FINDING PRODUCT/MARKET FIT
A BUSINESS HAS PRODUCT/MARKET FIT WHEN IT HAS A SET OF
CUSTOMERS EXCITED ENOUGH ABOUT YOUR PRODUCT TO PAY FOR IT,
WHERE PAYMENT CAN BE IN MONEY OR TIME
10 PRODUCT/MARKET FIT
THE
MARKET
GAP IN THE
MARKET
MARKET IN THE
GAP
11 PRODUCT/MARKET MISFITS
12 PRODUCT/MARKET FIT
13 FINDING PRODUCT/MARKET FIT
14 TESTING AND VALIDATING YOUR IDEA
THE MVP PHILOSOPHY
15 THE MVP PHILOSOPHY
LET’S SAY YOU HAVE A GREAT IDEA FOR A PRODUCT
16 THE MVP PHILOSOPHY
WHAT ARE SOME OF THE POTENTIAL RISKS? ‣
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17 THE MVP PHILOSOPHY
WHAT ARE THE BENEFITS OF THIS?
18 THE MVP PHILOSOPHY
IT ANSWERS THESE QUESTIONS
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19 THE MVP PHILOSOPHY
Minimum Viable Product
20 THE MVP PHILOSOPHY
Why MVP?
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21 THE MVP PHILOSOPHY
Lean Steps
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22 THE MVP PHILOSOPHY
Pivot
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23 THE MVP PHILOSOPHY
Groupon
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24 THE MVP PHILOSOPHY
Virgin America
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25 TESTING AND VALIDATING YOUR IDEA
5 MINUTE BREAK
26 TESTING AND VALIDATING YOUR IDEA
MVP EXERCISE
27 MVP EXERCISE
Business Risks
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28 MVP EXERCISE
Draw/Diagram/Describe
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29 MVP EXERCISE
MVP Review
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30 MVP EXERCISE
Risk Review
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31
DISCUSSION TIME
TESTING AND VALIDATING YOUR IDEA
32
Q&A TESTING AND VALIDATING YOUR IDEA