test & measurement outselloutwitoutlast 2007 regional tgp meetings
TRANSCRIPT
Test & Measurement
Outsell Outwit Outlast
2007 Regional TGP Meetings
Test & Measurement
Outsell Outwit Outlast
Agenda
• Competitive Situation– Fluke/Amprobe
• Key Products Focus:– TightSight® Clamp Meters– Circuit Tracers– Circuit Breaker Finders– VoltAware™ NCV Testers
• Sales tools available
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Fluke Activity
• T+ Series– Targeted at Vol-Con,
Vol-Con Elite
• Amprobe– Real competitive threat
coming soon
• IDEAL has:– Better products, service,
profitability– Imperative to secure our
position in ED and keep moving forward
Test & Measurement
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VoltAware NCV Tester
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• Visual and Audible indication of voltage• Indicates voltage from 50-1000VAC• Compact design with AAA Batteries• Power On / Low Battery Indicator• Selectable Audible Beeper• Cat IV – 1000V
• 61-025: – Trade: $17.95 – Distributor: $13.10
• Re-position the 61-063 to $12.95/$9.45 (Trade/Dist)
VoltAwareFeatures and Benefits
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• Promotional Counter Display• OktoberTest Promotion
– Buy 10, Get 10 Free
• Sales target is $13,000 per territory
Sales Tools and Goals
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TightSight Clamps
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Innovative Features and Benefits
Audible and visual high voltage indication over 30V AC/DC on all functions
Contains all the capabilities of a full-function multimeter
One-touch backlight button for glowing green display illumination
Tapered jaws with hook tip for tight locations and easy wire separation
Data hold button and offset thumb wheel for one-handed operation
Large numbers and symbols are easy-to-read
Patented backlit TightSight™ display for viewing in dark, bright or tight locations; Hinged rubber cover prevents display damage (field replaceable)
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• Measure Up Promotion– Promo in a Box– Free tape measure w/ clamp meter
purchase
• Pack’em Up Promotion– Promo in a Box– Free duffle bag w/ Combo Case
purchase
• Advertising / PR Writeups• Sales target is $50,000 per
territory
Anywhere there’s a load (e.g.lights/motors/equipment), there’s current to measure
Sales Tools and Goals
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Circuit Tracers
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Performance• Has 4x the tracing power of competitive tracers
– Uses AA batteries vs 9V battery of competitors
• Has 4 search modes of sensitivity to allow a very strong signal search to a refined search for breakers
• All 3 models can be used in open/closed circuits
Ease-of-use• Super-bright numeric display• Displays “0-99” relative signal strength
– Competitors only use a small series of LEDs
• Intensifies the audible pitch/tone as the signal becomes stronger– Competitors have a constant audible that is not intuitive
• Rotating display keeps the reading upright
Safety• High-energy fuse that can open safely• Cat III-600V safety rating
Innovative Features and Benefits
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• Tracer Sales Demo DVD• Advertising / PR write-ups• Customized promos upon request• Sales target is $65,000 in sales per
territory
Sales Tools and Goals
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Breaker Finders
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• Fully automatic operation– 1st pass calibrates/ 2nd pass finds breaker
• Improved Performance• Two automatic models:
– 61-532 is a 120V breaker finder– 61-534 is a 120/240V breaker finder with
GFCI receptacle tester and NCV sensor
• Limited competition• New Packaging
Innovative Features and Benefits
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• Promotional Counter Display– Started Feb 1st
– 6-pack for $280 (5% discount)
– Buy another 6-pack for a 10% discount (60 days from first order)
– Bonus Buy of 10% off 61-732 clamps
• Pack’em Up Promotion– Promo in a Box
– Free duffle bag w/ Combo Case purchase
• Sales target is $12,000 per territory
Sales Tools and Goals
Test & Measurement
Outsell Outwit Outlast VPM Voltage Monitor
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Features and Benefits
• World’s Simplest PQ Device– If you can use an outlet, you can use a VPM– PQ Expert is in the box!
• Easy to Use– Minimal Set Up– No need for Computer Interface – Captures only significant events
• Affordable– Trade Price: $475– Distributor: $356
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VPM Selling ToolsStrategy• Emulate Tracer success by using materials to sell for you.• Target service contractors, industrials, hospitals, datacomm
Sales Tools• DVD• Sell Sheet• Application Guide• Interactive Demo
– What’s new
• IDEAL University– PQ Module
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Test & Measurement
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Questions?