test evaluare
DESCRIPTION
economieTRANSCRIPT
Numele, Prenumele ____________________________ Data___________ Grupa ________________
Numele, Prenumele ____________________________ Data___________ Grupa ________________
1. Definii noiunea de publicitate________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
2. Clasificai publicitatea dup criterii
Dup tipul adresantului este :
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Dup tehnica de execuie:
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Dup obiectul activitii urmrit de reclam
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3. Identificai avantajele i dezavantajele publicitii________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
4. Apreciai eficiena politicii promoionale n baza unor cazuri concrete ale firmelor autohtone.________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
5. Alctuii un mesaj publicitar
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