tesla motors company

Tesla Motors

Company Overview

Andy Rietschel, Regional Corporate Sales Manager

Stockholm October, 2015

© 2015 Tesla Motors, Inc. | Tesla Motors Company Overview | 2

To accelerate the world’s transition

to sustainable transport

Mission

“ ” Elon Musk | CEO

Design / Advanced Eng.

Hawthorne, California

Tesla Factory

Fremont, California

Tesla Assembly

Tilburg, Netherlands

Tesla Today

Headquarters

Palo Alto, California

Founded: 2003

Employees: 12.000+

Retail Locations: 150+

Supercharger stations: 500+

Production capacity 1.000+ cars/week

Tesla Electric Kilometers Driven: ~2 billion

Tesla cars delivered: +75.000

Tesla Gigafactory

Reno, Nevada

Tesla European HQ

Amsterdam, Netherlands

Model 3

Global Impact

1st generation

2nd generation

3rd generation

Model S/X

Roadster

Nu

mb

er

of

ve

hic

les

1. Develop a high-end, high performance sports

car to prove that electric vehicles are both

stylish and efficient. Use the sports car to

develop core intellectual property and patents.

2. Introduce a premium sedan that competes

with brands like BMW, Mercedes and Audi.

3. Produce hundreds of thousands of low cost

premium electric vehicles for mass adoption.

The Secret Master Plan

• Vertical integration

• Tesla-owned Stores

• Tesla-owned Service Centers

• Tesla-owned Supercharger network

• Zero discount policy

• Staff from industries other than

traditional automotive business

What Makes Us Different?

Customer Feedback Loop

Direct feedback loop accelerates development

Value Customers

Development Products

Integration

The most customer-friendly configurator in the market


• Fully electric

• 0-100 km/h in 2.9 seconds

• Top speed: 250 km/h

• 559 km per charge

• Optional Dual Motor

• Autopilot

• Over-the-air updates with

constant improvements

Model S top specs

Li-ion 18650

Cells

Tesla Battery Pack Drive Inverter Motor Gear Box

Integration Value: A System that is greater than the sum of its parts

Tesla Power Train


Model S Dashboard

• Built on Linux

• Intuitive interface

• Controls all functions

• Constant improvements

• v7.0 coming soon

• Tracking - Available for the driver via

mobile app

• Vehicle localization can be provided in

case the car is proven stolen

• Media (internet/internet-radio/maps)

• Free firmware updates over WIFI or 3G

• Remote vehicle health and history

diagnosis

• Ability to remotely fix issues

• API accessible by fleets

Most Connected Car On Earth


• Free!

• Half a charge in as little as 20 minutes

• 500+ sites World wide

• 120+ sites in Europe

• World’s largest fast-charging network

• World’s fastest-growing charging network

• By end of 2016, 95% of Europe covered

• Communication towards car and Tesla servers

Superchargers


• The best of a SUV with the

benefits of a minivan

• Dual motors as standard

• Falcon wing doors

• Three rows of seating

• First deliveries in US Sept 2015

• Deliveries to EU 2016

Model X

Model 3

? • Third generation Tesla vehicle

• Launch date in 2017

• High-volume production

• Indicative price of $ 40,000

• Gigafactory is key for the development of the

Tesla Model 3

• Positioned to compete with cars such as

BMW 3 Series and Audi A4


• Massive battery manufacturing facility

• Enables production of Model 3

• 2020 lithium-ion cell production > 2013 global

production

• Reduce cost of batteries by 30%

• Powered by renewable energy

• Partnership with Panasonic

Gigafactory

Thank you!

tesla motors company

Automotive