tesla motors: at the intersection of innovation and integration
TRANSCRIPT
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TESLA MOTORS:AT THE INTERSECTION OF
INNOVATION & INTEGRATION
Greg Papay, FAIAteslamodels.wordpress.com
$1,000 Model S Discount: http://ts.la/greg8061
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tesla’s missionto accelerate the adoption of sustainable transport
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why a relevant model?an industry ripe for change
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founded: 2003roadster prototype: 2006
roadster production: 2008TSLA IPO + factory: 2010
model s introduction: 2012motor trend ‘13 COY: 2012
CR ‘best ever’: 2013dual motor model s: 2014model x production: 2015model 3 production: 2017
teslaman sighted
tesla’s history:
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tesla’s secret master plan:
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elon musk
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space X
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solar city
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Hyperloop Slidehyperloop
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create a(n electric) car unlike any other
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innovation + integrationapproach +
process
manufacturing
sales + service
performance + design
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innovation + integration: approach + process
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.reason from first principles
.do we offer our clients ‘first
principles’ thinking often
enough?
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.champion a vertically
integrated team
.are we willing to commit to
truly integrated businesses or
designs?
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.entrench leadership in
design, engineering and
manufacturing
.are we willing to make similar
efforts?
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.create a culture of innovation
.do we require enough innovation
as part of our creative process?
.what makes us attractive to top
talent?
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.articulate a mission that
motivates employees and
customers
.do we offer a compelling
mission and vision to clients and our offices?
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reason from first principles
champion a vertically integrated team
entrench leadership in design + engineering
create a culture of innovation
articulate a mission that motivates
innovation + integration: approach + process
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innovation + integration: performance + design
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.rethink on a systems level –
adapt technology
.what unexpected
elements can we adapt to our
purposes?
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.exceptional CoD.extraordinary
CoG
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motor
gear box
inverter
battery
dual motors
.optimize packaging
.wouldn’t our industries offer
better designs if we dedicated our efforts similarly?
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.
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.commit to a form language
of performance
.given every industry’s
resource consumption,
shouldn’t this be our imperative?
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.embrace human-centered
design
.can’t we all use a human centered
approach to fuel innovation?
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.create a holistic ecosystem of
design
.how is this not part of the world with
which we should be concerned?
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rethink on a systems level - adapt technology
optimize packaging
commit to a form language of performance
embrace human-centered design
create a holistic ecosystem of design
innovation + integration: performance + design
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innovation + integration: manufacturing
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.internalize prototyping and
fabrication
.shouldn’t we use digital
technologies to test and
prototype?
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.initiate adaptable
digital design + fabrication
.can we commit to more efficient
and accurate production?
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.internally develop and
code software
.should more of the value of
what we do be embedded in
writing code for to help us
design?
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.pursue technological
advances
.what technological
improvements will create our ‘gigafactory’?
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.seek symbiotic opportunities
.what related products or
processes would impact your
industry similarly?
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internalize prototyping and fabrication
initiate adaptable digital design + fabrication
internally develop + code software
pursue technological advances
seek symbiotic opportunities
innovation + integration: manufacturing
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innovation + integration: sales and service
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.question antiquated
delivery methods
.how do we best serve our
clients?
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.continually upgrade the
user experience
.how can we create feedback
loops with rich data?
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.perpetually improve
products and service
.how can we offer continual
improvements to our projects?
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.automate the mundane to
open up opportunity
.what can we automate to
increase efficiencies?
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.make a perceived
weakness a strength
.how can we turn our assumed
weaknesses into strengths?
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question antiquated delivery methods
continually upgrade the user experience
perpetually improve products and service
automate the mundane to open up opportunity
make a perceived weakness a strength
innovation: sales + service
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our future
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TESLA MOTORS:AT THE INTERSECTION OF
INNOVATION & INTEGRATION
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