TESLA MOTORS

Presented by• Shreeyog Rajopadhye (11008350)• Ameya Waghmare (11008346)

INTRODUCTION

• TESLA is an automotive company that manufactures, designs and sells electric vehicles led by CEO Elon Musk.

• Named after scientist Nikola Tesla.• Logo of the company is a stylish letter T which

stands for the name of the company.• Impressive product line includes Model S ,

Model X and the newly launched Model 3.

IMPETUSWHY ELECRIC VEHICLES?• Pollution is increasing day by day• Electric vehicle is a better option

• Less moving parts• Less maintenance

• More importantly zero emission

WHY TESLA?•Growing automobile industry (sales of 73.9 million cars in 2015)

•Manufacturers give more advanced and more safe cars•Tesla gives technologically advanced cars (e.g. auto pilot)

• Zero emission• Whole new marketing strategy

•Company has done viral marketing in the most significant way.• Company gives test rides of cars• One has to book a Tesla online

• Going to be a next big thing in this industry

VIRAL MARKETING• Promoting a brand by using available social media• Campaign should grow the brand name like a virus in

a computer• Today, any video posted on you tube goes vial and

gets millions of views in few hours• It is an advantage for a company to grow its brand• Flash mobs, sponsoring an event , partnership etc.

are ways of viral marketing• For example EPL’s title sponsor is BARCLAYS BANK,

PEPSI is title sponsor of IPL, RED BULL conducts cliff diving championship etc.

Marketing Strategy

• They have the strangest car showrooms.THIS WORKS!!!!!

Marketing Strategy

According to Tesla CEO Elon Musk, “Existing franchise dealers have a fundamental conflict of interest between selling gasoline cars, which constitute the vast majority of their business, and selling the new technology of electric cars.”

Marketing Strategy

Target Groups

• Target Group based on Sinus Milieu.• Established Conservative• Liberal Intellectual• New Middle Class• Movers & Shakers

Strength Weakness Opportunity Threat

Possible Potential using SWOT

• Unique position in the industry.

• Energy efficient & ground breaking products.

• Strong investors & partners.

• Supplier to big companies.

• Pricy cars.• Limited production.• Time consuming

delivery.• Less expertise.

• Cost reduction in manufacturing.

• Subsidy to green companies.

• Commercial segment.

• Cut throat competition.

• Less attractive to younger generation.

StrategiesStrength –Opportunities

• Can collaborate with partners• Can build a gigafactory to

manufacture batteries for its vehicles to reduce costs.

• People are more concerned for the environment nowadays so increase in demand.

Opportunities-Weaknesses• Launch more budget and

feature packed cars.• Such cars would increase

sales which could generate more revenue and reduce debts.

Strength- Threats• Hydrogen powered cars

if launched may affect innovative image.

• The company is relatively new and it may get difficult if the investors pull off.

Threats –Weakness• Competitors like BMW,

Audi , VW are launching their own EV.

• Dependence on other companies for parts.

Marketing Channels

• Tesla Motor Clubs.• Sponsor environment friendly campaign to

promote EV.• Expand official stores.• Buying ad spots.• Collaborate with Hollywood movies.

THANK YOU FOR YOUR ATTENTION!