terry final northface
DESCRIPTION
Final North face rebrandTRANSCRIPT
The
Faceorth
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Table of Contents
Research
2 Developement
3 Style Guide
4 Final Products
1
Company research1
Origional company logo
New company logo
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Company overview
The company is named after the side of everest that people climb on. The logo is based on the Half Dome in Yosemite. In 1966 they started on the beaches in San Francisco and two hikers got together to make the company that is known today as The North Face. At first they were just a ski shop but in the 1990’s they expanded to include other equipment to make people get out there in the world. They always want their Equipment to go far and above normal outdoors apparel.
Companys Demographics Words that discribe the company
Young (20’s-40’s)HealthyOutdoorsyMen and womenNo specific Race
HelpfulReliableHigh-quality
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2Developement
With all of my designs I sketched out how i wanted everything to be together and for it all to co-inside with eachother. all of the tags and all of the products match with eachother.
The North Face
3Style Guide
The
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Icon
Company name
R Clear Space
Logo Breakdown
Logo Breakdown
Company Logo
The Final logo is all about the mountians and intergrating them into the logo. I used Gill sans regular as the logos main text and added the mountian peaks with the N in “The North Face.” Adding color to the mountians helps distinguish that they are mountians and it helps the customer know that it is “the North Face.” With using the colors like i did, it gives it an upward vault and leads the eyes up the one mountian, then down, then back up the taller mountian.
Alternative Logos
Logo with all White Logo with all Black
Changing the color of the top of the mountian
Using just the side Mountian
Incorrect Logo Usage
Stretching or skewing the logoPlacing the logo on top
of a picture
Placing a gradient on the whole Logo
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Using Just the text with no side Mountian
Final Type
Gill Sans Regular: ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnpqrstuvwxyz 1234567890
Gill sans Light: ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
I chose Gill sans regular and light because it is easy to read and it also gives a modern and new look to it.
Final Color Pallett
C-85 M-19 Y-0 K-0R-0 G-157 B-220
Web: 00
C-0 M-0 Y-0 K-51R-145 G-145 B-149
Web: 919195
C-0 M-0 Y-0 K-31R-186 G-188 B-190
Web: BABCBE
C-69 M-7 Y-0 K-0R-19 G-181 B-234
Web: BABCBE
C-0 M-13 Y-14 K-98R-38 G-28 B-2Web: 261C02
PMS: 299C
PMS: Cool Grey 9CPMS: Cool Grey 3C PMS: Black C
PMS: 298C
With the color pallett i wanted to show a winter feel to them . so i used a lot of muted colors and cool greys
Company Identification
The
Faceorth
Caleb L. TerryRetail Department Manager
Store 3851836 East Mountian Road Amsterdam, MI 93856T 947-391-2057M 947-267-6633F 947-944-0481E [email protected]
Customer Support
1836 East Mountain Road
Amsterdam, MI 93856
T. 947-391-2057
M. 947-267-6633
F. 947-944-0481
Faceorth
Dear Valued Customer,
We appreciate your business and we hope that you continue to use our products for
years to come and to always keep us in mind when you want to buy products for all your outdoor
needs. If for any reason that your product does not hold up and you wish to have it fixed or replaced,
providing it is within the one(1) year of purchase warranty, you can send us and e-mail or a letter,
explain the situation and we can access the situation and get your product fixed or replaced at little or
no cost to you. If your product is not in the one(1) year of purchase then still send us a letter or
e-mail explaining the situation, we will still allow you to purchase the same product for half the cost. If
we Don’t carry the same product then we can give you a estimated credit for another product.
Caleb L. Terry
Retail Department Manager
Store 385
The letterhead is a plain white sheet paper with the main logo and address and the other important information below it such as telephone, fax, and email. It is a very business like feel to it. In the center of the main text it has a subtle gradient of a light blue to the white of the page, and in the gradi-ent there is a cut out of the mountian logo in the middle of it. finishingit off is a hand written signature.
Letterhead
Company Identification
The North Face®Product ServicesPO Box 26817San Leandro, CA 94577 USA
Caleb L. Terry 5846 South Dixie Hwy.Franklin, OH 45005-4363
PlaceStampHere
The business card is a one sided completely informational piece. It tells the person recieve-ing the card who the person is, what Position they hold and 4 ways to contact them, wether through telephone, mobile phone, fax, or email. To support the person that works for this com-pany, the logo is to the immedate left of all the personal information. The logo has a small radial gradient below it.
Business Card
Envelope
The envelope is a standard size envelope with the main half mountian on the left side and all of the other text building off of that. It has the same feel as the logo does but with different text than “the north face.” With a partial mountian in a different hue of black in the middle of the envelope and the recievers address is ajusted to fit with the side of the mountian.
Website
WebsiteI wanted the website to be based on the clothes and the grueling conditions that you can wear them in and still be warm. I wanted it to be easy accessability and easy for people to get what is going on in it, and find what they need easy and effectively.
Social Media
Social MediaWith social media (facesbook, twitter, tumblr) growing as vast and quickly as it is i wanted to show that the logo and the compant can offer cupons and offers that they are having for that week or month. Getting the word about things that are new and that are coming out is important to getting publicity on the product.
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Mens Surgent Hoodie
- - - - - - - - - - - - - - - - - - - - - - - - -
L / G(42-44)
Longsleeve
$55.00
TheNorthFace.com
- - - - - - - - - - - - - - - - - - - - - - - - -
Package Designs
Clothes TagsThe
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L / G(42-44)Longsleeve
L / G(42-44)Longsleeve
L / G(42-44)Longsleeve
TheNorthFace.com
- - - - - - - - - - - - - - -
Mens Surgent Hoodie
$55.00
Sticky Tag
The sticky tag is a simple yet effective design. It tells you who is making the prod-uct, the size three timee to
helps see when stacked in piles, the website, and the price which is removable if you so choose for a gift.
The Clothes tag is simple yet still effective in how it shows the companies name, large and at the top, what the description of the item you are buying is, the size, and a removable price tag if you so wish to gift the item.
Package Designs
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The North Face
Gift CardsThe sticky tag is a simple yet effective design. It tells you who is making the prod-uct, the size three timee to
helps see when stacked in piles, the website, and the price which is removable if you so choose for a gift.
The gift cards are simple, mainly focusing on the half mountian, and sticking with that mostly. The way the cards are layed out here is how they would be displayed on the shelves.
TheFaceorth
Caleb L. TerryRetail Department ManagerStore 3851836 East Mountian Road
Amsterdam, MI 93856T 947-391-2057M 947-267-6633F 947-944-0481E [email protected]
Customer Support
1836 East Mountain Road
Amsterdam, MI 93856
T. 947-391-2057
M. 947-267-6633
F. 947-944-0481
Faceorth
Dear Valued Customer,
We appreciate your business and we hope that you continue to use our products for
years to come and to always keep us in mind when you want to buy products for all your outdoor
needs. If for any reason that your product does not hold up and you wish to have it fixed or replaced,
providing it is within the one(1) year of purchase warranty, you can send us and e-mail or a letter,
explain the situation and we can access the situation and get your product fixed or replaced at little or
no cost to you. If your product is not in the one(1) year of purchase then still send us a letter or
e-mail explaining the situation, we will still allow you to purchase the same product for half the cost. If
we Don’t carry the same product then we can give you a estimated credit for another product.
Caleb L. Terry
Retail Department Manager
Store 385
The North Face®Product ServicesPO Box 26817San Leandro, CA 94577 USA
Caleb L. Terry 5846 South Dixie Hwy.Franklin, OH 45005-4363
PlaceStampHere
The
Faceorth
R
Mens Surgent
Hoodie
- - - - - - - - - - - - - - - -
- - - - - - - - -
L / G(42-44)
Longsleeve
$55.00
TheNorthFace.com
- - - - - - - - - - - - - - - - - - - - - - - - - TheFaceorth
R
L / G(42-44)Longsleeve
L / G(42-44)Longsleeve
L / G(42-44)Longsleeve
TheNorthFace.com
- - - - - - - - - - - - - - -
Mens Surgent Hoodie
$55.00
The
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The North Face
The
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4Final Designs
The
Faceorth
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Mens Surgent
Hoodie
- - - - - - - - - - - - - - - -
- - - - - - - - -
L / G(42-44)
Longsleeve
$55.00
TheNorthFace.com
- - - - - - - - - - - - - - - - - - - - - - - - -
Logo
The
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Website
Business
The
Faceorth
Caleb L. TerryRetail Department Manager
Store 3851836 East Mountian Road Amsterdam, MI 93856T 947-391-2057M 947-267-6633F 947-944-0481E [email protected]
Customer Support
1836 East Mountain Road
Amsterdam, MI 93856
T. 947-391-2057
M. 947-267-6633
F. 947-944-0481
Faceorth
Dear Valued Customer,
We appreciate your business and we hope that you continue to use our products for
years to come and to always keep us in mind when you want to buy products for all your outdoor
needs. If for any reason that your product does not hold up and you wish to have it fixed or replaced,
providing it is within the one(1) year of purchase warranty, you can send us and e-mail or a letter,
explain the situation and we can access the situation and get your product fixed or replaced at little or
no cost to you. If your product is not in the one(1) year of purchase then still send us a letter or
e-mail explaining the situation, we will still allow you to purchase the same product for half the cost. If
we Don’t carry the same product then we can give you a estimated credit for another product.
Caleb L. Terry
Retail Department Manager
Store 385
The North Face®Product ServicesPO Box 26817San Leandro, CA 94577 USA
Caleb L. Terry 5846 South Dixie Hwy.
Franklin, OH 45005-4363
PlaceStampHere
Retail items
The
Faceorth
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Mens Surgent Hoodie
- - - - - - - - - - - - - - - - - - - - - - - - -
L / G(42-44)
Longsleeve
$55.00
TheNorthFace.com
- - - - - - - - - - - - - - - - - - - - - - - - -
The
Faceorth
R
The North Face
TheFaceorth
R
L / G(42-44)Longsleeve
L / G(42-44)Longsleeve
L / G(42-44)Longsleeve
TheNorthFace.com
- - - - - - - - - - - - - - -
Mens Surgent Hoodie
$55.00
Designed and put together by Caleb L. Terry