terry ballard, systems librarian mendik library new york law school
DESCRIPTION
• Before the first Connection: A marketing Campaign for a Law Library’s Mobile Application. Terry Ballard, Systems Librarian Mendik Library New York Law School. When you come to a fork in the road, take it. Who we are. - PowerPoint PPT PresentationTRANSCRIPT
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• Before the first Connection: A marketing Campaign for a
Law Library’s Mobile Application Terry Ballard, Systems Librarian
Mendik LibraryNew York Law School
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When you come to a fork in the road, take it
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Who we are
• New York Law School has been in existence for more than 120 years in Lower Manhattan.
• Past professors have included Woodrow Wilson and Charles Evans Hughes.
• Our most famous graduate – Judge Judy
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Mendik Library opened its new facility in 2009
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• “A really good hockey player plays where the puck is. A really great hockey player plays where the puck is going to be.”
• Wayne Gretzke
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Before the before• Deciding to go ahead with asking a vendor.
• A look at existing libraries in the Android and iTunes store showed us that the most-often cited vendor was Boopsie.
• We negotiated through the Spring and Summer of 2011.
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Finding how other law libraries did it
• Unfortunately, there were no other law school libraries listed in the iPhone and Android marketplaces.
• We would have to be the pioneers in this one.
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Two new features• We wanted the program to include course
reserves – getting that was the result of considerable brainstorming because they hadn’t done reserves before.
• We also wanted our popular DRAGNET Google Custom Search site included. Getting a good display on that turned out to be our responsibility, but we did get it done.
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Ready to get the Word Out
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A graphic look was created for the project
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A link was added to the main screen of our web page
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A bookmark was designed to highlight features of the app
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QR codes were used on the other side of the bookmark
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QR codes also posted in the elevator
• Since our library is under ground, the elevator is the only place where cell phones could be used.
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The October 18th launch was announced on the library blog
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The Big Day!
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The Aftermath
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First full month
Nov. 2011 Users By Device
device users
browser 133 61.86%
iPhone 45 20.93%
Android 17 7.91%
iPad 10 4.65%
BlackBerry 5 2.33%
iPod 5 2.33%
total users 215 100.00%
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Total searches – note that the average user made 16 searches per
sessionbrowser 1,272 37.40%
iPhone 1,218 35.81%
Android 480 14.11%
iPod 210 6.17%
iPad 193 5.67%
BlackBerry 28 0.82%
total queries 3,401 100.00%
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December
• The total number of users dropped, but they still made 19 queries per session. Also, we noted that school was out of session that entire month.
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Feedback• In 2012, the Mendik Library was awarded the
annual Excellence in Marketing Award:Use of Technology by the American Association of Law Libraries. This was the second year in a row that the library has won an AALL award.
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“
“Keep an eye to the future, an ear to the past, but after thinking it over notice nothing much
lasts.”Robert Hunter