Teresa Hamilton HallRoanoke County Public Information Director

November 14, 2011

Resources to consider

◦ Traditional media and social media

Traditional media

◦ Newspaper, television, radio

Newsrooms today have fewer reporters

Result of increased competition particularly from the

web

Media need content

Phone print and broadcast reporters with tips and information

◦ Helps build relationships

◦ Builds awareness of upcoming events or agenda items

◦ Look for national and local news pegs to build upon

Prepare your own press releases

Don’t have to be complicated, include photos if possible

Research email addresses or get them from your Clerk

If releases aren’t included in print or on air, often posted online

Submit op-ed pieces

What is the purpose of your Social Media

pages?

Do you want to communicate with the

public or friends and family?

◦ The purpose makes a difference in how your

social media pages are viewed

Why intent is relevant

◦ Records management

Pages used as a means to communicate with

constituents are like correspondence - thus, can be

considered public records

Should be retained accordingly (as a word doc or pdf)

Chairman – permanent records

Others – three years

Public pages

◦ Profile picture in an official Board capacity

◦ Mention your role as a supervisor

◦ States anywhere that its an official page

◦ Depth of discussion on government issues

Public pages

◦ Refrain from deleting comments

◦ Schedule time to archive your material

◦ Turn off message feature

Teresa Hamilton HallRoanoke County Public Information Director

(Phone) 540-772-2010

Library of Virginia Anita VannucciRecords Analyst

(Phone) 804-692-3650

VA Freedom of Information Advisory Council Maria J.K. Everett, Esq.Executive Director

(Phone) 804-225-3056