tenscores pitch deck april 2013
DESCRIPTION
Save time and money optimizing your Google Adwords campaigns.TRANSCRIPT
S!v" #$%" !&' %(&") (*#$%+$&, G((,-" A'w(r'..
$37,000,000,000.*"&# (& G((,-" "v"r) )"!r.
$37,000,000,000
50% 50%fr(% L!r," B/.$&"..". fr(% S%!-- B/.$&"..".
Spending less than $5,000/monthSpending more than $5,000/month
2,000,000G((,-" A'w(r'. !'v"r#$."r..
2,000,0000
1% 99%!r" L!r," B/.$&"..". !r" S%!-- B/.$&"..".
G((,-" A'w(r'. !'v"r#$."r..
O*#$%+$&, #!0". #$%".Problem #1
M$.#!0". !r" 1*"&.$v".Problem #2
C/rr"&# .(-/#$(&. !r" f(r -!r," !'v"r#$."r. (&-).
Problem #3
$10,000 M$&$%/% %(-) A'w(r'.
.*"&# #( q/!-$f).
I&.#!&#-) .2(w. w2!#’. ,($&, wr(&,.
T"--. )(/ 2(w #( 3 *r(b-"%..
Tr!40. )(/r *r(,r".. & %"!./r". r"./-#..
save time save money save time
For small advertisers
(but we don’t say no to big businesses)
W"'v" %!'" ! -(# (f $%*r(v"%"&#. .$&4" /.$&, T"&.4(r". - 63% $&4r"!." $& ! v"r) b!' !44(/&# fr(% 3.3/10 #( 5.4/10 Q/!-$#) S4(r" $& 5/.# ! f"w '!). !&' r"'/4$&, 46#-*"r-4-$40 b) 31%.
I /."' #( %!&/!--) '(w&-(!' r"*(r#.. 7"&, I’' 2!v" #( '( ! -(# (f r"f(r%!##$&, $& 84"- #( ,"# !&) $&.$,2#. !b(/# #r"&'. $& %) !44(/&#.. T"&.4(r". '(". #2$. !-- f(r %", !&' 2!. .!v"' ."v"r!- 2(/r. (f %) #$%"!
E%$-) V"##"rJ/&$(r S"!r42 A&!-).#
P2$- S!&'"r N$"-."&H"!' Of S"!r42
162 CustomersU.$&, T"&.4(r". .$&4" .(9 -!/&42 (&
D"4"%b"r 14#2 2012
R!$.$&,
$350,000$150K
f(r %!r0"#$&,
Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Today
55
162dec ’12
6,000
dec ’13
A&#$4$*!#$&,
6,000 Customersb) 2014 w$#2 $150K %!r0"#$&, b/',"#.
Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Current CPA: $63
A&#$4$*!#$&,
$150,000 Monthly Revenueb) 2014 w$#2 $150K %!r0"#$&, b/',"#.
Target CPA: $30
Current user life-time -value: $155
Average monthly revenue per user: $25
Marketing channel: Google Adwords
Today
$3,802/month
$2,025
dec ’12
$150K/month
dec ’13
T"!%
C2r$.#$!& N0/r/:+!Chief executive officer
C2r;#$"& Mw+"rw!Chief technology officer
A-1!&'r" B(/r,"#Chief Product officer