Do something Australian on Australia Day -

Play Tennis

Tennis is . . .

A sport for everyoneall ages, all abilities and all

cultures

Participation Strategy. . .

• Efficient Program delivery

• Competition development

• Converting interest

Objectives of the pilot

Create

Connect

Promote

South Australia

Grange Lawn Tennis

Club

NSW

Chatswood Tennis

Club

ACT

Melba Tennis Club

Victoria

Melbourne Park&

Sunshine Park

Creating opportunities . . .

Connecting communities . . .

Promoting cultural diversity and Australian Culture. . .

Australia Day.xspf

video

Legacy of the Pilot

Established Connections- councils- community groups - government departments

Strengthen - engagement- sense of community Increased - participation - exposure- awareness - club growth opportunities

As a result. . .

Legacy of the Pilot . . .

Case Study – Sunshine Park, Victoria

• Council connection

• Community groups

• New and returned members

•New tennis programs

•Proven experience and success

•New courts

Legacy of the Pilot . . .

Case Study – Chatswood Tennis Club, Sydney

• Community relationship

• New and returned members – over 200

•Over 1200 enquiries

•Leverage of National campaigns

Challenges . . .

• Drivers

•Volunteers

•Timing

•Sustainability

Tennis Australia is . . .

Committed to creating a year round presence in the local community clubs through a five year community engagement program.

•Healthier, more socially connected communities

•Sustainable ‘open community clubs’

•‘Do something Australian on Australia Day- play tennis’ will be known by all Australians.

As a result by 2017...

How will we get there?

250 Local Community

Organisers

60,000+hours

Local Community Organisers will be employed to create, connect, promote and coordinate open play opportunities for new Australians and people from diverse multicultural backgrounds ...

Strong existing network

Projected growth . . . Targeted , scaled and populous. . .

One venue = 200 participants for each Australia Day celebration

240 hours of free year round community activity

Program Delivery 5 venues 50 venues 100 venues 200 venues 250 venues

Access hours 30 12,000 24,000 48,000 60,000

People engaged 800 20,000 40,000 80,000 100,000

Existing PR campaigns

Sponsorship/PartnersTennis Australia is committed to engaging a

sponsor and federal funding

Build sustainable communities through tennis