TENDER CARE-DISPOSABLE

DIAPERS

Group Members Are :ADAN

ALI TARIQ

AYESHA JAMILJUNAID ABBASIZAWATA AFNAN PASHA

Q. DISCUSS THE PROS AND CONS OF ALL THE STRATEGIES?

DIAPER RASH STRATEGYPROS CONS

• Confused positioning

• Number of rash products in the market

• High cost.• FDA approval • Time delay • Competitor’s

copy.• Direct

competition.

• Separate shelf for the product.

• Unique selling position• Higher Unique selling position

• Unique selling position• edibility and Doctor’s

recommendationExpert’s opinion.

• Direct marketing• Successful indirect

competition.

SPECAIAL OCASSION STRATEGY

Travelling babiesDirect marketing

High package high qualityEmotional appeal and affection

SpeedNo FDA approval needed

Successful indirect competition

No separate shelf

Package Risk Indirect

competition Unsuccessfu

l

PROS CONS

HEAD ON STRATEGYPROS CONS

Clear positioningMan advertisement More reliable emotional appeal

Competitive advantageSpeedNo FDA approval sucessful indirect

competition

High priceKeep competitive priceGeneral Customer profiling

RiskUnsuccessf

ul

Q. WHAT STRATEGY DO YOU PROPOSE AND WHY?

DIAPER RASH STRATEGYREASONS FOR CHOOSING DIAPER RASH STRATEGY:

Focuses on biological aspect of the end userGives message of Child’s

consideration , convenience and care Doctor’s recommendation

High end customer market

USP of this product is that its rash free and damages

It emphasizes on creating its own new market

Corporate Social Responsibility (CSR)

Direct marketing will enhance the communication and promotion of a product

THANK YOU!