"tendencias para el calzado 11/12". paula fajardo (wgsm)

TODAY | S/S 12 buyers trends

A/W 12/13 Macro trends

We Love: VM

SPRING/SUMMER 2012 TRENDS

Intelligence. Confirmed.

PRIMAL FUTURISM

spring/summer 2012

PRIMAL FUTURISM | Women’s footwear


spring/summer 2012

PRIMAL FUTURISM | Women’s footwear - Tradeshows


spring/summer 2012



spring/summer 2012

PRIMAL FUTURISM | Men’s footwear


spring/summer 2012

PRIMAL FUTURISM | Men’s footwear - Tradeshows


spring/summer 2012

PRIMAL FUTURISM | Men’s footwear


spring/summer 2012

PRIMAL FUTURISM | Men’s footwear - Tradeshows


TAKEAWAYS | Look for contrasts in texture mixing rough and raw with sleek and futuristic

Statement shoes play on balance and proportion

Built up soles, re-balanced wedges and high vamps evolve silhouettes

Knotted, twisted and wrapped constructions have a primal simplicity

spring/summer 2012

PRIMAL FUTURISM


CINEMATIC

spring/summer 2012

CINEMATIC | Women’s footwear


spring/summer 2012

CINEMATIC | Women’s footwear - Tradeshows


spring/summer 2012

CINEMATIC | Women’s footwear


spring/summer 2012

CINEMATIC | Women’s footwear - Tradeshows


spring/summer 2012

CINEMATIC | Men’s footwear


spring/summer 2012

CINEMATIC | Men’s footwear - Tradeshows


TAKEAWAYS | Colour is inspired by old film in saturated tones

A strong sense of nostalgia pervades a faded glamour

Kitten heels, sling-backs, ballet flats and simple bows are key for women

50s Riviera styling informs a palette of mens’ casual shoes in sun-drenched brights

spring/summer 2012

CINEMATIC


JPEG GEN

spring/summer 2012

JPEG GEN | Women’s footwear


spring/summer 2012

JPEG GEN | Women’s footwear - Tradeshows


spring/summer 2012



spring/summer 2012

JPEG GEN | Men’s footwear


TAKEAWAYS | Vivid brights offer bold options for colourblocking

Constructions are spliced in composite cut & paste arrangements

Androgynous styling sees classics such as the oxford, brogue and derby continuing as trend-driven key shapes

Spontaneous colour and hand-drawn graphics have a childlike naivity

spring/summer 2012

JPEG GEN


AUTUMN/WINTER 2012/13

MACRO TRENDS


ECO HEDONISM

spring/summer 2012

ECO HEDONISM | Women’s footwear


spring/summer 2012

ECO HEDONISM | Men’s footwear


RADICAL NEUTRALITY

spring/summer 2012

RADICAL NEUTRALITY | Women’s footwear


spring/summer 2012

RADICAL NEUTRALITY | Men’s footwear


HYPERCULTURE

spring/summer 2012

HYPERCULTURE | Women’s footwear


spring/summer 2012

HYPERCULTURE | Men’s footwear


WE LOVE…

WE LOVE… | Eco Aesthetics


WE LOVE… | Caravan Hotel, Berlin



WE LOVE… | Skewed Perspectives

Alter, Shanghai

THANK YOU

"tendencias para el calzado 11/12". paula fajardo (wgsm)

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