tendencias mobile 2013
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TENDÊNCIAS MOBILE
Marcos LoiolaIT Coordinator
@m_loiola
Tuesday, April 23, 13
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proprietário e confidencial
Tendências para 2013TENDÊNCIAS MOBILE
Top Strategic Technology Trends for 2013 -‐ GARTNER
Mobile Devices BaNleMobile ApplicaOons and HTML5
Personal Clouds
Enterprise App Stores
The Internet Of Things
Hybrid IT And Cloud CompuOng
Strategic Big Data
AcOonable AnalyOcs
In-‐Memory CompuOng
Integrated Ecosystems
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proprietário e confidencial
Tendências para 2013TENDÊNCIAS MOBILE
Top Strategic Technology Trends for 2013 -‐ GARTNER
Mobile Devices BaNleMobile ApplicaOons and HTML5
Personal Clouds
Enterprise App Stores
The Internet Of Things
Hybrid IT And Cloud CompuOng
Strategic Big Data
AcOonable AnalyOcs
In-‐Memory CompuOng
Integrated Ecosystems
Tuesday, April 23, 13
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proprietário e confidencial
2005 2006 2007 2008 2009E 2010E 2011E 2012E 2013E
0
100
200
300
400
500
600
700
Annu
al Unit S
hipm
ents (M
M)
Smartphone > PC Shipments Within 2 Years, GlobalImplies Very Rapid EvoluUon of Internet Access
Global Unit Shipments of Desktop PCs + Notebooks PCs vs Smartphones, 2005 – 2013E
Vendas de SmartphonesTENDÊNCIAS MOBILE
Notebook PCs Desktop PCs Smartphones
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proprietário e confidencial
2005 2006 2007 2008 2009E 2010E 2011E 2012E 2013E
0
100
200
300
400
500
600
700
Annu
al Unit S
hipm
ents (M
M)
Smartphone > PC Shipments Within 2 Years, GlobalImplies Very Rapid EvoluUon of Internet Access
Global Unit Shipments of Desktop PCs + Notebooks PCs vs Smartphones, 2005 – 2013E
Vendas de SmartphonesTENDÊNCIAS MOBILE
Notebook PCs Desktop PCs Smartphones
2012E:InflecUon Point
Smartphones > Total PCs
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proprietário e confidencial
Aumento de vendas em 2015TENDÊNCIAS MOBILE
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proprietário e confidencial
• 1.82 bi de smartphones em 2013• 1.3 MM de android novos por dia ( 300K babies )• QuanOdade de apps: 1.5 MM de apps• 89 bilhões de downloads em 2015• 2020 metade dos pagamentos serão feitos via mobile• Ref: hNp://bit.ly/ZQodZH
MercadoTENDÊNCIAS MOBILE
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proprietário e confidencial
Quanto tempo gasto por dia ?TENDÊNCIAS MOBILE
70 Minutes
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proprietário e confidencial
Quanto tempo gasto por dia ?TENDÊNCIAS MOBILE
70 Minutes
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proprietário e confidencial
Quanto tempo gasto por dia ?TENDÊNCIAS MOBILE
70 Minutes
168 Minutes
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proprietário e confidencial
Quanto tempo gasto por dia ?TENDÊNCIAS MOBILE
70 Minutes
168 Minutes
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proprietário e confidencial
Quanto tempo gasto por dia ?TENDÊNCIAS MOBILE
70 Minutes
168 Minutes 127 minutes
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proprietário e confidencial
Crescimento de trafego na internet -‐ 2015TENDÊNCIAS MOBILE
http://on.mash.to/jQ6TiB
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proprietário e confidencial
Crescimento de trafego na internet -‐ 2015TENDÊNCIAS MOBILE
http://on.mash.to/jQ6TiB
América do Norte20% -‐ 29%
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proprietário e confidencial
Crescimento de trafego na internet -‐ 2015TENDÊNCIAS MOBILE
http://on.mash.to/jQ6TiB
América do Norte20% -‐ 29%
Ásia30% -‐ 39%
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proprietário e confidencial
Crescimento de trafego na internet -‐ 2015TENDÊNCIAS MOBILE
http://on.mash.to/jQ6TiB
América do Norte20% -‐ 29%
Ásia30% -‐ 39%
América LaOna40% -‐ 49%
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proprietário e confidencial
Crescimento de trafego na internet -‐ 2015TENDÊNCIAS MOBILE
http://on.mash.to/jQ6TiB
América do Norte20% -‐ 29%
Ásia30% -‐ 39%
América LaOna40% -‐ 49%
África50% -‐ 59%
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proprietário e confidencial
• Aumento na quanOdade de disposiOvos• Mais disposiOvos = maior número de conexões• Teremos duas conexões para cada habitante da Terra
• Aumento no números de usuários: Teremos 3 bilhões de usuário de internet
• Aumento da velocidade de conexão com a internet: Média de velocidade de conexão deve pular de 7Mbps para 28Mbps
• Tráfego de vídeos: 1 milhão de minutos de vídeo ( 674 dias ) serão trafegados na internet por segundo
Acesso a internetTENDÊNCIAS MOBILE
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proprietário e confidencial
4GTENDÊNCIAS MOBILE
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Conceito:– Quarta geração de tecnologia móvel– Extremamente veloz
• 100 Mbps para disposiOvos móveis
– Serviços mulOmídia• Transmissões de vídeo HD• Vídeo Chat
4G no Brasil– ObjeOvo de ter rede 4G nas cidades
sedes da Copa
4GTENDÊNCIAS MOBILE
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Com smartphones avançados, tablets e uma internet móvel de alta velocidade quando
precisaremos de desktops ou notebooks?
4GTENDÊNCIAS MOBILE
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Tecnologias para 2013
O que preciso aprender para aproveitar o mercado
mobile?
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proprietário e confidencial
Desenvolver para qual?TENDÊNCIAS MOBILE
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• Vantagens• Open Source• Windows, Linux e Mac• Vários fabricantes• Celulares mais barato• Maior alcance de usuários• Documentação• Java
AndroidTENDÊNCIAS MOBILE
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proprietário e confidencial
• Desvantagens• Menor controle de qualidade de aplicaOvos• Menor segurança• Menor estabilidade• Atualizações de OS dependem dos fabricantes• Dificuldades de testes e homologação
AndroidTENDÊNCIAS MOBILE
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proprietário e confidencial
Google WalletTENDÊNCIAS MOBILE
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proprietário e confidencial
Google WalletTENDÊNCIAS MOBILE
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proprietário e confidencial
Google GlassTENDÊNCIAS MOBILE
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• Vantagens• Portabilidade em disposiOvos Apple• Homologação em aparelhos• Fácil atualização• Estabilidade e qualidade• Premium ( se a aplicação for boa eles irão pagar
por ela )• De vez em quando até quando não for boa J
IOSTENDÊNCIAS MOBILE
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• Desvantagens• Somente desenvolvimento Mac• Burocracia• Menor comunidade de desenvolvimento
IOSTENDÊNCIAS MOBILE
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iOSTendências Mobile
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proprietário e confidencial
O mundo está pensando em mobile:
“Em poucos anos a maioria das pessoas no Facebook estarão trabalhando com Mobile” Facebook CTO – Bret Taylor
TENDÊNCIAS MOBILE
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proprietário e confidencial
TENDÊNCIAS MOBILEDá pra ganhar dinheiro de forma independente
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proprietário e confidencial
Android Por Onde Começo ?TENDÊNCIAS MOBILE
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AmbienteTendências Mobile
• Eclipse / IntelliJ• Java ( Se já souber será muito fácil )• Conta no Google• Pagar 25 dólares• Preciso de um Device ?
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Referências AndroidTendências Mobile
• Livro: Android In AcOon• hNp://www.vogella.com/• hNp://commonsware.com/
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COLOMBIA
EQUADOR
BRAZIL
URUGUAI
ARGENTINA
SAN FRANCISCO
VENEZUELAMEXICO
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proprietário e confidencial
Porque a Movile será a maior do mundo?TENDÊNCIAS MOBILE
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proprietário e confidencial
Porque a Movile será a maior do mundo?TENDÊNCIAS MOBILE
1960/70
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proprietário e confidencial
Porque a Movile será a maior do mundo?TENDÊNCIAS MOBILE
1960/70 1980/90
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proprietário e confidencial
Porque a Movile será a maior do mundo?TENDÊNCIAS MOBILE
1960/70 1980/90
INTERNET
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proprietário e confidencial
Porque a Movile será a maior do mundo?TENDÊNCIAS MOBILE
1960/70 1980/90 2000
INTERNET
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proprietário e confidencial
Porque a Movile será a maior do mundo?TENDÊNCIAS MOBILE
1960/70 1980/90 2000 2011
INTERNET
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proprietário e confidencial
Mobile
BRICS
Porque a Movile será a maior do mundo?TENDÊNCIAS MOBILE
1960/70 1980/90 2000 2011 ? INTERNET
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proprietário e confidencial
Venha criar uma empresa de bilhão.
Venha deixar sua marca no mundo.
TENDÊNCIAS MOBILE
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são paulo, brasil -‐ seder. alexandre dumas, 1711
chácara sto antônio ed. birmann 12 2º andar
cep 04717-‐004tel +55 11 2163-‐0600fax +55 11 2163-‐0586
campinas sp, brasilav mackenzie, 1835 -‐ vila brandinaed josé mauricio andreta 7º and
cep 13092-‐523tel +55 19 3518-‐5500fax +55 19 3518-‐5532
rio de janeiro, brasilr. lauro muller, 116 -‐ botafogo
torre do rio sul -‐ sala 704cep22290-‐160
tel +55 21 2158-‐6050fax +55 21 2542.6392
huixquilucan, edo mexicocol. parques de la herradura
pq de granada, 71-‐304 -‐ c.p. 52786 phone/fax: +52 55 2978-‐4083
buenos aires, argenUnacosta rica, 5546 Piso 5º -‐
Oficina 501 a la 504cp c1428arh
phone/fax: + 54 11 (786) 866 8026
bogotá, colômbiacalle 118 # 19 52 oficina 408
phone/fax: +57 1 (786) 866 8023
montevideo, uruguai25 de mayo 467, 5° piso of. 501phone/fax: + 598 2 94 462255
caracas, venezuelaav. francisco de miranda
centro seguros la pazpiso 8, ofic. o-‐83, la california
phone/fax: + 58 212 (786) 866 8022
OBRIGADO!Marcos Loiola -‐ @m_loiola
Coordenador de [email protected]
hNp://www.slideshare.net/marcosloiola06/tendncias-‐mobile-‐2013
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