tendances digitales 2012 - linkedin france juin 2012
DESCRIPTION
Découvrez les grandes tendances digitales 2012 grâce à la rétrospective des grandes conférences internationales : South By South West - SXSW, le Festival Media de Montreux et les Lions de Cannes. Présentation LinkedIn France 27 juin 2012. Carole Zibi - Prune Nouvion - Arnaud Cabanis.TRANSCRIPT
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TENDANCES
DIGITALES
2012
Prune Nouvion, Directrice commerciale Arnaud Cabanis, Directeur de Comptes Internationaux Carole Zibi, Directrice Marketing StratEgique
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A chaque media social son rôle
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Nos piliers
Iden-té. Insights. En mobilité.
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Identité Votre profil professionnel
FY 2011
4B+ Requêtes
Entrer en contact et rester connecté
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Professionnels IT.
Entrepreneurs.
PMEs.
Directeurs Marketing.
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Insights LinkedIn Today
Feb 2012
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Everywhere Mobile, Ipad
Feb 2012
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1 As of February 9 ‘12 | comScore February '12 end | 3 comScore, December ‘11 end
161M+ Membres inscrits
1
7.6M
100M 2
3
Pages Vues Q4 ‘11
Visiteurs Uniques Fev 2012
Le premier réseau social professionnel
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Linkedin à l’interna-onal
www.press.linkedin.com/about
2+ Nouveaux membres / seconde
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ETUDES DE CAS
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Objectif
Solution
Résultats Taux de clic 0,23%
Communiquer auprès d’une cible premium
Page d’accueil ciblée en exclusivité
Générer de la notoriété auprès des dirigeants dans les grandes entreprises
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Recruter des prospects niches
Recruter des participants pour les formation AdWord de Google
Objectif
Solution
Résultats
Envoi d’inMails ciblés sur les experts SEO/SEM
Taux d’ouverture de 49% et taux de clics après ouverture supérieur à 40%
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Social Marketing
Recruter des followers et générer des recommandations sur leurs programmes
Objectif
Solution
Résultats
« Social ads » ciblés ü Follow ads ü Recommendation ads
23,617 followers /2 mois 558 recommandations
Marc Bassett
CEO
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2006 2010 2011
DIGITAL TRENDS
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SXSW INTERACTIVE?
. 4 DAYS to SEE A preview of what is unfolding in HIGH TECH . 2012 = The 19th edition . IN Austin, Texas
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LEGENDS AND VISIONARIES + RayKurzweil, scientist & futurist
+ LevGrossman, novelist & journalist
+ AMBERCASE, cyborg anthropologist
+ AlGore, environmental activist, Nobel Peace Prize
+ SeanParker, co-founder Napster, Facebook founding president
+BaratundeThurston, The Onion, autHor of “How to be Black”
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FAST IS GETTING FASTER
@xprize CEO @PeterDiamandis talk at #sxsw
#sxabundance
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The strength of computation improveS access to knowledge
the end of text search @stephen_wolfram, Siri inventor
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HAPPINESS IS THE NEW CURRENCY
BACK TO TRUE INTIMACY
-3-
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BACK TO SQUARE ONE: FRIENDS
gUY KAWASAKI Author. Former chief evangelist of Apple.
Co-founder of Alltop. @GuyKawasaki
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THE AGE OF EMOTIONS
Dave Morin, Co-Founder and CEO of Path. @davemorin
THE NEED FOR CLOSED AREAS
“Your life is not interesting to everyone on the internet but your life is really interesting
to your most loved ones”
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THE PRIVATE NETWORK (OH and BY THE WAY, IT’s ONLY ON MOBILE)
PATH
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PATH
“The aim of social network Path is to bring intimacy back to the Web, with a friend limit of 150. The point is to “share more frequently with the people you love the most,”
@davemorin
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Attention marketplace : ÜBER CURATION
-4-
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« paying attention to one thing at a time seems way too boring »
@briansolis #SXEndofUsual
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Pin the world
« The idea did not come from a market research, but the feeling that it could be so good for the world to share its interests, revealing a part of its identity ».
Ben Silbermann
Founder @ Pinterest
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THE ERA OF VISUAL Story Telling
« #instagram is not about photos, it's about messages. Should be inspiring for brands. »
Kevin Systrom, Founder Instagram
@Kevin #Sxphotomad
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INVISIBLE TECHNOLOGY
-5-
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"calm technology"
« THE BEST TECHNOLOGY IS INVISIBLE » #ambercase #sxsw
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Welcome to the
GOOGLE VILLAGE
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THE TWEET SHOUTER
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@LinkedinFrance | #themarkemployeur
“leveraging data to bring value”
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NIKE FUELBAND
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LI TODAY
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THE FUTURE OF WORK
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Generation flux : The future of business is pure chaos
THE NEW MULTITASKERS ENTREPREUNEURS
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We are all works in progress
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“The future belongs to networkers” - Reid Hoffman
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A NEW SOCIAL DEMOCRACY
-10-
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If social media existed,
we never would’ve invaded Iraq.
Al gore @algore
DEMOCRATIES EMPOWERED BY SOCIAL
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GEEKS TO RUN FOR PRESIDENT?
Parker: "create
toolsets to activate
people's power gained
through social media" what's next is for platorms to take a role on the political scene. #sxsw
@sparker
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MONTREUX FESTIVAL OF MEDIA?
. 2 DAYS to DISCUSS the burning issues in global MEDIA . 2012 = The 6th edition . IN Montreux, Switzerland
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WHEN DATA BECOMES
INSIGHTS:
THE BEAUTY OF
NUMBERS & THE
SCIENCE OF
STORYTELLING
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#CANNESLIONS
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KEY CANNES TRENDS
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CYBER WINNER: CURATORS OF SWEDEN
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ISRAEL ANTI DRUG AUTHORITY
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GRAND PRIX WINNER
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MOBILE WINNER
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L’OURS
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READINGS AND CONCLUSIONS
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THE ERA OF THE CONNECTED CONSUMER
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THE ERA OF THE CONNECTED CONSUMER
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THE ERA OF THE CONNECTED CONSUMER
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THE ERA OF THE CONNECTED CONSUMER
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Merci