THE LINDE WERDELIN ISSUE

SUMMER 2010

THE GREEN DIALPURE DESIGN

THE WHITE

WATCHFOR HERMARKETING HORLOGER

THE NEW GENERATION WATCHMAKING MARKETING

CONTENTS

03 | Editorial

06 | lindE WErdElin 3-timEr thE grEEn dial

08 | lindE WErdElin oktopus dlC - Enjoy your summEr divEs and not only!

10 | lindE WErdElin introduCE its vidEo animation

11 | thE nEW gEnEration WatChmaking markEting

12 | lindE WErdElin 3-timEr raCing

14 | lindE WErdElin 3-timEr thE WhitE WatCh

16 | WhErE to buy?

TendanceHorlogerie.com - Linde WerdelinDirector Anwar KortiRedactor in chief: Nezha KortiAdress: 14 rue Charles V, 75004 Paris

EDITORIAL

During the holiday season some become very quiet, whereas some others take advantage of this quite moment to achieve as much as possible.

You might have spent your holiday under the sun, or you might not. But what difference does it make, in both cases we have seen Linde Werdelin bringing a lot of innovations and freshness during the whole summer. So many brand new innovations, that we feel like the brand was always with us, somewhere there in our summer luggage.A very aggressive marketing, which leaves no room for competition, and gives the impression that the young watchmaking house which was founded in 2002, has always existed in the watchmaking universe.The 3-Timer collection has market not only the beautiful season, but also the watchmaking brand.

Now that summer season is ending, it is time to tell you about all important news of the season.Therefore we are honored to introduce you a special edition dedicated to Linde Werdelin.

SUMMER 2010 - LINDE WERDELIN 3

tage: the possibility to read 3 time zones (thanks to the GMT hand and a bi directional 24-hour be-zel) with all the advantages that the 3-Timer Green offers, there is no doubt, if any timepiece collec-tor wants to acquire a sport watch which is elegant and useful at the same time, the 3-Timer Green should be ranked on her/his top list.

SUMMER 2010 - LINDE WERDELIN 7

One says that green symbo-lizes hope. But most of all, it is a color which is considered as good for the eyes. So it shouldn’t be surprising to see Linde Werdelin choosing this color for a dial. Indeed the house is very famous for its obsession regarding pure design.

The results which comes out is not only the deep color the stain-less steel dial, but also a better representation of the clockwise, and the presence of the SuperLu-minova.The strap is made of black leather and is pierced. This particularity has become part of the identity of the brand.The advantage this strap offers is more than aesthetic: the skin can breathe underneath it.The 3-Timer Green is produced in a limited series of 22 pieces, and one can become the happy owner of this model for 4 920€. The price of the first version of the 3-Timer is at 4 140€. The price difference is due to the pre-

stige and the innovation which is added to the 3-Timer Green Dial. Unlike the previous version of the 3-Timer which is produced in 222 pieces, the 3-Timer Green is pro-duced in 22 pieces only. This ver-sion of the 3-Timer is also built with a calibre ETA 2893. The movement enables a normal po-wer reserve (42 hours), however it offers a very interesting advan-

LW 3-Timer Green Dial

Case: 46mm (w) & 42mm (bezel diameter) by 49mm (l) by 12mm (h) – (Wears like a 42mm) steel case 24 hour bidirectional turning bezel Screw on steel case-back 2.2mm anti-reflective sapphire crystal Screw in crown with LW logo

Movement: ETA 2893 – A2 mechanical automatic 42 hour power reserve Dial: Green Date At 4 o’clock 12 rhodium plated applied indexes with Super LumiNova

Strap: White pointed calf strap with steel deployment buckle

TECHNICAL DETAILS

LW Linde Werdelin Oktopus DLC

8 SUMMER 2010 - LINDE WERDELIN

Enjoy your summEr divEs and not only!

This summer time, many of us will visit the sea. Engaging in diving activities though re-quires a good diving watch you can rely on in and out of the water. If to this technical choice we add an aesthetic parameter, the model Okto-pus in DLC version of Lin-de Werdelin is probably the perfect choice.

It took four years of develop-ment before LW watches and in-struments were launched.

What surprises at first sight is the finishing work of the case: it is

chiseled, precise and robust; the pure shape of the watch enhan-ces the dial which offers a high angled view of the time; finally,

an interchangeable strap, so you can customize it and enjoy the various possibilities. The rubber strap cost €180, the textile one €320 and the prestigious alligator strap will cost you €500.Finally, the fair price of the Ok-topus DLC model (limited to 88 pieces) is an indisputable advan-tage and it will cost you €6000 to enjoy summer dives and not only!

SUMMER 2010 - LINDE WERDELIN 9

comes the impressive clarity of the dial.Beyond the contrast of the white indexes, numerals and hands with pale green Super LumiNova and the DLC treatment of the case, the general look of the watch con-centrates our vision on the dial.

The watch is powered by an ETA 2892 A2 automatic movement.The size of movement compared to the thickness of the watch (14 mm) permits to increase the wa-ter resistance up to 110 ATM ( a depth of 1111 meters).

The Octopus DLC is also equip-ped with a helium valve at 9

o’clock to release pressure during resurface time.The Oktopus DLC model by Linde Werdelin is coming with

No Need to make aN extra effort to read time duriNg your dives!

Linde Werdelin introduce its video animation

10 SUMMER 2010 - LINDE WERDELIN

After presenting the comics named ”The Perfect Five” which we can see the famous character of the brand Cheng Xue, Linde Werdelin continues to build it universe with a video animation. A unique approach in the philosophy of the watchmaking house: to wan-der off the beaten track.

A new type of marketin that perfectly captures the mood and the story of the brand rooted in our time and modern.This trailer unfolds the episode I called “A Light in the Deep”, where you can follow the adventures four

main characters.This first part will be followed at the end of June by a second trailer.

More than just an animation, you will find the range of instruments and watches of the brand in a goal worthy of a “Da Vinci Code”: to decipher the grea-test scientific enigma of all times.We invite to watch the teaser and to be patient for the next one.

se of the unlimited possibilities of creative design they offer, but also because they can be read. Indeed, what is our most na-tural reflex when we find a comic in a ma-gazine? We immediately start reading it! Comics are appreciated by a large public because they deal with emotions and logic at the same time.

Linde Werdelin’s “The Perfect V” graphic novel is about four characters dealing with an enigma and which leads to the five wat-ches and instruments created by LW. In or-der to make this campaign even more fas-cinating and entertaining, Linde Werdelin made a trailer which takes you for a dive into its universe.

This graphic novel was created in part-nership with two French men: Dominique BERTAIL, illustrator and Thierry SMOL-DEREN, scenario writer. The two artists also worked on “L’Enfer des Pelgram” (Delcourt, 1998-2000).

By next autumn you will be given the op-portunity to discover in more details “The Perfect V”. The graphic novel will be pu-blished in the following magazine: IW Ma-gazine ( USA), Time Werke (Singapore), Rejoles & Estilograficas (Spain), Tiempos de Rejoles (Mexico) and QP (UK).

SUMMER 2010 - LINDE WERDELIN 11

Linde Werdelin has introduced us its universe few months ago. A universe in which the house pushes its marketing strategy be-yond the traditional techniques used quite often in the watch-ma-king industry. The idea here is not to build a brand image by sponso-ring some sport events, neither by finding a famous face to become your ambassador. Linde Werde-lin has built its universe in a very unique way. Indeed their latest representation was made through a graphic novel.

Very rarely used, comics are a very clever way to communicate about your product and build your brand image. Comics have a lot of potentials. Not only becau-

The new generation watchmaking marketing

12 SUMMER 2010 - LINDE WERDELIN

LW 3-Timer RacingThis summer time is a 3-Timer one. Af-ter the launches of the green dial version Linde Werdelin comes again with two new limited versions named the 3-Timer Racing.Why Racing?Linde Werdelin in collaboration with E’collzione, presented recently during the Grand Prix of Singapore, a special editi-on of the 3-Timer GTM, named 3-Timer Racing.Based on the 3-Timer model, the 3-Timer Racing can be found in two variant colors (red and yellow), each of them limited to nine pieces.Besides its fresh colors, and its trendy sty-le, this time-piece was designed with a case back on which it is engraved «Racing».The bidirectional 24-hour bezel indexes correspond to the colour details on the case screws and calfskin straps.The 3-Timer Racing is a time-piece on which details have been well-groomed. A high importance was given for the dial visibility. Freshness and elegance are the two master words to qualify these two li-mited edition models.The 3-Timer Racing is compatible with The Rock and The Reef instruments. Inde-ed, the timepiece, does not derogate from Linde Werdelin’s rule.

Believe it or not, the price is only €5280 !

SUMMER 2010 - LINDE WERDELIN 13

TECHNICAL DETAILS

Case: Size 46mm (w) by 49mm (l) by 12mm (h) Steel case 24 hour bidirectional turning bezel Screw on steel case-back 2.2mm anti-reflective sapphire crystal Screw in crown with LW logo Water Resistance 300m

Movement: ETA 2893 – A2 mechanical automatic 42 hour power reserve Date At 4 o’clockDial: Black galvanic satinised dial with silver print 12 rhodium plated applied indexes with Super LumiNovaStrap: Black pointed calf strap with red details & stitching and steel ardillon buckle

WHERE TO BUY?www.ecollezione.comwww.lindewerdelin.com

LW 3-Timer The White Watch

14 SUMMER 2010 - LINDE WERDELIN

Linde Werdelin has cer-tainly been the most active brand in terms of innovation during this season. Few weeks after the launch of the 3-Timer collection, another brand new collection has been introduced. This collection is certainly the one that defines the most this summer season, and Linde Werdelin offers it also in a version dedicated to women, with a very uncluttered design.

This new collection represents

son by offering an automatic model to women. The initiati-ve is certainly not unique, ho-wever the remarkable quality of this timepiece is what makes the house so different during this season.The price of the timepiece is also very attractive: about 4 680€. Linde Werdelin makes us dream and offers us this model in only 51 pieces. Therefore a fast reaction is recommended. And for once, gentlemen you are be able to borrow the watch of your ladies.

SUMMER 2010 - LINDE WERDELIN 15

a very important event for the watchmaking house, because it is the first ladies watch that it has designed. Reflecting the spirit of Linde Werdelin, this new ti-mepiece is a symbol of elegance and carries the name «The White Watch».Although the movement of the watch is an ETA 2893, the straps have been designed in order to fit perfectly even the thinnest wrist. The white color magnifies the watch, the straps, and the dial get dressed with the color that sym-bolizes purity.Linde werdlin stands out this sea-

...geNtlemeN you are be able to borrow the watch of your ladies.

TECHNICAL DETAILS

Case: 46mm (w) & 42mm (bezel diameter) by 49mm (l) by 12mm (h) – (Wears like a 42mm) steel case 24 hour bidirectional turning bezel Screw on steel case-back 2.2mm anti-reflective sapphire crystal Screw in crown with LW logo

Movement: ETA 2893 – A2 mechanical automatic 42 hour power reserve

Dial: White Date At 4 o’clock 12 rhodium plated applied indexes with Super LumiNova

Strap: White pointed calf strap with steel deployment buckle

Price: €4680

16 ÉTÉ 2010 - LINDE WERDELIN

uNited states

u.k

uae

siNgapore

WHERE TO BUYLustre Precious GemsWestfield Valley Fair Mall2855 Stevens Creek Blvd. #1099Santa Clara, CA 95050+1 (408) 296 3686info@lustrepearls.comwww.lustrepreciousgems.com

Exquisite Timepieces4380 Gulf Shore Blvd NorthSuite 800Naples, FL 34103+1 (800) 595 5330www.exquisitetimepieces.com

Martin Pulli, Inc.4337 Main StreetPhiladelphia, PA 19127+1 (215) 508 4610www.martinpulli.com

Golden Door1726 Sheepshead Bay RoadBrooklyn, NY 11235+1 (718) 615 4050

Linde Werdelin(By Appointment)Studio 727a Pembridge VillasLondon W11 3EP+44 (0)20 7727 6577

Azal -Emirates TowersBoulevard at Emirates TowersShaikh Zayed RoadDubai+971 4 330 0730

Harvey NicholsMall of the EmiratesDubai+971 4 409 8888

E’Collezione Pte. Ltd.333A Orchard Road #01-14A Mandarin Gallery238897 Singapore+65 6737 3820www.ecollezione.com

switzerlaNd

spaiN

portugal

NetherlaNds

fraNce

deNmark

Embassy JewelGrendelstrasse 2CH-6004 Lucerne+41 (0)41 410 53 71www.embassy.ch

La SerlasPalace ArcadeCH-7500 St. Moritz+41 (0)81 833 35 31www.embassy.ch

Zeit ZoneKreuzplatz 2Postfach 1019CH-8032 Zürich+41 (0)43 244 67 76www.zeitzone.ch

Boutique Jaeger Le Coultre / UhrenC/ Don Ramon de la Cruz 5+34 915 754 990www.deutsche-uhren.com

Santi Pàmies JoiersAv. Diagonal, 423-42508036 Barcelona+34 932 405 170

Machado JoalheiroAv. Boavista , 35114100-139 PortoAv. Liberdade 180, Loja 31250-146 Lisboawww.machadojoalheiro.com

Horloge Platform Nederland Noordeinde 157- ADen Haag 2514 GG+31 70 4274562

Guilhem115, rue Charles Feige74120 Megève+33 450 21 66 80

Franz Jaeger & MeGothersgade 311123 Copenhagen K. +45 32 12 65 60www.franzj.com

Linde Werdelin(By Appointment)Skovgaardsvej 7b2920 Charlottenlund+45 39 90 09 39

ÉTÉ 2010 - LINDE WERDELIN 17

argeNtiNa

Chronos BAFlorida 1045Buenos Aires+541143126073+541143126075www.chronosba.com

italyBresciaEnnio BarozziVia Gramsci 16B25122 Brescia+39 03 037 5271www.barozzi.com

GradoNitta GioielliViale Europa Unita 1+39 04 31 80288www.nittagioielli.com

Lignano SabbiadoroNitta GioielliViale Venezia 11+39 04 32 70538www.nittagioielli.com

MessinaAliotta GioielliVia Garibaldi, 1198100 Messina+39 09 077 1053

MilanLuigi Verga Orologi & C. S.r.l.via Mazzini, corner via Dogana20123 Milano+39 02 805 6521www.luigiverga.it

NovaraBorra GioielleriaVia Prina, 2528100 Novara+39 0321 629 196www.gioielleriaborra.it

PordenoneNitta GioielliCorso V. Emanuelle II, 15/b+39 04 34 522554www.nittagioielli.com

Reggio EmiliaCampariniVia Emilia San Pietro 29C42100 Reggio Emilia+39 05 2244 2184

italyRomeHausmann & CoVia del Corso, 406Roma+39 066871501

Via Condotti, 28Roma+39 066791558www.hausmann-co.com

TrevisoNitta GioielliPiazza dei Signori, 8+39 0422 545210www.nittagioielli.com

UdineNitta GioielliVia Rialto 19+39 04 32 507504

Via Mercatovecchio 14+39 04 32 511919 www.nittagioielli.com

VeneziaNitta GioielliSan Marco 1298 Boutique Pomella-to+39 041 52 01048www.nittagioielli.com

www.liNde werdeliN.com