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24.7M+ 7.0M+ 7.8M+ 10.5M+

An institution in the automotive industry, MOTOR TREND has

been delivering premium content, in-depth analysis, and

culturally relevant material since 1949.

MALE: 91.7%

14.6% 18-24 / 19.4% 25-34 / 19.7% 35-44 / 19.6% 45-54

AVG. AGE: 43.7

AVG. HHI: $87,843

ANY COLLEGE: 62.1%

•SOURCE: GfK MRI, Omniture, Facebook, Twitter, Instagram, Pinterest,

Google+, YouTube

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9.7M+ 5.9M+ 911K+ 2.9M+

HOT ROD is the world’s largest, oldest, and most respected

media brand dedicated to performance automobiles. HOT ROD

covers the gamut of hot-rodding with an unrivaled mix of

technical information, industry commentary, and new trends.

MALE: 87.5%

18.6% 18-24 / 18.4% 25-34 / 15.1% 35-44 / 18.7% 45-54

AVG. AGE: 42.9

AVG. HHI: $70,747

ANY COLLEGE: 41.1%

•SOURCE: GfK MRI, Omniture, Facebook, Twitter, Instagram, Pinterest,

Google+, YouTube

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4.0M+ 50K+ 521K+ 3.4M+

LOWRIDER strives to share the pride, lifestyle, and culture of

the lowrider community. The Lowrider Network features the

best from the hottest car clubs to the latest trends and most

unique builds.

MALE: 81.4%

4.2% 18-24 / 17.8% 25-34 / 39.3% 35-44 / 25.7% 45-54

AVG. AGE: 43.2

AVG. HHI: $66,710

ANY COLLEGE: 48.2%

•SOURCE: 2014 Reader Survey, AAM, Omniture, Facebook, Twitter, Instagram,

Pinterest, Google+, YouTube

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4.4M+ 2.3M+ 695K+ 1.4M+

FOUR WHEELER, established in 1962, is the original 4x4

enthusiast brand. FOUR WHEELER presents a wide range of

informative articles, including comprehensive new-vehicle

testing, evaluation, and technical articles designed for four-

wheelers of all abilities.

MALE: 81.5%

17.7% 18-24 / 22.9% 25-34 / 23.8% 35-44 / 21.3% 45-54

AVG. AGE: 39.3

AVG. HHI: $75,725

ANY COLLEGE: 39.6%

•SOURCE: GfK MRI, Omniture, Facebook, Twitter, Instagram, Pinterest,

Google+, YouTube

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4.5M+ 52K+ 179K+ 1.3M+

SUPER STREET features the latest highly customized cars

and event coverage from across regions and modern traditions,

in addition to new cars, parts and accessories news, and

beautiful women.

MALE: 98.6%

25.7% 18-24 / 36.5% 25-34 / 18.9% 35-44 / 10.8% 45-54

AVG. AGE: 34.5

AVG. HHI: $65,150

ANY COLLEGE: 79.8%

•SOURCE: 2014 Reader Survey, USPS Statement, Omniture, Facebook, Twitter,

Instagram, Pinterest, Google+, YouTube

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