Top 10Ten reasons to step up to the cloud with SAP Business ByDesign

Copyright/Trademark

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Cloud-basedTap the power and convenience of cloud computing.

AdaptableStart small and adapt quickly.

TrustedRely on software from a leading provider of business solutions.

SecureEnjoy worry-free operations with support from SAP.

ComprehensiveRun your entire business with a single, comprehensive solution.

InsightfulGet a 360-degree view of your business.

AffordableAccelerate time to value with predictable, all-inclusive pricing.

EcosystemLeverage the resources of our partner and customer network.

InternationalTap our global business expertise.

Easy to useBoost productivity with software that’s easy to learn and easy to use.

1Cloud-based

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4Affordable

5Easy

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9Ecosystem

10International

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We help you access the power and convenience of cloud computing.

Sources: “Sizing the Cloud”, Forrester Research, Inc., April 2011; includes IaaS, PaaS, SaaS, and BPaaS components of cloud services

By leveraging the software-as-a- service (SaaS) model, small and midsize enterprises can dramatically accelerate time to value.

With no IT data center to manage, and with all-inclusive support and maintenance from SAP, you can spend less time running IT – and more time running your business.

Growth in cloud adoption

Growth rate of the global cloud market (US$ billion)

$160

$140

$120

$100

$80

$60

$40

$20

$0

20092008 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020

1Cloud-based

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We are a trusted provider of business solutions for small and medium sized businesses.

Sources: LEFT: SAP analysis of third-party market data. RIGHT: SAP internal data as of May 2011, SAP Annual Report 2010, SAP analysis of Forbes 2000 rankings (May 2010) and SAP customer database as of May 2011.

112,500 SAP customers

53,000+SAP employees

$2.4 B in research & development

77% of the Forbes 2000 are SAP customers

78% of SAP customers are small and medium sized enterprises

SAP market leadership profile

Small and medium businessesShare of market, 2008

SAP

18.1%Oracle

Sage

13.9%

7.3%

6.2%

Microsoft

Executive management support Meet your company goals

Financial management Optimize your financials

Customer relationship management Focus on your customers

Compliance management Facilitate full compliance

Supplier relationship management Empower smarter purchasing

Project management Drive project success

Supply chain management Integrate your supply chain

Human resources management Manage your workforce

1Cloud-based

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We provide a single, comprehensive solution to run your entire business.

Start with what you need most, get immediate value, and add as you grow.

Built-in business analytics Built-in services & support

Executive management

support

Customer relationship

management

Compliance management

Supplier relationship

management

Supply chain management

Financial management

Project management

Human resources

management

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Our all-inclusive pricing model enables fast time to value.

With no IT investment and no capital outlay, predictable subscription pricing helps you manage your cost of ownership.

And, with a fixed price deployment and a monthly subscription fee that covers ongoing maintenance, SAP Business ByDesign supports the needs and budgets of small and midsize enterprises.

IT hardware

IT support

Backup

Disaster recovery

Network management

Upgrades

Maintenance

Unlimited data storage

Multi-company, -country, and -currency support

ServiceSAP Business

ByDesign On-Premise

SAP Business ByDesign offers structured workflows, great process visibility, and robust accounting – at a predictable cost.Tim Watts, CFO, Archimmedes-Pharma Ltd.

1Cloud-based

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2Trusted

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Our intuitive software is easy to learn and easy to use.

To plan and maintain an overview of our projects, we need easy-to-use functions and simple reporting utilities. That’s exactly what SAP Business ByDesign offers.Claudia Grebe, Executive Board, Music Message AG

SAP Business ByDesign features simplified navigation, interactive graphics, and tight integration with Microsoft Office. The rich, intuitive user experience helps speed adoption and increase productivity. And, with built-in support for mobile computing, you gain secure access to your business processes – anytime, anywhere, on any device.

ApprovalsTasksBillingDefine Project

Define Team Review Confirm

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Our cloud-based solutions expand as your business expands.

Growth without disruption SAP Business ByDesign lets you start small and adapt quickly as your business expands – locally, regionally, and even internationally.

Our cloud-based solutions are designed to minimize disruption and reduce the risk and complexity that can prevent you from changing gears when growth opportunities lie ahead.

Market change

Organization change

Business model change

Our company was growing quickly, and we needed to upgrade our IT infrastructure. SAP Business ByDesign was the only solution that had the functionality we needed – today and in the future.Greg Dunn, CFO, Sambazon

1Cloud-based

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4Affordable

5Easy

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10International

2Trusted

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We provide the support you need for worry-free operations.

Monitored Maintained

SAP Business ByDesign secured support

SAS70 Type I

SAS70 Type II

ISO/IEC 9001

ISO/IEC 27001

Example Certifications Certified

Enabling peace of mindWe protect your investment with high-quality control standards and robust technology.

Your software is managed, hosted, and monitored around the clock – so you can focus on your business instead of IT .

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We help you get a 360-degree view of your business.

SAP Business ByDesign leverages SAP’s leadership, expertise, and vision in the business analytics space.

Gartner recognizes SAP as a leader in business analytics

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20

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Asia

Pacific

Japan

Our built-in analytics help you ensure the integrity of your information, improve decision making, and optimize your business performance.

Embedded real-time analytics, performance metrics, and alerts deliver the insight you need –

whenever and wherever you need it.

Sources: “Magic Quadrant for Business Intelligence Platforms”, January 2011. The Magic Quadrant is copyrighted 2011 by Gartner, Inc. and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner’s analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the “Leaders” quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including warranties of merchantability or fitness for a particular purpose.

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Our global ecosystem of partners and customers gives you more choices and more resources.

Sources: SAP Internal - Facts as of Q4 2010 from Corporate Communications

Partners and customers spanning

24industries

10,000SME partners (3,000 VARs)

2,000,000SDN community

members

85,000SME customers (and growing)

Breadth of coverage Our community of partners and customers supports ongoing collaboration and innovation, expanding the range of products, services, and problem-solving capabilities.

Depth of knowledgeAccess the industry-specific business expertise and technical know-how you need to meet your business and IT challenges. No matter how unique or specialized your business may be, the SAP ecosystem offers targeted resources that can help you build a competitive advantage.

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We use our global business expertise to help you do business anywhere.

Sources: OneSource™ database. Based on companies with 50–500 employees.

When you’re ready to extend your business horizons, we’re ready to help.

With built-in multicurrency and multilanguage support, SAP Business ByDesign helps you do business anywhere in the world.

We stand ready to put our global business experience to work on your behalf as you cross borders to build new relationships with customers, suppliers, and partners.

The countries we serve encompass 80% of the world’s small and midsize enterprises

Top 10

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