Ten million pounds a year*

J u s t three years ago we introduced a new reactive vinyl monomer: Lubrizol DAA.

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And literally every mon th since then, new uses have been found for this remarkable and versatile diacetone acrylamide.

So many uses tha t , already, DAA has made it big. T h a t ' s why, come a u t u m n 1970, there' l l be a new king-size Lubrizol DAA plant in Baypor t , Texas turning out ten million pounds a year.

T h a t ' s a lot of pounds . A lot of DAA. And i t 's going to t ake a lot to satisfy the demand.

Because DAA has so many applications and has already become impor tan t in so many fields.

In unsa tura ted polyesters, DAA is a crosslinking

monomer t h a t improves handling and physical prop­erties of prepregs.

In adhesives, it improves specific adhesion to a variety of substrates . And is soluble in a broad range of organic solvents—and water.

Wi th m e t h y M a t e d derivatives of DAA, the coatings and adhesives industries are finding improved product performance. In both thermoset t ing emulsions and solvent systems.

And in textiles, emulsion polymer coatings for wood and paper, masonry primers, and the modification of amines—DAA improves bonding as well as other im­por tan t properties.

Who knows what ' s next? DAA is, in effect, a new raw material for the Chemical Process Industr ies. Wi th a big future. We're building for i ts future. And for yours.

Send for one of those ten million pounds. T h e sample's free from T h e Lubrizol Corporation, Cleveland, Ohio 44117. Phone (216) 943-4200.

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That's a lot of DAA.

The Lubrizol Corporation, Box 3057, Cleveland, Ohio 44117

I | Please send me a sample of DAA monomer. | | P l e a s e Send m e a S a m p l e Of L u b r i z o l H M D A A (hydroxymethyl diacetone acrylamide).

Please send technical literature: • Basic DAA Bulletin. • DAA in Polyesters. I I Methylolation of DAA Solution Interpolymers. I | Use of Lubrizol HMDAA in Crosslinking Emulsion Systems. I | Use of Lubrizol HMDAA in Crosslinking Solution Systems.

My application is:

Name Title _

(please print)

L.

Company _

City

_ Address _

Wiacet APHO

LI CHI

_State_ .Zip_ C&EN/8-17-70

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