Brand Name

BRAND NAME1

1.0Product NameWhat is the name of the product?

2.0Product DescriptionAdd a brief description of the product.2.1 Featuresa.b.c.d.e.2.2 Advantagesa.b.c.d.e.2.3 Benefitsa.b.c.d.e.

3.0Primary Target MarketWho is/are your primary target market/s?

4.0Performance Objectives4.1 Gatekeeper Criteriaa.b.c.4.2 Key Motivating Criteriaa.b.c.4.3 Standard Criteriaa.b.c.

5.0ProductionIngredients/Direct Materials/Indirect Materials/PackagingProceduresNumber of Units to be ProducedSuggested Retail Price

6.0BudgetIngredientsQuantityItemsPrice

TOTAL

business administration departmentMarketing management