Tell  me  a    STORY  

Eric  Friedenwald-­‐Fishman  Metropolitan  Group  6.29.14  

Agenda  

•  Welcome  •  Warm  Up  

•  The  Power  of  “P”  •  Quick  Q&A  •  Story  Teams  BREAKOUT  

•  PresentaPons  •  Discuss  &  Wrap  

warm  up  

Tell  your  Neighbor  

•  My  Hero    •  My  Villain  

•  My  Purpose  

•  My  Triumph  

•  My  Failure  

•  My  Dream    

•  My  Nightmare  

stories  MATTER    

the  power  of  

PLOT  

PERIL  

PERSONALITIES  

PARABLE  

PASSION  

PASSION  

Emotion Trumps Data: Vegas Style

FACTS

FACTS

VALUES

VALUES

PEOPLE  

PAUSE  

PICTURES  

PROLOGUE  

PROPOSITION  

PERSUASION  

PRESENCE  

piYalls  

NEVER  BE:  patronizing  pandering  or    pedanPc  

story  teams  

You  have  20  min.  to  build  a  story  

Team  Up!  Create  a  Storyboard  or  Outline.  Present.  •  Libraries  Build  Community  

•  Libraries  Change  Lives  •  Libraries  Support  Strong  Families  

•  Libraries  Fuel  Opportunity  •  Libraries  Drive  Learning  •  Libraries  (    _____________  )  

present  +  discuss  

No  formula.  Rather,  good  Qs:  

•  What  is  the  human  story  here?  •  What  is  a  shared  experience  that  connects  

stakeholders?  

•  What  are  the  core  elements  (sefng,  context,  plot,  theme,  moral,  characters,  etc.)?  

•  Which  of  the  13  Ps  best  tell  this  story?  

Tell  Your  Tale.  

Jump  in.