telling your story cider agritourism

Telling Your Story

Devlin Endean Marke.ng Group

Staking Your Claim in the Cider Revolution

Businesses are built on connection and conversation.


In many many ways


In small business especially, the product and person

are intertwined.


That’s why story- telling is so

important to your business success.


BECAUSE when you know

someone’s story,

you can create las.ng

rela.onships.


Powerful stories cut through the clutter and make you memorable.


It can also make you fundable.


The best story wins!

Creates the most powerful marke:ng any business can have WORD OF MOUTH


It’s not just about marke:ng.

It’s about

BRAIN SCIENCE


Neuroscien.sts have determined there is a gene in our le? brain that interprets memories into stories


-‐ Brain is hardwired for narratives -‐ Stories help us navigate the world and determine where to place our trust


Everyone knows their stories.


These people told me their story ONCE – and it stuck.

Jeff Ericson ScoF Fraser Dave Dahl


WORKSHOP

7 steps to telling your story

based on

7 questions

customers will ask Devlin Endean Marke.ng Group

Business Story Pyramid

1 2 3 4 5 6 7

Elevator speech/USP, niche/experJse

Lifelong engagement


1. What makes your business unique?


2. What is interes.ng about how your company was founded,

or about the founder?


3. What inspires you about this business?


4. What was the turning point that changed your business?

5. How has your business evolved and what has been the outcome?


6. What things do you consider normal that others might consider

interes.ng or awesome?


7. What are you doing next?


Tell your story. Tell it often.

Your customers want it. Your business depends on it.



Nan Devlin, MTA [email protected]

Experts in hospitality, tourism, food and beverage

Business