telling the public health story how to affect policy, engage elected officials, and inspire citizens

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Telling the Public Health Story How to Affect Policy, Engage Elected Officials, and Inspire Citizens

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Page 1: Telling the Public Health Story How to Affect Policy, Engage Elected Officials, and Inspire Citizens

Telling the Public Health Story

Telling the Public Health StoryHow to Affect Policy, Engage Elected

Officials, and Inspire Citizens

Page 2: Telling the Public Health Story How to Affect Policy, Engage Elected Officials, and Inspire Citizens

This is my story. (in 3

minutes)

Page 3: Telling the Public Health Story How to Affect Policy, Engage Elected Officials, and Inspire Citizens
Page 4: Telling the Public Health Story How to Affect Policy, Engage Elected Officials, and Inspire Citizens

MeDick & Jane

(not their real names)

Page 5: Telling the Public Health Story How to Affect Policy, Engage Elected Officials, and Inspire Citizens
Page 6: Telling the Public Health Story How to Affect Policy, Engage Elected Officials, and Inspire Citizens

Fun, creative work

environment“Dinosaur

s”

Page 7: Telling the Public Health Story How to Affect Policy, Engage Elected Officials, and Inspire Citizens

Swirling, sucking vortex of despair

“The Nanny”

Page 8: Telling the Public Health Story How to Affect Policy, Engage Elected Officials, and Inspire Citizens
Page 9: Telling the Public Health Story How to Affect Policy, Engage Elected Officials, and Inspire Citizens

Environmental Media

Association

EMAEMA

Reduce!

Reuse!

Recycle!

Page 10: Telling the Public Health Story How to Affect Policy, Engage Elected Officials, and Inspire Citizens
Page 11: Telling the Public Health Story How to Affect Policy, Engage Elected Officials, and Inspire Citizens
Page 12: Telling the Public Health Story How to Affect Policy, Engage Elected Officials, and Inspire Citizens

Typical Client(ARTIST’S RENDERING)

Page 13: Telling the Public Health Story How to Affect Policy, Engage Elected Officials, and Inspire Citizens

Y’know, we’re real goodat what we do. We’re justnot so good at talking

about it.

Page 14: Telling the Public Health Story How to Affect Policy, Engage Elected Officials, and Inspire Citizens

Oh, well, we work with at-risk youth from underserved communities withmultiple risk factors and

blah, blah, blah…

Page 15: Telling the Public Health Story How to Affect Policy, Engage Elected Officials, and Inspire Citizens

A story? Oh, youshould talk to Sue whoruns our communications.

She’s got plenty ofstories…I think.

Executive Director

Board Chair

Program Head

Page 16: Telling the Public Health Story How to Affect Policy, Engage Elected Officials, and Inspire Citizens

They couldn’t tell me a good

story.

Page 17: Telling the Public Health Story How to Affect Policy, Engage Elected Officials, and Inspire Citizens

OMG

Page 18: Telling the Public Health Story How to Affect Policy, Engage Elected Officials, and Inspire Citizens
Page 19: Telling the Public Health Story How to Affect Policy, Engage Elected Officials, and Inspire Citizens
Page 20: Telling the Public Health Story How to Affect Policy, Engage Elected Officials, and Inspire Citizens
Page 21: Telling the Public Health Story How to Affect Policy, Engage Elected Officials, and Inspire Citizens

Why is narrative so powerful?

What kinds of stories should you tell?

What makes a good story?

Page 22: Telling the Public Health Story How to Affect Policy, Engage Elected Officials, and Inspire Citizens

Storytelling is an integral part of our history, identities, how we remember, and why we give.

Why is narrative so powerful?

Page 23: Telling the Public Health Story How to Affect Policy, Engage Elected Officials, and Inspire Citizens

Why is narrative so powerful?

Page 24: Telling the Public Health Story How to Affect Policy, Engage Elected Officials, and Inspire Citizens

Why is narrative so powerful?

Peter Pan“I don’t know any stories.”

Page 25: Telling the Public Health Story How to Affect Policy, Engage Elected Officials, and Inspire Citizens

The “How We Met” Story

The “Why I Never Eat Sushi” Story

The “Why I Prefer Dogs over Cats” Story

The “My Annoying Teenager” Story

The “I Should Be on American Idol” Story

The “Why I Do What I Do” StoryIDENTITY

Why is narrative so powerful?

Page 26: Telling the Public Health Story How to Affect Policy, Engage Elected Officials, and Inspire Citizens

“…the collection of stories we have compiled is, to some extent, who we are.”

from Tell Me a Story (Roger Schank)

Why is narrative so powerful?

Page 27: Telling the Public Health Story How to Affect Policy, Engage Elected Officials, and Inspire Citizens

The “How We Met” Story

The “Why I Never Eat Sushi” Story

The “Why I Prefer Dogs over Cats” Story

The “My Annoying Teenager” Story

The “I Should Be on American Idol” Story

The “Why I Do What I Do” Story

STORIES YOU WANT TO TELL

- STORIES NOBODY WANTS TO HEAR

STORIES YOU TELL (YOU)

Why is narrative so powerful?

Page 28: Telling the Public Health Story How to Affect Policy, Engage Elected Officials, and Inspire Citizens

Why is narrative so powerful?

MEMORY

Memory Study (1976)5 year olds

Page 29: Telling the Public Health Story How to Affect Policy, Engage Elected Officials, and Inspire Citizens

++

soap and shoe

1 out of 21

Why is narrative so powerful?

Page 30: Telling the Public Health Story How to Affect Policy, Engage Elected Officials, and Inspire Citizens

soap and shoe in a sentence

8 out of 21

““...”...”

Why is narrative so powerful?

Page 31: Telling the Public Health Story How to Affect Policy, Engage Elected Officials, and Inspire Citizens

soap and shoe in a question

16 out of 21

““ ?? ””

Why is narrative so powerful?

Page 32: Telling the Public Health Story How to Affect Policy, Engage Elected Officials, and Inspire Citizens

++ 1 out of 21

16 out of 21““ ?? ””

8 out of 21

““...”...”

Why is narrative so powerful?

Page 33: Telling the Public Health Story How to Affect Policy, Engage Elected Officials, and Inspire Citizens

“The Impact of Learning About the Identifiable Victim Effect on Sympathy” University of Pennsylvania/Carnegie Mellon, 2004

Deborah Small, Paul Slovic, et al.

$1.14 $2.38

Why is narrative so powerful?

GENEROSITY

Page 34: Telling the Public Health Story How to Affect Policy, Engage Elected Officials, and Inspire Citizens

“It’s going to be okay, Jennifer.”

What makes a good story?

Page 35: Telling the Public Health Story How to Affect Policy, Engage Elected Officials, and Inspire Citizens

GOAL

RESOLUTION

What makes a good story?

INCITING INCIDENT

PROTAGONIST

BARRIER

BARRIER

BARRIER

ACT I ACT II ACT III

Page 36: Telling the Public Health Story How to Affect Policy, Engage Elected Officials, and Inspire Citizens

JOURNALISTIC STORYTELLING

NARRATIVE STORYTELLING

Story Structure: Journalistic vs. Narrative

Page 37: Telling the Public Health Story How to Affect Policy, Engage Elected Officials, and Inspire Citizens

Story Structure: Journalistic vs. Narrative

Page 38: Telling the Public Health Story How to Affect Policy, Engage Elected Officials, and Inspire Citizens

Story Structure: Journalistic vs. Narrative

Page 39: Telling the Public Health Story How to Affect Policy, Engage Elected Officials, and Inspire Citizens

Story Structure: Journalistic vs. Narrative

Page 40: Telling the Public Health Story How to Affect Policy, Engage Elected Officials, and Inspire Citizens

• Child psychologist shot by former patient.

• Starts working with child who sees dead people.

• Psychologist turns out to be dead all along.

Story Highlights

Story Structure: Journalistic vs. Narrative

THE SIXTH SENSETHE SIXTH SENSEWITH BRUCE WILLISWITH BRUCE WILLIS

Page 41: Telling the Public Health Story How to Affect Policy, Engage Elected Officials, and Inspire Citizens

While an occasional disinclination to exercise is exhibited by all age

cohorts, the likelihood of positive health outcomes makes even mildly strenuous physical activity all the

more imperative.

What if a public health official had written Nike’s slogan?

Page 42: Telling the Public Health Story How to Affect Policy, Engage Elected Officials, and Inspire Citizens

What kinds of stories should you tell?

Identify your organization’s “core stories” and make sure every staff and board member knows them by

heart.

Page 43: Telling the Public Health Story How to Affect Policy, Engage Elected Officials, and Inspire Citizens

The “How We Met” Story

The “Why I Never Eat Sushi” Story

The “Why I Prefer Dogs over Cats” Story

The “My Annoying Teenager” Story

The “I Should Be on American Idol” Story

The “Why I Do What I Do” Story

IDENTITY

What kinds of stories should you tell?

Page 44: Telling the Public Health Story How to Affect Policy, Engage Elected Officials, and Inspire Citizens

The “Nature of our Challenge” Story

ORGORG

ORGANIZATIONAL IDENTITY AND CULTURE

What kinds of stories should you tell?

Page 45: Telling the Public Health Story How to Affect Policy, Engage Elected Officials, and Inspire Citizens

The “Nature of our Challenge” Story

The “How We Started” Story

ORGANIZATIONAL IDENTITY AND CULTURE

ORGORG

What kinds of stories should you tell?

Page 46: Telling the Public Health Story How to Affect Policy, Engage Elected Officials, and Inspire Citizens

The “Nature of our Challenge” Story

The “How We Started” Story

The “Emblematic Success” Stories

ORGANIZATIONAL IDENTITY AND CULTURE

ORGORG

What kinds of stories should you tell?

Page 47: Telling the Public Health Story How to Affect Policy, Engage Elected Officials, and Inspire Citizens

The “Nature of our Challenge” Story

The “How We Started” Story

The “Emblematic Success” Stories

The “Performance” Stories

ORGANIZATIONAL IDENTITY AND CULTURE

ORGORG

What kinds of stories should you tell?

Page 48: Telling the Public Health Story How to Affect Policy, Engage Elected Officials, and Inspire Citizens

The “Nature of our Challenge” Story

The “How We Started” Story

The “Emblematic Success” Stories

The “Performance” Stories

ORGANIZATIONAL IDENTITY AND CULTURE

The “Where We Are Going” Story

The “Striving-to-Improve” Story

ORGORG

What kinds of stories should you tell?

Page 49: Telling the Public Health Story How to Affect Policy, Engage Elected Officials, and Inspire Citizens

BGSU & NALBOH

Page 50: Telling the Public Health Story How to Affect Policy, Engage Elected Officials, and Inspire Citizens

Dr. David OldsDr. David Olds

Page 51: Telling the Public Health Story How to Affect Policy, Engage Elected Officials, and Inspire Citizens
Page 52: Telling the Public Health Story How to Affect Policy, Engage Elected Officials, and Inspire Citizens

Dr. David Olds

Page 53: Telling the Public Health Story How to Affect Policy, Engage Elected Officials, and Inspire Citizens
Page 54: Telling the Public Health Story How to Affect Policy, Engage Elected Officials, and Inspire Citizens

Baltimore (1970)

Page 55: Telling the Public Health Story How to Affect Policy, Engage Elected Officials, and Inspire Citizens

Baltimore (1970)

“Suddenly I was talking from my heart, and not just from the mind.”

Page 56: Telling the Public Health Story How to Affect Policy, Engage Elected Officials, and Inspire Citizens

The EndThe EndDefinitely NotDefinitely Not

Page 57: Telling the Public Health Story How to Affect Policy, Engage Elected Officials, and Inspire Citizens

Questions & Comments