telling stories session2
DESCRIPTION
Telling stories wins as a marketing strategy. This slide deck was the background for part two in a two session story-telling bootcamp.TRANSCRIPT
Welcome Back
STOP!
The Traffic Light Task
It’s not your story
Give it up and turn it loose
You’re Not in Control
You’re Not In Control
You’re Not In Control
Loud and Clear
Be clear
IPowerPoint
The Rule of Three
I III V
The ‘Six Words per Slide’ Rule
The subject of the Essay is not the so-called Liberty of the Will, so unfortunately opposed to the misnamed doctrine of Philosophical Necessity; but Civil or Social Liberty: the nature and limits of the power which can be legitimately exercised by society over the individual. A question seldom stated, and hardly ever discussed, in general terms, but which profoundly influences the practical controversies of the age by its latent presence and is likely soon to make itself recognized as the vital question of the future. It is so far from being new, that, in a certain sense, it has divided mankind, almost from the remotest ages, but in the stage of progress into which the more civilized portions of the species have now entered, it presents itself under new conditions, and requires a different and more fundamental treatment
The Fifty Percent Rule
fmin=A/2
The average age of your audience is 30
The average age of your audience is 40
The average age of your audience is 50
Pictures, pictures, pictures
• Google image search• Creative commons• Flickr• iStockphoto.com• photobucket
Information is beautiful
Sales
1st Qtr2nd Qtr3rd Qtr4th Qtr
Information is beautiful
Information is beautiful
Information is beautiful
Summary
• Stories are vital• Stories spread ideas• Stop doing things that don’t support the story• Start doing things to influence the story• It’s not your story• Yes, I know this is more than 6 words
