telling a social story
DESCRIPTION
How to use photography in social mediaTRANSCRIPT
![Page 1: Telling a social story](https://reader034.vdocuments.mx/reader034/viewer/2022051209/5483459e5906b594158b4688/html5/thumbnails/1.jpg)
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Telling a social story
Rich Dyson
![Page 2: Telling a social story](https://reader034.vdocuments.mx/reader034/viewer/2022051209/5483459e5906b594158b4688/html5/thumbnails/2.jpg)
+A picture paints a thousand words
Your audience will engage twice as much with a photo
Posts on Facebook attract 104% more comments than text
Facebook likes increase by 53% with a photo
Instagram has 58 times more engagement per follower than Facebook
Adding a photo on Twitter leads to 35% increase in Retweets
People spend more time on Pinterest or Tumblr than Twitter, LinkedIn, MySpace and Google+ combined
![Page 3: Telling a social story](https://reader034.vdocuments.mx/reader034/viewer/2022051209/5483459e5906b594158b4688/html5/thumbnails/3.jpg)
+Or to put it another way
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+There’s no such thing as a bad camera
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+Match the photo to the camera
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+What makes an interesting photo?
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+Rule of Thirds
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+Leading Lines
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+Framing
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+Hidden Details
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+Foreground Interest
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+Focus on eyes
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+A picture paints a thousand words
Tell a story. beginning, middle and end
It can be in one photo or a series
One hour to use the techniques
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+Publishing to Social Media
Use Multiple Images
Add some text
Hashtag
Tag People
Add locations
![Page 15: Telling a social story](https://reader034.vdocuments.mx/reader034/viewer/2022051209/5483459e5906b594158b4688/html5/thumbnails/15.jpg)
+Publishing to Social Media
Use Multiple Images
Add some text
Hashtag
Tag People
Add locations
![Page 16: Telling a social story](https://reader034.vdocuments.mx/reader034/viewer/2022051209/5483459e5906b594158b4688/html5/thumbnails/16.jpg)
+Publishing to Social Media
Twitter – incorporate with #hashtag
Location links
Cross posting to blogs
Short Links
![Page 17: Telling a social story](https://reader034.vdocuments.mx/reader034/viewer/2022051209/5483459e5906b594158b4688/html5/thumbnails/17.jpg)
+Publishing to Social Media
Twitter – incorporate with #hashtag
Location links
Cross posting to blogs
Short Links
![Page 18: Telling a social story](https://reader034.vdocuments.mx/reader034/viewer/2022051209/5483459e5906b594158b4688/html5/thumbnails/18.jpg)
+Publishing to Social Media
Mix use of filters and non-filters
Hashtags (again)
Tagging
Location
Crosspost
![Page 19: Telling a social story](https://reader034.vdocuments.mx/reader034/viewer/2022051209/5483459e5906b594158b4688/html5/thumbnails/19.jpg)
+Publishing to Social Media
Mix use of filters and non-filters
Hashtags (again)
Tagging
Location
Crosspost
![Page 20: Telling a social story](https://reader034.vdocuments.mx/reader034/viewer/2022051209/5483459e5906b594158b4688/html5/thumbnails/20.jpg)
+A picture paints a thousand words
As a group decide which images to tell our story
Paint a thousand words (or more)