tell your brand story (visually) via social media by cylde
TRANSCRIPT
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Tell your brand story (visually) via SOCIAL
MEDIA.
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Matthew Clyde,Founder –
Ideas Collide Inc.@matthewclyde
@ideascollide
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MATTHEW CLYDe, founder Ideas Collide Marketing CommunicationsEst. 2005 Phoenix | PortlanD
Consumer’s average attention span is 6-8 seconds – 1 second less than a goldfish...
STORY TELLING VIA MEDIA (any media)
a COMPETITION for ATTENTION
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MATTHEW CLYDe, founder Ideas Collide Marketing CommunicationsEst. 2005 Phoenix | PortlanD
Consumer’s average attention span is 6-8 seconds – 1 second less than a goldfish...
BRAND STORYTELLING – VISUAL IMPACT
Brands will need to experiment with just about any form of digital,
VISUAL storytelling as the competition for attention
time only gets fiercer. —Ari Kepnes, Content Strategist
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BE PASSIONATE.INPSIRE action
BRAND STORYTELLING – VIA SOCIAL MEDIA
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BRAND STORYTELLING – VIA SOCIAL MEDIA
Visual Storytelling Rule make me care & then I WILL share
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INSPIRE PASSIONMAKE ME CARE & SHARE
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BRAND STORYTELLING VIA SOCIAL MEDIA
BE SIMPLE.
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SIMPLE IDEAS CAN STILL BE BIG IDEAS.
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BRAND STORYTELLING VIA SOCIAL MEDIA
BE AGILE & PROTOTYPE FAST. (YOU ARE ALWAYS IN STARTUP MINDSET/MODE)
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IT DOESN’T HAVE TO BE STUDIO PRODUCED TO MAKEYOUR STORY COME TO LIFE• Film studio in hand via
mobile devices• Visually present your
concept, storyboard, bring to life/market
• Constantly FEED your story visually
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BE EFFICIENT
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1 Story | 1 Presentation Can Become a Social Series of Content
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BRAND STORYTELLING VIA SOCIAL MEDIA