telfer executive mba alumni association presentation on linkedin
DESCRIPTION
This deck was presented by Karen on September 17th, 2013 to a group of Telfer Executive MBA Alumni. This ‘pop-up’ alumni educational event was on “Building Relationships and Networking with LinkedIn”. LinkedIn is an indispensable tool to building your career or elevating your business to new levels. As social media becomes the norm in day to day interactions, it also evolves the ways in which we conduct business, build client bases or find the next job opportunity. During this session we covered the ‘LinkedIn Basics’.TRANSCRIPT
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LinkedIn – By the Numbers
LinkedIn boasts more than 200 million users worldwide
7 million of those are Canadian – 20% of the population
Seniority: 24% are C-level, Owner/Partner, VP, Director 25% are Senior, 13% Manager, 35% Entry
* Statistics source: FixedSocial, May 2013, http://fixedsocial.com/linkedin-marketing-canada/
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Top Industries across Canada
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Telecommunications 32% of High Tech segment 31% of Ottawans members vs. 20% Canada-wide
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Majority of members from Ottawa on LinkedIn are from Large companies
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Pretty even split across job functions tracked in Ottawa
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Common Reasons to be on LinkedIn
Self Promotion, Networking and Education Networking Job hunting / having an online “calling card” Keeping in touch with past / current colleagues Belonging to a group – keep connected and keep
up to date
Using it for work Posting jobs Promoting an event Promoting a company / Service
Other reasons? Why are you on LinkedIn?
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What should I put on my profile?
Depends on your goals Can be minimal – Don’t worry about all the categories
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The possibilities are endless!
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Some Common Questions
Do I need one? How much should I put on? Who should I connect to? Or allow to
connect with me? What about Groups? What’s the difference between
‘Recommendations’ and ‘Endorsements’? How can I set my preferences for
notifications? Are there security issues I should be
aware of?
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Do I need one?
LinkedIn is an easy way to stay connected with current and past colleagues
You don’t have to worry about your software or hardware being out of date – connections are online
You want to keep in touch with groups and associations in which you belong
You want to stay up to date on your industry / network with other professionals
It’s up to you!
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How much should I put on?
You can have a lot or a little Many people simply have their basic
profiles with their current jobs If your industry is one in which networking
is key, you may want more info
It’s up to you!
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Who should I connect to? Groups?
It’s a business network – think of it as your Rolodex
You don’t need to connect with everyone who asks If you ignore an invitation, they will not be sent
an email letting them know Groups are a great way to stay connected
with professionals in your area or an association in which you belong. Some people connect to a lot. Some to a little.
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Keeping Connections / Groups Hidden
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Recommendations or Endorsements?
What’s the difference?
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Recommendations or Endorsements?
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How to set preferences for emails & notifications
Set preferences for notifications & visibility Emails Groups Connections
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Are there Security concerns to note?
Security Notes Change password Limit links to other apps
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Are there Security concerns to note?
Security Notes Change password Limit links to other apps
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Any link into your LinkedIn account could be a weakness – keep the apps that are linked to your account at a minimum and from trusted sources
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Telfer Executive MBA Alumni Association LinkedIn Group
This is a locked group It is only open to Alumni from the Telfer
EMBA program, candidates in the program, past / current professors, executives affiliated with the program (i.e. Executives in Residence) and administration
Currently there are 185 members
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Our Objectives
To encourage Alumni networking and engagement
To provide communication of interest to the Alumni
Some sample types of post include: Notifications of events Job postings Member posts and discussions (Alumni,
Faculty, etc.) EMBA and EMBAAA updates
We look forward to seeing you there!
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Our Objectives
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Next Alumni Pop-Up Event! Career Advancement Workshop
How to career roadmap, make clear career decisions, how to promote your personal brand – and more!
Speakers: Terry Kulka, Thanh Nguyen and John Fleischauer
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Other Resources
5 Questions Executives ask About LinkedIn LinkedIn Help Centre What is LinkedIn? (Video) LinkedIn Privacy Policy Updates - Sept. 12,
2013
We will follow-up with info on the LinkedIn Telfer EMBA Alumni Association Group
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Thank you!
Questions?