telemedia futures · telemedia futures. not ‘if’ but ‘how’ and when - and for what!...
TRANSCRIPT
! Futurist (Media & Communications)
! CEO The Futures Agency
! Author & Think-Tank Leader
www.mediafuturist.comtwitter.com/gleonhard
TeleMedia FuturesHow open technologies will shape the future of
business, media and communications
Gerd Leonhard @ USI 2010
Welcome to the New Normal!
Source: PaidContent.org
Mobile Devices
Computer
Connecting the Crowd and the Cloud
Source: Slideshare.net
Connectivity + Mobile + Social:
a Pivot Point similar to that of
the Printing Press...?
Youtube.com/user/ScholzundFriends
Only a question of time...
Cable TV vs OTT: get ready for a fight
Whatever I can get *aka the past
Exactly what, when, how,
where I want it
Phone users ~ Web Users
Interface (R)Evolution
Convergence is finally real.
Carriers, Operators, ISPs and Telecoms
Internet Giants, Search & Portals
Cable & Satellite
Copy & Own ! Access
Print ! Digital
Web ! TV
The Cloud ! Local Storage
Selling Copies ! Providing Access
Control ! Trust
Professionals ! Users
New business models ••• New roles
Consequences of
@gleonhard
A new social, interconnected, mobile OS
Yes: Telecom + Media + Advertising...
Mobile. Social. Content. Advertising 2.0
@gleonhard
ISPs & Mobile Operators: To do nothing is not really an option
Increasing disembodiment of Content
Most Content will be just a Click
Defining ‘Open Economy’
• New business models based on hyper-
collaboration (rather than competition)
• Total Transparency as a default setting
• Conversations not (just) monologs (aka Social)
• Passing control to the Users
• Open interfaces to / with business partners,
vendors, users , customers etc (API Culture)
• Use of technologies and business standards
that are supported by everyone
Increasing amount of Meta-Content and UGC
Data is the new Oil
Image licensed from sevensheaven.nl
@gleonhard
Content
Telecom Advertis
ing
Social Media
Forget most of what you know about Advertising
30% + of all Advertising will be digital / interactive / mobile / social within 2-3 years *depending on territory
One of the Futures of Mobile Advertising
@gleonhard
Think ‘cars’ not faster horses
The Cloud Mobile
Social Location
Open Platforms
API Culture
Data is the new Oil
Media 2.0: sell i.e. provide Access, bundle Content - and up-sell from there!
“Social Media” & UGCLegacy Media
Your Opportunity
is here
Your Opportunity
is here
Your Opportunity
is here
@gleonhard
TeleMedia Futures
Not ‘if’ but ‘how’ and when - and for what!
Flat-rated & bundled content will dominate
Mobile Operators & ISPs hold the Keys to the Future of
Content Distribution, Marketing, Selection,
Aggregation
Media as a Service (MaaS)@gleonhard
Music Bundles: the lowest hanging fruit, especially in lesser-developed countries
0
2.5
5
7.5
10
Calls SMS Data Content Services Experiences
Focus on ControlOpportunities for Growth
Operator Paradigm Challenges
@gleonhard
Telcos will move up the food-chain...
Social Networking
Bundled Content Services
Communication 2.0
Money 2.0
eLearning
Lubricate the new, mobile, social
Digital Economy
Disrupt
Lubricate
Take New Roles
Hyper-Collaborate
Create Web Mobile-Native Models
@gleonhard
twitter.com/gleonhardFacebook: gleonhardmore presentations at
www.mediafuturist.com
Thanks for your time