telekinesis presentation
DESCRIPTION
TRANSCRIPT
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Introducing
Remote Control Shopping
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1925 First TV
Transmission
1941 First
Commercial
1970s Phone In
1980s Infomercials
1996 WebTV
1998 Digital TV
2001 Delivery Agent
2007 Samsung Smart
TV
1991 World Wide
Web
1995 Amazon &
eBay
1998 PayPal
2004 Facebook
2005 YouTube
The Coming Age of Smart TV Commerce
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A marketer’s dream:
“Let TV viewers buy my brand!” For decades, brands fantasized to allow viewers to act on the impulse to buy items they see while watching TV.
Buy on Impulse – Made Easy
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Sell on the spot. TV-Commerce:
The Next Frontier!
We know how to get Smart TVs to allow for a more gratifying purchase
experience. And to transform any TV viewer into a customer.
Our technology allows for any brand to improve the current viewer experience and to allow consumers to buy on the
spot while viewing TV content.
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Founders
Dan Marculescu Innovation
Vlad Bomboe Technology
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Clairvoyant
Phil Macartney Commercial
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Advisory Board
David Charlesworth Advisory Board
Merlin Inkley Advisory Board
TBC
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Rotenberg TV-Commerce
The first TV-Commerce application
developed entirely with Telekinesis. It was launched successfully on the
Romanian market.
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Why would brands invest in Smart TV technology? At least half of TV viewers would buy products straight on TV if they would have the
possibility (PayPal research paper, 2012)
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The future past. How big is the opportunity of this market?
We are estimating the opportunity through our competition & the past success stories.
Delivery Agent Got >$140M in total investment
by 2014. Building custom TV Commerce apps on Samsung
SmartHub.
mCommerce It started rising as soon as the
smart technologies met social by design, analytics and mobile
wallets.
Branded Entertainment Traditional TV advertising gets to be
skipped. Branded TV stories will replace this.
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We have received great traction on the Romanian market Telekinesis currently gets to be validated through collaborations with global innovators
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Telekinesis enables any business to leverage the commercial potential
of future TV. Brands, TV Broadcasters, Media Agencies, Marketing & Advertising Agencies, Cable Providers, TV Program Producers
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Step 1 Channel & Timing Aware
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Step 2 Sofa Centric
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Step 3 Content Aware
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Our Solution
TV Content Sync Manager ・ Product Placement ・ Synergy Merchandise ・ Advertising with TV Channel Dashboard
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Social Design To boost sales and improve the customer experience.
Our Solution
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Social Analytics See who is buying in real-time.
Our Solution
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TV Wallet Multiple payment and multiple shipping options in the box.
Our Solution
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360⁰ Security Level Your customers' transactional and personal data in safety hands.
Our Solution
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Semantic Search Engine Let your TV viewers get to your products faster.
Our Solution
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Flexible Authentication Engine Pick and mix what kind of details your customers need when registering.
Our Solution
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Notification Services Allow your TV viewers to know when they see a product they can buy.
Our Solution
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Sofa-Centric App Suite Connect you TV Commerce app to your customers smartphones and tablets.
Our Solution
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The Journey to Sofa-Centric Shopping