teleinformatica doo sarajevo january 2010. uvod how to use new communication technologies to improve...

Teleinformatica doo Sarajevo

JANUARY 2010

UVOD

How to use new communication technologies to improve the trend USING mobile services

TI-CADSTI-CADSContent Acquisition and Distribution SystemContent Acquisition and Distribution System

Wireless Sarajevo Mesh NetworkWireless Sarajevo Mesh NetworkMultiradio wireless accessMultiradio wireless access


bull The role of the centers is to support Conten Acquisition production and Distribution for TV radio and new media platforms

bull Teleinformatica has developed TI-CADS a combination of Contact Centers and Media Servers for streaming and VoD

bull TI CADS supports IPTV iTV VoIP SMS E-mail Web WAP USSD and Fax communication

bull They have been developed to support very high traffic volumes with hundreds of operators posts powerfull IVR (including Text to Speech and Speech to Text) and storage capacities

bull Every contact type is registered to the Data Base and tied with all previous records of the customer

TI-CADSTI-CADSThe IPTV OpportunityThe IPTV Opportunity

bull The cost to deliver video streams to the home has fallen dramatically with new technology

bull Advanced Video Codeces reduce transmission storage and server cost by 2X over MPEG-2 and make high-definition streaming practical

bull Open standards have accelerated innovation and will ensure a competitive environment

bull IPTV will drive revenue and subscriber retention addingsignificant value beyond basic Internet broadband


TI-CADSTI-CADSIPTV Key IngredientsIPTV Key Ingredients

bull Virtual Private Streaming enables to serve each subscriber a customized video stream


bull Open standards accelerate innovation and will ensure a competitive environment

bull IPTV will drive revenue and subscriber retention adding significant value beyond basic Internet broadband service

TI-CADSTI-CADSThe Basic Configuration of TI-CARDS CentarThe Basic Configuration of TI-CARDS Centar

Operation Applicatio

n

Web project with business logic

Call Centar

IVR

VoIP gateway

TI-CADSTI-CADSTipical ApplicationsTipical Applications

bull SMS Voting

bull Music dedication programme - AudioMusic on Demand (MoD) ndash either streaming or pusheddownload to play

bull IPTV gaming

bull IPTV Picture management

bull IPTV directory service (local yellow pages)

bull One feature is the acquisition of amateur music or video clips trough e-mail or web cannels

bull Coopertion with professional producers companies is of high importance for high quality content production

TI-CADSTI-CADSThe IPTV Production and DistributionThe IPTV Production and Distribution

bull IPTV is most suitable form of TV for interactive content production and distribution

bull Appart to existing servers used in the contact center the IPTV VHO is integrated to provide IPTV production and distribution

bull It enables among others contact to all Internet users for content acquisition and distribution Most attractive is Video on Demand service

TI-CADSTI-CADSGeneral IPTV structureGeneral IPTV structure

CADS in a Role of VHO

TI-CADSTI-CADSTI-CADS VHO partTI-CADS VHO part

TI-CADSTI-CADSCADS in a Role of VHOCADS in a Role of VHO

bull Video Hub Office (VHO) - the video distribution points within a demographic market area (DMA) National content is received from each SHE Local content is acquired and encoded VOD servers and other application servers typically located in the VHOs Insertion of local advertising is also performed in the VHO TI-CADS is complete VHO

bull IPTV services are provided from the VHO via the aggregationaccess network

bull Video Serving Office (VSO) - containshosts all access systems used to connect the TI-100 softswitches (a VSO assumed to be a Central Office) to the subscribers In addition the VSO contains aggregation equipment to enable efficient and reliable interconnection to the VHO

Two Level IPTV hierarchy - CADS in a Role of VHO

TI-CADSTI-CADSMulticast vs UnicastMulticast vs Unicast ComparisonComparison

Multicast Unicast

bull Bandwidth is proportional to thenumber of channels

bull Private streams adds to the required standard bandwidth

bull Hundreds of Video Channels (limited by available bandwidth)

bull Bandwidth is proportional to the number of receivers

bull Private streams take required standard bandwidth

bull Unlimited Content(only limited by size of storage vault)

TI-CADSTI-CADSVODVOD

bull IPTV Video on Demand (VOD) - The Video on Demand service enables TV viewers to select TV videos from a central repository for viewing on a television at their desired time VOD systems are either ldquostreaming VODrdquo or push VODrdquo

bull Streaming VOD is VOD in which rendering on the display deviceviewing can (simultaneously) start as (or at least overlaps with) the video distribution over the network

bull Push VOD is VOD in which the program is brought in its entirety to a set-top box before viewing starts (it can either be invoked by the viewer or by the operator without an explicit viewer request) The operator based option is more likely in the beginning

TI-CADSTI-CADSBusiness CaseBusiness Case

bull Subscriber on DSL CO line calls short VOD number or sends ans SMS requiring particular video content

bull Operator responds and starts AAA procedure

bull Unicast streaming started

bull Help and other support if needed

TI-CADSTI-CADSExamples of Examples of VoD VoD work Support Centers ndash how it will workwork Support Centers ndash how it will work

bull PPV (Pay Per View) - an offering of pay-television broadcasts to customers in a manner that they can buy a particular program event separately from any package or subscription

bull The program event is shown at the same time to everyone ordering it

bull PPV Purchase can be done via

bull A phone call to contact an automatic response unit (ARU) utilizing automatic number identification (ANI)

bull A phone call to customer service representative (CSR)

bull filling and sending a form in an Internet web site

bull filling and sending a form on an interactive TV eg on an electronic program guide using the remote control

TI-CADSTI-CADSThe ConclusionsThe Conclusions

bull TI-CADS centers are universaly applicable to support differen TV business platforms

bull They have plenty of tools to support the other business schemes like TV screen menu driven VoD as an suplement

bull TI-CADS enables new inovative services as a kind of service development and application platform

bull It is based on open standards so that newly developed equipment of different vendors can be integrated

bull It gives a helping hand to creative TV people to be ahead competition

TI-CADSTI-CADSSet Top Box TI-STB 100Set Top Box TI-STB 100

bull Core Global Functionality1048577 Simple OperationInterface1048577 Audio and Video-On-Demand (including high definition)1048577 LinearBroadcast Audio and Video Programming1048577 Internet on TV (including support required for games)1048577 Internet TV1048577 High Speed Internet Access1048577 GSN ICN Auxiliary Interface1048577 IP Telephony

bull WSMN is metropolitan level network fully managed with Network Management System It can support real time applications like IPTV It is the heart of Teleinformaticas eGov and Outsourcing services offer The WSMN can be applicable and used in major areas such as

Wireless Sarajevo Mesh NetworkWireless Sarajevo Mesh Network IntroductionIntroduction

Vertical Markets Value Proposition

∙ Industrial Automation ∙ General Public Customers ∙ Backhaulpub net infrastructure ∙ Government - Dept of Defense Dept of Energy - Municipalities - Public Works Utilities - Condition Monitoring - First Responder Communications ∙ Building Facilities Management ∙ Security amp Public Safety

- Lower TCO (fixed cost vs variable cost)- Resilient (self organizing self healing)- Compatibility with legacy systems (SCADA)- Extensible information network (sensing tracking operations computing)

Applications

∙ Asset Tracking∙ Security∙ Telemetry (Asset and Patient)∙ Mobile Computing


InternetGateway

InternetInternetGateway

Internet

Mesh Portal

Availability

Router functions

36dBmEIRP

-74dBm

80211n 24 GHz-10dB-20dB

-80dB Unobstructed

80211n 57 GHz

-20dB-40dB

-86dB Unobstructed

-110dBm

Wireless Sarajevo Mesh NetworkWireless Sarajevo Mesh Network 5 Ghz networks vs 24 Ghz networks5 Ghz networks vs 24 Ghz networks

Wireless Sarajevo Mesh NetworkWireless Sarajevo Mesh Network ApplicationsApplications

bull DepartmentReports GUI e-mail

bull Fire protection systemVideo surveillance i TelemedicaTruck GIS informationsTraffic surveillance BIO alert sensors

bull WaterWater surveillance (SCADA)Video Security TelemetrijaGIS informations

Mesh Design

Delay

Multi-Radio

95 coverage

24x7 Help Desk

Voice data and video

Open network


Wireless Sarajevo Mesh NetworkWireless Sarajevo Mesh Network Structured Wireless MeshStructured Wireless Mesh

User CoverageTermination Point



Equipment Equipment DefinitionsDefinitions

bull Wireless Access point (WAP) In computer networking a wireless access point (WAP) is a device that allows wireless communication devices to connect to a wireless network using Wi-Fi Bluetooth or related standards The WAP usually connects to a wired network and can relay data between the wireless devices (such as computers or printers) and wired devices on the network

bull CPE (Customer Premises Equipment) All communications equipment located on the customers premises owned leased or rented by the customer connected to a public or private network through a network interface of some sort and on the customer side of the demarcation point (demarc) CPE primarily refers to voice equipment including telephone sets key equipment PBXs ACDs and peripheral equipment such as answering machines The term data terminal equipment (DTE) generally applies to data terminals hubs switches routers and multiplexers all of which also are considered CPE in the broader context Inside wire and cable systems are not considered CPE Equipment owned and operated by a telephone company or third party is not considered CPE with examples being public pay stations and protectors

bull IVR Interactive Voice Response (IVR) product interactive technology that allows a computer to detect voice and keypad inputs IVR technology is used extensively in telecommunications but is also being introduced into automobile systems for hands-free operation Current deployment in automobiles revolves around satellite navigation audio and mobile phone systems In telecommunications IVR allows customers to access a companyrsquos database via a telephone touchtone keypad or by speech recognition after which they can service their own enquiries by following the instructions IVR systems can respond with pre-recorded or dynamically generated audio to further direct users on how to proceed IVR systems can be used to control almost any function where the interface can be broken down into a series of simple menu choices In telecommunications applications such as customer support lines IVR systems generally scale well to handle large call volumesbull IPTV Internet Protocol television (IPTV) is a system through which digital television service is delivered using the architecture and networking methods of the Internet Protocol Suite over a packet-switched network infrastructure eg the Internet and broadband Internet access networks instead of being delivered through traditional radio frequency broadcast satellite signal and cable television (CATV) formats See Internet televisionIPTV services may be classified into three main groups live television time-shifted programming and content (or video) on demand It is distinguished from general Internet-based or web-based multimedia services by its on-going standardization process (eg ETSI) and preferential deployment scenarios in subscriber-based telecommunications networks with high-speed access channels into end-user premises via set-top boxes or other customer-premises equipment

bull STB A set-top box (STB) or set-top unit (STU) is a device that connects to a television and an external source of signal turning the signal into content which is then displayed on the television screen

Teleinformatica doo Teleinformatica doo SarajevoSarajevo

T H A N K ST H A N K S

Teleinformatica doo Sarajevo JANUARY 2010

Slide 2

Slide 3

Slide 4

Slide 5

Slide 6

Slide 7

Slide 8

Slide 9

Slide 10

Slide 11

Slide 12

Slide 13

Slide 14

Slide 15

Slide 16

Slide 17

Slide 18

Slide 19

Slide 20

Slide 21

Slide 22

Slide 23

Slide 24

Slide 25

Slide 26

UVOD

How to use new communication technologies to improve the trend USING mobile services


Wireless Sarajevo Mesh NetworkWireless Sarajevo Mesh NetworkMultiradio wireless accessMultiradio wireless access




















n


Call Centar

IVR

VoIP gateway


bull SMS Voting


bull IPTV gaming


















Multicast Unicast





































Applications



InternetGateway


Internet

Mesh Portal

Availability

Router functions

36dBmEIRP

-74dBm

80211n 24 GHz-10dB-20dB

-80dB Unobstructed

80211n 57 GHz

-20dB-40dB

-86dB Unobstructed

-110dBm






Mesh Design

Delay

Multi-Radio

95 coverage

24x7 Help Desk


Open network














Slide 2

Slide 3

Slide 4

Slide 5

Slide 6

Slide 7

Slide 8

Slide 9

Slide 10

Slide 11

Slide 12

Slide 13

Slide 14

Slide 15

Slide 16

Slide 17

Slide 18

Slide 19

Slide 20

Slide 21

Slide 22

Slide 23

Slide 24

Slide 25

Slide 26




















n


Call Centar

IVR

VoIP gateway


bull SMS Voting


bull IPTV gaming


















Multicast Unicast





































Applications



InternetGateway


Internet

Mesh Portal

Availability

Router functions

36dBmEIRP

-74dBm

80211n 24 GHz-10dB-20dB

-80dB Unobstructed

80211n 57 GHz

-20dB-40dB

-86dB Unobstructed

-110dBm






Mesh Design

Delay

Multi-Radio

95 coverage

24x7 Help Desk


Open network














Slide 2

Slide 3

Slide 4

Slide 5

Slide 6

Slide 7

Slide 8

Slide 9

Slide 10

Slide 11

Slide 12

Slide 13

Slide 14

Slide 15

Slide 16

Slide 17

Slide 18

Slide 19

Slide 20

Slide 21

Slide 22

Slide 23

Slide 24

Slide 25

Slide 26


bull SMS Voting


bull IPTV gaming


















Multicast Unicast





































Applications



InternetGateway


Internet

Mesh Portal

Availability

Router functions

36dBmEIRP

-74dBm

80211n 24 GHz-10dB-20dB

-80dB Unobstructed

80211n 57 GHz

-20dB-40dB

-86dB Unobstructed

-110dBm






Mesh Design

Delay

Multi-Radio

95 coverage

24x7 Help Desk


Open network














Slide 2

Slide 3

Slide 4

Slide 5

Slide 6

Slide 7

Slide 8

Slide 9

Slide 10

Slide 11

Slide 12

Slide 13

Slide 14

Slide 15

Slide 16

Slide 17

Slide 18

Slide 19

Slide 20

Slide 21

Slide 22

Slide 23

Slide 24

Slide 25

Slide 26














Multicast Unicast





































Applications



InternetGateway


Internet

Mesh Portal

Availability

Router functions

36dBmEIRP

-74dBm

80211n 24 GHz-10dB-20dB

-80dB Unobstructed

80211n 57 GHz

-20dB-40dB

-86dB Unobstructed

-110dBm






Mesh Design

Delay

Multi-Radio

95 coverage

24x7 Help Desk


Open network














Slide 2

Slide 3

Slide 4

Slide 5

Slide 6

Slide 7

Slide 8

Slide 9

Slide 10

Slide 11

Slide 12

Slide 13

Slide 14

Slide 15

Slide 16

Slide 17

Slide 18

Slide 19

Slide 20

Slide 21

Slide 22

Slide 23

Slide 24

Slide 25

Slide 26































Applications



InternetGateway


Internet

Mesh Portal

Availability

Router functions

36dBmEIRP

-74dBm

80211n 24 GHz-10dB-20dB

-80dB Unobstructed

80211n 57 GHz

-20dB-40dB

-86dB Unobstructed

-110dBm






Mesh Design

Delay

Multi-Radio

95 coverage

24x7 Help Desk


Open network














Slide 2

Slide 3

Slide 4

Slide 5

Slide 6

Slide 7

Slide 8

Slide 9

Slide 10

Slide 11

Slide 12

Slide 13

Slide 14

Slide 15

Slide 16

Slide 17

Slide 18

Slide 19

Slide 20

Slide 21

Slide 22

Slide 23

Slide 24

Slide 25

Slide 26


InternetGateway


Internet

Mesh Portal

Availability

Router functions

36dBmEIRP

-74dBm

80211n 24 GHz-10dB-20dB

-80dB Unobstructed

80211n 57 GHz

-20dB-40dB

-86dB Unobstructed

-110dBm






Mesh Design

Delay

Multi-Radio

95 coverage

24x7 Help Desk


Open network














Slide 2

Slide 3

Slide 4

Slide 5

Slide 6

Slide 7

Slide 8

Slide 9

Slide 10

Slide 11

Slide 12

Slide 13

Slide 14

Slide 15

Slide 16

Slide 17

Slide 18

Slide 19

Slide 20

Slide 21

Slide 22

Slide 23

Slide 24

Slide 25

Slide 26

36dBmEIRP

-74dBm

80211n 24 GHz-10dB-20dB

-80dB Unobstructed

80211n 57 GHz

-20dB-40dB

-86dB Unobstructed

-110dBm






Mesh Design

Delay

Multi-Radio

95 coverage

24x7 Help Desk


Open network














Slide 2

Slide 3

Slide 4

Slide 5

Slide 6

Slide 7

Slide 8

Slide 9

Slide 10

Slide 11

Slide 12

Slide 13

Slide 14

Slide 15

Slide 16

Slide 17

Slide 18

Slide 19

Slide 20

Slide 21

Slide 22

Slide 23

Slide 24

Slide 25

Slide 26





Mesh Design

Delay

Multi-Radio

95 coverage

24x7 Help Desk


Open network














Slide 2

Slide 3

Slide 4

Slide 5

Slide 6

Slide 7

Slide 8

Slide 9

Slide 10

Slide 11

Slide 12

Slide 13

Slide 14

Slide 15

Slide 16

Slide 17

Slide 18

Slide 19

Slide 20

Slide 21

Slide 22

Slide 23

Slide 24

Slide 25

Slide 26













Slide 2

Slide 3

Slide 4

Slide 5

Slide 6

Slide 7

Slide 8

Slide 9

Slide 10

Slide 11

Slide 12

Slide 13

Slide 14

Slide 15

Slide 16

Slide 17

Slide 18

Slide 19

Slide 20

Slide 21

Slide 22

Slide 23

Slide 24

Slide 25

Slide 26

teleinformatica doo sarajevo january 2010. uvod how to use new communication technologies to improve...

Documents

ti cads

distribution iptv

iptv production

iptv vho

iptv opportunity

video distribution points

competitive environment

ticadscontent acquisition