telecoms academy telecoms training 2012

www.telecomsacademy.com

Your guide to the best business and technology programmes for the telecoms industry

TELECOMSTRAINING 2012

DEVELOPING DYNAMIC PEOPLE THROUGH EFFECTIVE TRAINING

Faculty of Telecoms Business

• Advanced Telecoms ManagementSeries

• Commercial Aspects of Telecoms• Leadership Programmes• Telecoms Business Skills

Faculty of Technology andEngineering

• School of LTE and AdvancedCommunications

• Telecoms Foundation Programmes• Technologies Explained• In-Depth Engineering Training

Distance Learning

• Certificate and DiplomaProgrammes

• Covering all aspects of Mobile,Fixed and Converged telecoms

Extensive Training Portfolio

Effective, detailed, well delivered!Absolutely the most specific, hardhitting and ‘to the point’ telecomstraining I have received.TO, ERICSSON

Part of

Booking line: +44 (0)20 7017 5514 Email: [email protected] Web: www.telecomsacademy.com

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Established over 10 years ago Telecoms Academy has beendelivering industry leading telecoms technology andbusiness programmes to operators, vendors, serviceproviders and regulations across the world. We’re reliedupon to build key knowledge, confidence and competenciesin staff from across all functions within the telecomsecosystem.

Part of Informa Telecoms & MediaInforma Telecoms & Media delivers strategic insight,key market data and forecasts. We’ve been helping

our clients make better business decisions for more than 25 years.Our aim is to be accessible, responsive and connected both tomarkets we serve and our clients’ business goals.

With a global team of 65 analysts in nine research offices aroundthe world, Informa Telecoms & Media offer pragmatic advice to theleading global operators and builders of communicationsinfrastructure. These analysts are informed, objective and ready to apply practical ‘real world’ experience to your businesschallenges and opportunities.

As part of Informa Telecoms & Media the Telecoms Academy hasaccess to this up-to-date telecoms market research and analysisavailable from Informa Telecoms & Media. We incorporate thisinformation into our training programmes where relevant to ensurethat technology and market developments are put in the context ofwider industry trends. This information you will not get from othertraining providers.

PACE Enabled TrainingOur programmes are PACE Enabled – a training method thatoptimises both training value and student engagement. It delivershighly efficient competency development that is focused squarelyon practical application in the work place. It is simple in conceptand comprises four key elements:

• Preparation – Pre-course preparation in order to “hit theground running”

• Application – maximise both training value and studentengagement

• Consolidation – Post-course continuing competencydevelopment and support

• Experience – An outstanding end-to-end training experience

Our Training PortfolioConstantly updated and refreshed, our portfolio of over 50 trainingprogrammes has been designed to meet the ongoing developmentneeds of those working in a variety of roles within the industry fromnew starters in a non-technical role to senior managers requiringmanagement training to engineers needing in-depth technicaltraining. Our portfolio is split into the following faculties:

Faculty of Telecoms Business – Business programmestailored specifically to the telecoms industry that deal with awide range of commercial, business and management issues.

Faculty of Technology & Engineering – Covering amultitude of technologies these programmes range fromfoundation courses and technology overviews for non-technical staff to in-depth training which is ideal for engineersand technical managers.

Distance Learning – Our Distance Learning programmesoffer an excellent opportunity to expand your knowledge,each allowing a good degree of specialisation.

In addition to our standard training courses were alsoexperienced in creating bespoke courses for clientcompanies.

The Telecoms Academy TrainersOur major strength is our dedicated team of highly experiencedtrainers, each of whom train across a wide range of programmes.Their versatility means they can deliver training at all levels and canmake complex technology issues accessible to non-technical staffas well as deliver in-depth engineering training. Our businesstrainers are specialists in their field, enabling them to address thekey issues affecting the telecoms industry today.

Why choose Telecoms Academy?

“Effective, detailed, well delivered! Absolutely the mostspecific, hard hitting and ‘to the point’ telecoms trainingI have received.” TO Ericsson

“I was really enlightened. I liked how different topics wereintroduced and then developed. I would stronglyrecommend that our HR team sponsor more studentson this course.” KM, Net*One

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All enquiries and In-house training: +44 (0)20 7017 4144 CONTENTS

Contents

In-House Training . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4

The Telecoms Virtual Campus . . . . . . . . . . . . . . . 5

Train with confidence with Universityaccredited programmes . . . . . . . . . . . . . . . . . . . . . 5

Distance Learning . . . . . . . . . . . . . . . . . . . . . . . . . 6Why study by Distance Learning?

Key benefits

Distance Learning Series . . . . . . . . . . . . . . . . . . . . . . . . . 6Foundation in Telecoms

Diploma in Modern Telecoms

Diploma LTE & Advanced Communications

Diploma in Telecoms Business

Alternative programme options

Integrated Foundation and Diploma Programmes

Diploma Bridging Course

Faculty of Telecoms Business . . . . . . . . . . . . 8

Advanced Telecoms Management Series . . . . . . . . . . . 8Telecoms Mini MBA

Effective Telecoms Strategies – Advanced Business Diploma

Customer Focus in Telecoms – Advanced Business Diploma

LTE Focus – Advanced Business Diploma

Commercial Aspects and Leadership in Telecoms . . . 10Regulation and the Impact of Technology and Economic Realities

Finance for Telecoms Professionals

Leadership in the Telecoms Environment

Teams that Drive Change – Creating Paradigm Shift in Telecoms

Developing Profitable Market Segments in Telecoms

Marketing in Telecoms . . . . . . . . . . . . . . . . . . . . . . . . . . 11Foundation in Marketing

Marketing Strategies in Telecoms

Telecoms Market Analysis & Evaluation

Pricing, Bundling & Charging Strategies for Telecoms

Customer Engagement in Telecoms

Beyond CRM: 360° Customer Experience Management in Telecoms

Customer Focus in Telecoms – Advanced Business Diploma

Faculty of Technology and Engineering . . . . . . . . . . . . . . . . . . . . . . . . . . 13

Telecoms Foundation . . . . . . . . . . . . . . . . . . . . . . . . . . . 13Introduction to Modern Telecoms

Mobile Networks Explained

IP in Modern Networks

Telecoms Foundation – Technology & Business

School of LTE & Advanced Communications . . . . . . . 14LTE Explained

LTE Technical Overview

LTE/SAE Evolved Packet Core

E-UTRAN: Architecture & Protocols

Informa Certified LTE Radio Planning Professional

Informa Certified LTE Radio Planning and Optimisation Professional

HSPA+: A Technical Overview

Enabling Secure Service Delivery on Advanced Networks

Backhaul for HSPA & LTE Networks

Informa Certified Backhaul Planning & Dimensioning for HSPA & LTE

NGN & Convergence Technologies

IMS for LTE

Informa Certified Advanced Core Network Planning Professional

WiMAX . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17WiMAX Explained

WiMAX Forum RF Network Engineer Certification Boot Camp

WiMAX Forum Core Network Engineer Certification Boot Camp

2G & 3G Mobile . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18Mobile Networks Explained

GSM Air Interface

GSM/GPRS Infrastructure & Operations

GSM, GPRS & EDGE Explained

UMTS Infrastructure & Operation

3G & 3.5G Explained

Applications, Content, Media and Service Control . . . 19Mobile Applications & Ecosystems

OSS/BSS

3G Radio Planning

W-CDMA Air Interface

Mobile Video & TV Technologies

Internet Television & IPTV

Near Field Communications (NFC)

SS7 & SIGTRAN in Modern Networks

IN & CAMEL (with Prepaid)

IP in Telecoms . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21IP in Modern Networks

Datacoms for the Telecoms Professional

IMS for LTE


Voice over Internet Protocol (VoIP) – Technology & Applications

Informa Certified Advanced Core Network Planning Professional

Multiprotocol Label Switching (MPLS)

The Telecoms Academy Training Team. . . . 23

Our Clients . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24


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The Informa Telecoms Academy has worked with countlesscompanies to deliver bespoke in-house training programmes.We’ll take time to understand your requirements, you’ll workwith a dedicated Account Manager and one of our specialisttraining team to ensure that we deliver your prefect trainingprogramme.

An in-house training programme from Informa Telecoms Academyensures you get a course that precisely matches your organisation’sneeds, presented by a first-rate training organisation, with access toall the latest industry information and news, and at a location andtime of your choice.

Choose one of our highly regarded existing courses outlined in thisbrochure, or work with one of our experienced training professionalsto produce a bespoke course designed specifically for your business.

Why choose in-house training fromthe Telecoms Academy?• Dedicated account managers – who’ll work with you

throughout the process and be your first point of contact

• Expert trainers – our team of highly experienced versatiletrainers have the knowledge and experience to deliver a highlyvaluable learning experience

• Fully customisable course content – work with us to developthe training course to match the exact needs of your businessand your staff. The modular course structure allows for fastcustomisation when required

• Unique industry research – where appropriate, our coursesinclude market analysis from Informa Telecoms & Media’s teamof industry leading researchers and analysts

• The most efficient way to train your staff – at the time andlocation of your choice to ensure minimal disruption to yourorganisation

• Flexible delivery options – with a range of instructor led,distance learning and virtual classroom formats available you canbuild a blended solution to maximise training effectiveness

• PACE Enabled Training – all our in-house training courses arePACE Enabled ensuring that each contains the followingelements Preparation; Application; Consolidation; and anoutstanding end-to-end training Experience

• Competency Development Journal (CDJ) – TheCompetency Development Journal can be used to ensure youconsolidate the learning and apply it directly to your ownorganisation and role. The CDJ is an on-line programme ofadditional learning, consolidation and reflection that lasts for 8weeks, covering the five major competency areas.

In-House Training

We train some of the biggestcompanies in the telecoms industry

See back page of this brochure for more of our past clients.

•Aepona•Airtel•Alcatel•Atos Origin•British Telecom•Cosmote•Dialog•Ericsson•Etisalat•Faroese Telecom•Fastlink•Globitel•Harris Stratex•Hewlett-Packard

• ING Bank• Intel• INWI•Jawwal•KPMG•Microsoft•Mobiltel•Mobily•Morgan Stanley•Motorola•MTN•Nokia Siemens

Networks•Nortel

•Optimus•Oracle•PalmOne•Saudi Telecom•Sony Ericsson•Sun Microsystems•TRA Bahrain•Turkcell•Ufone•Viva•Vodacom•Vodafone• Intracom ITS•Zain

Here’s what training managerswho’ve worked with us have hadto say:

“I certainly enjoyed the programme. I found that thewhole programme was extremely well thought-out andcarefully organised. The modules were very stimulatingand thought provoking. The trainers were veryknowledgeable, highly competent and experienced.They handled questions very well and successfullyengaged and involved all the participants. It was achallenging and amazing experience. I do recommendthis programme to everyone. Superb.” HS, SyriaTel

“The strong cooperation with Informa TelecomsAcademy and the quality delivered at Atos OriginUniversity telecoms Faculty is outstanding. The effect ofthis course resulted in real business opportunities.”HP, Atos Origin

“The programme was magnificent, the feedback fromour staff was positively overwhelming!” TA, Mobily

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All enquiries and In-house training: +44 (0)20 7017 4144 IN-HOUSE TRAINING

Enhance your career with a formallyrecognised University qualificationInforma Telecoms Academy have partnered with the University ofDerby who are in the process of accrediting our AdvancedTelecoms Management Series and Distance Learningprogrammes. Successful completion of any of these trainingprogrammes will earn you university credit points. Earn enoughcredit points and complete a work based project and you will beawarded a recognised university qualification.

Advanced Telecoms Management SeriesThe Advanced Telecoms Management Series, including the bestselling Telecoms Mini MBA is undergoing accreditation by theUniversity of Derby. Successfully complete any two AdvancedTelecoms Management Series programmes along with a workbased project, using the Competency Development Journal, andyou will be awarded a Post Graduate Certificate in AdvancedTelecoms Management. See page 8

The Telecoms Virtual Campus

In partnership with

Subject to approval in October 2011

OverviewThe Telecoms Virtual Campus is our on-line learning anddevelopment portal designed as a single point of reference fortraining within the Telecoms Industry. The Virtual Campus hasbeen developed to provide access to an outstanding library ofinformation and wide range of resources that help buildknowledge, competencies and confidence in support of yourstudies and give you unique insight into the industry. Visit:www.telecomsvirtualcampus.com.

Distance LearningQualify for a University Certificate from the University of Derby bysuccessfully completing a combination of Distance Learningprogrammes from Informa Telecoms Academy. Students have theoption of completing either a standard Integrated Programme(Foundation in Telecoms plus one Diploma Level programme) or anextended Diploma programme (comprising a Diploma levelprogramme plus three additional modules). See page 6

About University of Derby CorporateThe University of Derby Corporate (UDC) is the Business toBusiness division of the University of Derby. UDC are working witha wide variety of organisations to develop and deliver work basedlearning programmes and accredited qualifications that supportorganisational improvement in areas such as customer service,innovation, leadership and management. Combining academicrigour and commercial experience, the University of DerbyCorporate develop relevant and robust solutions that enablebusinesses to achieve progress through people. For full details ofthese schemes contact us on: +44 (0)20 7017 4144 or email:[email protected].

The Knowledge CentreWithin the Telecoms Virtual Campus, the Knowledge Centre offersaccess to key information collated and supplied by InformaTelecoms Academy, including the key and most relevant points ofanalysis, news and reports from Informa Telecoms & Media.Knowledge Centre resources include:

• Daily news from telecoms.com

• The latest research notes from Informa Telecoms & Media

• White Papers

• Webinars and videos from Telecoms Academy and InformaTelecoms & Media

Virtual ClassroomThe Virtual Classroom is our tool for delivering online training to ourstudents, providing you with a dynamic environment in whichtrainers and students can discuss and explore ideas, course workand exercises. Enter the virtual classroom to experience a widerange of enhanced interactive learning tools:

• Train together with an instructor online and in real time

• Each tutorial will include trainer presentations, groupdiscussions as well as question and answer sessions

• Have your questions answered instantly

• Network with other students – interacting and sharingexperiences and ideas

Contact us to discuss how we can deliver training to you via theVirtual Classroom.

Train with confidence with Universityaccredited programmes


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Why study by Distance Learning?The suite of comprehensive Distance Learning programmes offeredby the Informa Telecoms Academy provides the opportunity torapidly build your competencies over a range of differentcompetency areas, ensuring you gain maximum value – whetheryou are looking for a comprehensive overview, or one of theoptional specialist modules.

The flexible study options ensure you progress rapidly – with arange of interactive resources and study support available to keepyou engaged. You can fit your studies around your current jobrole, deciding where and when you want to study, and if youtravel, you can take the materials with you to continue studying,making good use of travelling time. If you change company, informus of your change of address – and the advantages of distancelearning continue.

Key benefits1 The courses are examined and qualifications awarded by the

biggest global provider of research, intelligence, events andtraining to the telecoms industry

2 Flexible modular course structure allows you to study subjectsmost relevant to you and your business allowing you to create anindividual programme

3 You decide where and when to study and then set your own pace

4 Through our mix of learning delivery methods and on-linesupport, we keep you fully engaged and progressing to ensureyou meet the required standard

5 Regular webinars are provided, covering the latest technologies,business processes and industry developments – with realsubject matter experts who thoroughly understand the topicsand their relevance to the industry

6 Each course has been developed specifically by the TelecomsAcademy with input from the Informa research teams to ensurethe courseware is relevant to you and your organisation, and isstimulating and engaging

7 You will have full tutor support throughout your studies – tutorsare all industry experienced training professionals who are thereto help and advise when needed

Distance Learning

In partnership with


Gain a University Certificate from University of DerbyThese courses are currently undergoing accreditation fromUniversity of Derby Corporate (subject to final approval inOctober 2011) if you successfully complete these programmesyou’ll be awarded University credit points towards a recognisedUniversity qualification. You’ll have the opportunity to upgradeyour studies to qualify for a recognised University Certificate bycombining the credit points from your Diploma with thosegained by completing three additional modules (for a smalladditional fee), to be awarded a University Certificate (Level 4).

Foundation in Telecoms

The Foundation in Telecoms will benefit those looking to start acareer in the telecommunications industry, or those looking toconsolidate their existing knowledge in order to lay a firmerfoundation in their chosen career. It is especially suitable forgraduates looking to take the first step towards a career incommunications. Those who choose to take the exam will beawarded a certificate on successful completion.

Course Modules

• Telecoms Industry and Business Environment

• Telecoms Technologies

• Telecoms Customer Proposition (Services, Marketing,Branding)

Diploma in Modern Telecoms

The Diploma in Modern Telecoms course would benefit thoselooking to enhance their knowledge of ModernTelecommunications in general; or to build on specific areas ofexpertise by broadening their experience and knowledge base,whilst looking at chosen specialist areas in detail. Theprogramme gives a more detailed analysis of the market and

technical issues surrounding convergence, and through themodular structure, allows for a good degree of specialisation inmobile, converged and fixed networks. It provides an idealframework for advanced study – bringing together acomprehensive array of topics in an integrated training package.

Core Modules (The following modules are mandatory)

• Modern Telecoms

• Enabling Technologies

• Service Delivery

• Telecoms Business Models

Specialist Modules (Students select two of the following)

• Access Network Technologies

• Core Network Technologies

• Media Delivery and Advanced Services

• Digital Television and IPTV

• OSS, BSS and Billing

• Marketing Next-Generation Services

• Operating Effectively in Telecoms

• Advanced Radio

• Advanced IP

• Security and Fraud Prevention

3 MONTH COURSE

6 MONTH COURSE

Distance Learning Series

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All enquiries and In-house training: +44 (0)20 7017 4144 DISTANCE LEARNING

Diploma LTE & AdvancedCommunications

This programme would suit anyone in the telecommunicationsindustry who requires a detailed understanding of the LTEconcept, the challenges in its deployment and an insight intothe current market position. The programme is designed to giveyou a detailed understanding of Long Term Evolution, andthrough its’ modular structure allows for a good degree ofspecialisation and allows you to tailor your programme to suityou and your organisation’s needs.


• Introduction to LTE and 4G Wireless

• The LTE Air Interface

• Services and Applications for LTE

• The LTE Core Network (Evolved Packet Core)


• LTE Radio Network Planning

• IP-based Core Network Dimensioning

• Service Delivery and the IMS

• Traffic Engineering, QoS and MPLS in IP Networks

• Operating Effectively

• Marketing Next Generation Services

• WiMAX and other non-3GPP Access Technologies

• Project Management in Telecoms


• Finance for Telecoms Professionals

Diploma in Telecoms Business

Those who need a thorough grounding in telecommunicationsbusiness as part of their job function, or those who havespecialist knowledge in a specific area of telecommunications(business or technology), and wish to contribute andcommunicate more fully and effectively with the wider business.It is suitable as part of an in-house training programme or anindividual’s learning and competency development plan – givingthem the confidence to better innovate and build value for theorganisation. The Diploma in Telecoms Business DistanceLearning programme is also ideal for those who have recentlytaken on a new post (or are new to the company) and need todevelop knowledge and competency in a flexible andcomprehensive way, including recent graduates.


• Telecoms Business Environment

• Finance for Telecoms Professionals

• Marketing Communications Services

• Operating Effectively in Telecoms


• Telecoms Technologies

• Project Management in Telecoms

• Customer Engagement and Branding in Telecoms

• Future Business Models for ICT Players

• Customer Relationship Management in Telecoms

• Sales and Value Chain Management

• Budgeting and Forecasting in Telecoms

• Access Network Technologies


• OSS, BSS and Billing

6 MONTH COURSE

6 MONTH COURSE

Distance Learning

Integrated Foundation and DiplomaProgrammes

Students who sign up for the Foundation in Telecoms programmeintending to move onto one of the three Diploma programmes cannow take advantage of Telecoms Academy’s fully integratedprogrammes. The programmes incorporate the full Foundation intelecoms course plus an additional five from your chosen Diplomaprogramme (two mandatory and three from the specialist modulesabove). These are nominally nine month courses with an additional4-6 weeks examination and preparation time required.

Diploma Bridging Course

Students who have successfully completed the Foundation inTelecoms or the Telecoms Academy Certificate in MobileCommunications may wish to continue studying with the TelecomsAcademy to progress to the Diploma courses. It is possible to obtaina Diploma by completing a Diploma Bridging Course, by studyingtwo mandatory modules and choosing a further three from the list ofoptional modules. This is a five month course with an examinationone month after studies have been completed. The successfulstudent will be awarded the full Diploma on completion. (For previousCertificate students please call to check for options available).

9 MONTH COURSE

3 MONTH COURSE

Fully Endorsed by the GSAThese programmes are fully endorsed by GSA – The Global

mobile Suppliers Association. GSA is the representative organisation forGSM/3G suppliers, representing over 80% of GSM/3G market share globally.Discounts are available for GSA members – please call us on +44(0)207017 4144 for more details.

ALTERNATIVE PROGRAMME OPTIONS

“The material is of the highest quality, well packagedand most relevant to the topic. Instructors are all verycompetent and suitably informed of telco dynamicswithin their respective fields.” EJ, MTN

Why attend an Advanced TelecomsManagement Series programme?• Join thousands of top Industry Professionals who have already

taken an Advanced Telecoms Management Programme –significantly improving their contribution to their own business, aswell as greatly benefiting their own career development

• Complimentary Telecoms Industry Outlook report covering hottopics and major issues affecting the industry

• Competency Development Journal (optional) ensures thelearning is APPLIED to your own role and your ownorganisational context – (Comprising of additional on-linemodules and competency development tasks, to be completedwithin two months of the programme end date)

• Post-course support provided as standard – ensuring keypersonnel have the resources to maximise their competencydevelopment, via:

– Telecoms Virtual Campus, providing a wide range of training,information and intelligence resources from Informa TelecomsAcademy and the Informa Telecoms & Media Research Team

– On-going access to trainers and experts via Linked-In, ordirect via email

• Hardcopy and softcopy (colour) fully illustrated course notesprovided

• Locations and times to suit you – an extensive public scheduleensures training is provided in different locations worldwide on aregular basis

• Excellent networking opportunities – discuss issues and exploreideas with like-minded professionals both throughout theprogramme and as part of the Alumni group

Enhance your career with a formallyrecognised University qualificationThe Advanced Telecoms Management Series, including the bestselling Telecoms Mini MBA is undergoing accreditation by theUniversity of Derby. Successfully complete any two AdvancedTelecoms Management Series programmes along with a workbased project, using the Competency Development Journal, andyou will be awarded a Post Graduate Certificate in AdvancedTelecoms Management. Contact us for full details.



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In partnership with


Comprehensive Competency Development

Focusing on Strategy Development

Focusing on theCustomer

Focusing on BusinessImplementation

(Optional) Competency Development Journal

Mid to Senior Managers • Future Managers • Specialists • Identified Talent

TelecomsMini MBA

(5 Days)

Strategy & Business Corporate Finance

Technology Leadership & Management

Marketing & Customer Focus

Effective TelecomsStrategies – Advanced

Business Diploma (5 Days)

Customer Focus inTelecoms – Advanced

Business Diploma (5 Days)

LTE Focus –Advanced Business

Diploma (5 Days)

Developing Effective StrategiesThe Changing Business Environment

Competitive AdvantageFinance & Strategy

Risk & Scenario Planning

Advanced MarketingThe Changing Customer

RequirementsCRM and CEM

Branding & Marketing CommsCustomer Focus & ROMI

Building the Business CaseTechnology Options

Assessing Costs & BusinessModels

Managing ImplementationMaximising ROI

Telecoms Professionals may take any Programme or combination of programmes

The Advanced Telecoms Management Series is an integrated seriesof advanced business programmes designed to meet the learningdevelopment needs of forward looking telecoms professionals andorganisations. Over 3,500 mid to senior managers, future

managers, specialists, identified talent and directors from a varietyof functions from leading operators, vendors, service providers andregulators worldwide have benefited from attending an AdvancedTelecoms Management Series Programme.

Advanced Telecoms Management Series

“Valuable programme for all senior and middlemanagers in the telecoms industry. A must!” VS, MTN

“It’s an excellent course, especially for non-technicalstaff.” AL, Mobily

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All enquiries and In-house training: +44 (0)20 7017 4144 FACULTY OF TELECOMS BUSINESS

Telecoms Mini MBA

This programme is highly participative, focusing on realbusiness, technology and industry issues. It is designed to giveparticipants a critical understanding of the key competencyareas required for organisational and individual success withinthe modern telecommunications industry. It enablesparticipants to make more informed and commercially viablestrategic decisions, or to contribute more effectively to valuecreation within their own organisation. The programme is madeup of modules covering five main competency areas, as wellas a comprehensive business simulation that runs throughoutthe programme:

• Telecoms Business Environment and Strategy• Emerging Technologies• Finance in Telecoms• Leadership & Management• Customer Focus / Marketing

Effective Telecoms Strategies –Advanced Business Diploma

The rapidly changing landscape of modern communicationspresents major challenges for the future positioning andsustainability of traditional and new entrant players. Thisprogramme has been designed to enable mid-seniormanagers, future managers, and specialists intelecommunications and related industries to develop effectivetelecom business strategies – equipping them to steer theirorganisations more effectively through a high risk environment.

This demanding and comprehensive programme givesparticipants the tools to undertake a solid strategic analysisand critical appraisal of the wider communications industrybased on industry data provided by the Informa Telecoms &Media research team. Participants anticipate likely changesand position their organisations successfully and sustainablyfor the future. The course develops competencies in:

• Developing Effective Strategies• The Changing Business Environment• Competitive Advantage• Finance & Strategy• Risk & Scenario Planning

Customer Focus in Telecoms –Advanced Business Diploma

The revolution in the provision of communication technologies,services and applications is placing severe pressure on serviceproviders’ ability to deliver what customers value profitably, andto establish a viable long-term competitive business position.Marketing telecommunications services is no longer aboutselling technology. Communications service providers need todevelop a very deep, multi-dimensional relationship with theircurrent and future customers and understand how therevolution in the wider communications environment ischanging customers’ behaviour, value requirements andsatisfaction drivers. Organisations that fail to place thecustomer at the very centre of all their activities will fail toachieve this kind of relationship and will lose ground.

The five day, interactive programme is designed for managerswho need to develop a thorough understanding of thecustomer and customer-centricity in the wider context of thecommunications industry. It provides the tools to helpcommunications organisations and their partners to assesswhere, when and how to become more customer-centric andto use customer focus as the basis for improving overallorganisational efficiency and effectiveness. The programmefocuses squarely on the customer, including:

• Advanced Marketing• Changing Customer Requirements• CRM & CEM• Branding & Marketing Communications• Customer Focus & ROMI

LTE Focus – Advanced Business Diploma

Understanding the business you are in, and identifying (andmonetising) new opportunities is fundamental for operators toensure long-term success. Key business enablers, includingcapable and cost-effective technologies, must be deployed inorder to develop a sustainable future—but it carries huge riskunless the business and technology environments are fullyunderstood.

This interactive and comprehensive programme focusesspecifically on LTE as perhaps the key business enabler fortelecoms operators over the next few years. It deals with LTEfrom the point of view of successful business implementation,enabling participants to carry out a critical business appraisal forLTE within their own organisational context, and developingcompetencies in the following areas:

• Building the Business Case• Technology Options• Assessing Costs & Business Models• Managing Successful Implementation• Maximising Return on Investment

5 DAY COURSE

5 DAY COURSE

5 DAY COURSE

5 DAY COURSE


Unique Business Simulation

Each Advanced Telecoms Management Series programmeincludes a unique Business Simulation exercise that runsthroughout the week – acting to tie in each of the modulesinto the bigger picture in a practical and interactive way.

As we deal with each major topic during the week, you’llhave the chance to test your ideas and understanding in asimulated environment, maximising the opportunity forlearning, whilst developing a more complete picture of thetelecoms environment.

Regulation and the Impact ofTechnology and Economic Realities

The course is intended for those working in regulation, but whoare highly specialised or relatively new to it, and those working inthe telecommunications industry who need to understand theimportance and power of regulation in the industry and torespond flexibly to the challenges that it presents.

The course concentrates on how technical and economicrealities shape regulation rather than on legal and administrativeaspects. It examines the technical, economic and politicalprinciples which lie behind regulation rather than providingspecific description of regulations; it nevertheless draws uponthe varying needs and experiences of actual regulatoryenvironments around the world.

Course Contents

• Technologies, networks and competition• The regulator as competition authority• Pricing and Interconnection Issues• Network unbundling • Regulating radio spectrum• Regulatory strategy and its commercial impact• Modernising regulation• The regulatory route map• Drivers of change• The economic background• The design of economic regulation

Finance for Telecoms Professionals

This course is tailored for managers working within telecomswho want to feel confident in their understanding of financialmatters as they relate to their business. As well as receiving anexcellent grounding in business finance, delegates will have theopportunity to work through a case study set in a telecomsenvironment, exploring best practice for business caseevaluation, cash flow forecasting and budget management. Thiscourse is delivered in collaboration with the Finance Academy.

Course Contents

• The principles of financial accounting and calculating key ratios• Financial management, sales and cost behaviour• Evaluating business cases and cash flow forecasts• Successful budgeting within your organisation

Leadership in the TelecomsEnvironment

This programme develops individual leadership andmanagement competences, and provides a framework onwhich managers can develop their influencing skills andbuild powerful professional relationships, enhance theircommunication, and refine their leadership skills. UsingTelecoms Industry examples and case studies, it builds greaterawareness of both people and commercial issues – enablingindividuals to contribute much more effectively in terms ofinnovation and creating value within their organisation.

Contents

• Winning leadership styles• Motivating, delegating, coaching and leading• Managing personal and team performances• Building a high performance team• Achieving continuing performance improvement• Leading in times of change• Effective decision making• Building a powerful communication model• Resolving conflict and building trust• Raising your awareness and making a positive impact

Teams that Drive Change – CreatingParadigm Shift in Telecoms

This programme focuses on developing a team that caneffectively drive change and take the organisation (througheffective leadership and communication) on a journey thatembraces innovation and creativity – but with a widerappreciation of the strategic factors that affect the industry.

It provides a challenging framework on which professionalrelationships, communication, and leadership can be honed anddeveloped, and with a real sense of achievement on completion.Each exercise incorporates a specific aspect of telecomsbusiness – providing a highly relevant environment in whichparticipants can build their confidence and competences.

The programme will help you…• Establish an innovative and creative environment• Translate competences into effective customer propositions• Encourage intelligent decision making and problem-solving• Build a stronger, more cohesive management unit• Create confidence within the wider organisation• Enhance real communication within the management team• Demonstrate coordinated strategic direction• Prepare effectively for key projects and change management• Improve relationships and enable influence and trust• Build internal networks and support structures

3 DAY COURSE

2 DAY COURSE

3 DAY COURSE

3 DAY COURSE

Commercial Aspects and Leadership in Telecoms


10 Faculty of Telecoms Business

“Excellent Instructor with good command of thesubject and practical experience.” AH, Zain Bahrain

11

All enquiries and In-house training: +44 (0)20 7017 4144 FACULTY OF TELECOMS BUSINESS

Foundation in Marketing

This course provides a comprehensive introduction to themarketing of telecoms and related products and services. Theindustry is facing huge challenges in designing solutions thatcustomers want, in positioning customer propositions and indeveloping a clear brand and competitive proposition that cancontribute value to telecoms organisations alongside alternativeor complementary communications providers.

Many people who are new to a telecoms marketing function,whether from a technical or engineering background, or from amarketing position in a non-communications industry, find thesechallenges difficult to grasp. Using concrete examples and hands-on activities, delegates will explore the unique characteristics ofmarketing to both consumer and business customers withintelecoms and acquire essential skills enabling them to address thespecific requirements of their marketing roles.

Course Contents• Marketing strategy and planning in telecoms• Understanding telecoms customers• Telecoms marketing dynamics• The marketing mix: designing and pricing telecoms solutions• The marketing mix: distributing telecoms solutions• The marketing mix: promoting telecoms solutions• Measuring the telecoms marketing plan

Marketing Strategies in Telecoms

This course is designed to enable delegates to develop specificand sustainable customer-centric strategies for telecomsproducts and services. It is targeted at both general businesspractitioners and functional marketing specialists in national andinternational fixed and mobile telecoms providers, who need tobuild a strategic marketing plan to steer their business profitablythrough the fast-moving world of convergence and integration.

Course Contents

• Industry context: convergence, content and competition• Customer context: choice, customer lifetime value• Setting and managing customer expectations• Sustainable competitive advantage• Customer needs: consumer vs enterprise and wholesale vs retail• Profitable partnerships• Product mix: branding, pricing, bundling, channels• Promotional mix: advertising, PR, viral marketing

Developing Profitable MarketSegments in Telecoms

This course will enable participants to identify, quantify andaddress the needs of various segments of consumer andenterprise communications customers. It is targeted at bothgeneral business practitioners and functional marketingspecialists in national and international fixed and mobiletelecoms providers. The course will develop delegates’capabilities to understand better the techniques available formacro- and micro segmentation and how to address segment-specific requirements profitably.

Course Contents

• Identifying nascent and incipient segments• Service requirements of different segments• Quantifying segment revenue and profit potential• Applying quantitative and qualitative appraisal• Assessing segment viability• Differentiation for identified segments• Segment-specific product and service bundles• Segment promotion and channel requirements

Pricing, Bundling & ChargingStrategies for Telecoms

The inexorable decline in telecoms prices for both fixed andmobile services is creating havoc in competitive telecomsmarkets. This course is designed to enable delegates to designand implement effective pricing, bundling and chargingstrategies that optimise revenues and profitability over the longterm. We will examine current thinking on how to createstrategies that are based on true value to consumers oftelecoms services in their broadest sense. Examples of currenttelecoms pricing strategies are used throughout the course, todemonstrate best and worst practice.

Course Contents

• Pricing Evolution and Objectives• Customers & profit• Influences on Pricing Strategy• Next Generation Networks & pricing• Pricing Options and Strategies• Differentiated pricing• Bundling Strategies• Billing & Charging Options

2 DAY COURSE

2 DAY COURSE

2 DAY COURSE

2 DAY COURSE

Marketing in Telecoms



12

Telecoms Market Analysis & Evaluation

This course is designed to train delegates to probe in depth thefactors that influence telecoms organisations’ market approachand to enhance the effectiveness of their marketing efforts.Attendees will analyse in detail the short-term and long-termimpact of macro- and micro-environmental, competitor andcustomer trends on the telecoms market and on their optionsfor addressing market needs. Delegates will then transform theinformation obtained into knowledge upon which they will beable to build effective strategic and tactical marketing plans.Real examples of current telecoms market analysis efforts areused throughout the course.

Course Contents

• In-depth analysis of macro- and micro-environmental factors• Detailed analysis of competitor activity• Impact of competitor activity on customer expectations

and choice• Establish sources of sustainable competitive advantage• Identify and assess short- and long-term market opportunities• Optimise competitive positioning within selected markets• Alignment of organisation with market imperatives• Measure return on marketing investment (ROMI)

Customer Engagement in Telecoms

Forward-thinking communications service providers are startingto shift their marketing focus away from a traditional product-and technology-based approach (4Ps) towards building adeeper relationship with their customers throughout theirlifecycle, integrating rapidly changing customer requirements increative and innovative ways and delivering long-term relevanceand value to customers and to other stakeholders. In thiscontext, Us to Them one-way communications is losing bothimpact and relevance as customers increasingly demand equalvoice in their dialogue with you and your partners. Alongsideother elements of the extended marketing mix, Marcoms inparticular has a vital role to play in creating a stronger bondbetween your organisation and your customers, creating andmanaging a multi-dimensional engagement and developing along-term dialogue that contributes positively to thesustainability and profitability of the customer relationship

Course Contents

• The 21st century telecoms marketing environment• Defining the purpose of customer engagement• When to engage and who to engage with• The engagement process• Designing a customer engagement strategy• Implementing a customer engagement strategy

Beyond CRM: 360° CustomerExperience Management in Telecoms

With mobile telecoms markets nearing or above 100%penetration and intense competition rife, managing churn andbuilding life-long loyalty is not a nice to have strategy any more,it is a matter of survival. Now is the time for you to begindeveloping customers as true assets to your company. This willinvolve a total re-think of your current customer relationshipstrategy and realignment of your organisation with yourcustomers’ expectations, delivering total satisfaction at all times.

Building true loyalty involves taking the customer relationshipfurther than ever before to develop a proactive, holistic,ecosystem-wide approach to total Customer ExperienceManagement so that your customers become advocates foryour products and services. Your customers are your assets:understanding their value drivers and delivering on those,nurturing their experience and delivering on your brand promisesat every touchpoint will build their trust, loyalty and ultimatelydeliver a return on investment by reducing churn and increasingcustomer lifetime value and profitability.

Course Contents• Can CSP’s earn their customers’ love?• Mapping the customer experience• Defining end-to-end CEM• Implementing end-to-end CEM

Customer Focus in Telecoms –Advanced Business Diploma

The revolution in the provision of communication technologies,services and applications is placing severe pressure on serviceproviders’ ability to deliver what customers value profitably, andto establish a viable long-term competitive business position.Marketing telecommunications services is no longer aboutselling technology. Communications service providers need todevelop a very deep, multi-dimensional relationship with theircurrent and future customers and understand how therevolution in the wider communications environment ischanging customers’ behaviour, value requirements andsatisfaction drivers. Organisations that fail to place thecustomer at the very centre of all their activities will fail toachieve this kind of relationship and will lose ground.

The five day, interactive programme is designed for managerswho need to develop a thorough understanding of thecustomer and customer-centricity in the wider context of thecommunications industry. It provides the tools to helpcommunications organisations and their partners to assesswhere, when and how to become more customer-centric andto use customer focus as the basis for improving overallorganisational efficiency and effectiveness. The programmefocuses squarely on the customer, including:• Advanced Marketing• Changing Customer Requirements• CRM & CEM• Branding & Marketing Communications• Customer Focus & ROMI

5 DAY COURSE

2 DAY COURSE

2 DAY COURSE

2 DAY COURSE


“A very professional course delivered by a veryprofessional organisation” MA, Orascom Telecoms

13

All enquiries and In-house training: +44 (0)20 7017 4144 FACULTY OF TECHNOLOGY AND ENGINEERING

Faculty of Technology and Engineering

Introduction to Modern Telecoms

This course provides an excellent grounding in ModernTelecommunications. Current and evolving services,applications, technologies and networks, within the fixed, mobileand data/internet environments are examined giving acomprehensive overview of the Telecommunications Industry.

Course Contents

• Introducing the Basics• Services and Applications• Transmission, Switching, and Signalling Systems• Modern Fixed Networks• Mobile Networks including GSM, GPRS & UMTS• Data Communications• The Internet• Radio Systems• The Evolving Telecommunications Network


Focusing mainly on GSM/GPRS, but including UMTS, it gives aunique insight into modern networks, including messaging,voicemail, WAP and location services. OSS, BSS, NMC, themobile market place, and the impact of WiFi and WiMAXcomplete the picture. This course leaves the delegate wellequipped for the challenges ahead in mobile communications.

Course Contents

• Introducing Mobile Networks• Radio and Cellular Principles• User Experience, Services and Applications• 3G W-CDMA and HSPA• GSM & GPRS Network, Procedures and Operation• Network Building Blocks & Supporting Systems• A Typical Network – Bringing it all Together• Exercise – an Island Telco


This course provides a clear understanding of IP technology andits use in modern data/telecoms networks. The requirements foran effective IP Network are explored, followed by a detailedanalysis of existing and emerging technologies and systems.The use of IP in both fixed and mobile networks (includingGPRS and UMTS), IP applications, addressing, routing, Qualityof Service, security, AAA and VoIP are all explored.

Course Contents

Telecoms Foundation – Technology & Business

This training course provides an excellent grounding in ModernTelecommunications and has been designed for those new totelecommunications, or those who want to expand theirknowledge of both the technologies and the wider business. It covers the current state of the industry (including trends,forecasts and adoption of new technologies), existing andemerging technologies, and the overall business environment.

Course Contents

2 DAY COURSE

2 DAY COURSE3 DAY COURSE

2 DAY COURSE

• IP Protocol Suite Overview• IP and Data Networks• VoIP and Quality of Service• IP and GPRS• IP version 6

• SIP & the Evolution to All-IPCore

• Security and AAA• Access Technologies

(including WLAN)

• The Telecoms BusinessEnvironment

• Network Building Blocks• Fixed Networks• Fixed Broadband Networks

• Mobile Networks• Mobile Broadband

Networks• Telecoms Industry Outlook

Telecoms Foundation

The key to effective learning is how the competencies(knowledge, skills and confidence) are developed, and inparticular, how they are applied both within the training and thenmore importantly in the work place. Our programmes aredesigned around this belief using the principle of PACE –Preparation, Application, Consolidation, Experience:

• Preparation – Pre-course online tutorials and tests in orderto “hit the ground running”

• Application – information on real world experiences,practical exercises, demonstrations and business simulationsmaximise both training value and student engagement

• Consolidation – Post-course continuing competencydevelopment and support via tutor support and exclusivecontent on the Telecoms Virtual Campus

• Experience – An outstanding end-to-end training experienceto maximise engagement, relevance and value of the training

PACE enabled training allows us to deliver highly relevant trainingto our delegates, we create a dynamic training environment thatfacilitates highly engaged participants to deliver maximum trainingvalue to both the individual and the organisation.

Learning with PACE

LTE Explained

This programme provides an excellent overview of the LTE (LongTerm evolution) concept, including benefits, limitations, operation,and evolution from 3G/HSPA. It identifies the key drivers behindthe development of LTE within the 3GPP, as well asimplementation options and potential service opportunities. Keytechnology concepts of the radio interface and wider EvolvedPacket System (EPS), incorporating the E-UTRAN (EvolvedUTRAN) and EPC (Evolved Packet Core) are explored, as well asfrequency requirements and licensing issues. A comparison withHSPA and WiMAX is made to complete the picture.

Course Contents

• Requirements beyond 3G/HSPA• LTE Radio System (including OFDM)• Capabilities and Limitations• Implementation Options• The Evolved Packet System (EPS): Evolved UTRAN

(E-UTRAN) and Evolved Packet Core (EPC)• Service Opportunities• Frequency Requirements & Licensing

LTE Technical Overview

This course is designed for the delegate who requires a moretechnical insight into the operation of LTE, both the radiointerface and system architecture are covered in detail. Thephysical layer sections includes topics such as OFDMA, SC-FDMA and advanced antenna techniques including MIMO. Thefunctions of the eNB, MME, sGW and the standard interfacesX2 and S1 are explained and the overall operation of the SAE isdemonstrated with example procedures.

Course Contents

• The LTE market• LTE Protocol Stack• Understanding OFDMA/SC-FDMA• Capacity Gains with MIMO techniques• Standard Architecture and Interfaces• LTE Interworking and Roaming• LTE Session and Mobility Procedures

LTE Air Interface

This course provides a comprehensive technical view of the LTE(Long Term Evolution) radio interface and radio aspects of the E-UTRAN (Evolved UTRAN). As well as the radio technologyemployed within LTE, the programme explores the UE – E-UTRAN interface (Layers 1-3) in detail, including capabilities,architecture, channels, Quality of Service aspects, operation,and co-existence with (and evolution from) 3G/HSPA.

Course Contents

LTE/SAE Evolved Packet Core

A clear understanding of the end-to-end LTE (Long TermEvolution) system is provided by this technical programme. Itincludes an overall appreciation of system requirements(including support for key applications and Quality of Serviceimplementation), followed by a detailed view of the architecture,functions (by node), protocols, and operation of the EvolvedUTRAN (E-UTRAN), and Evolved Packet Core (EPC). Signallingand control, intersystem operation, security, and implementationoptions are all explored to ensure a comprehensive and detailedend-to-end view is provided.

Course Contents

E-UTRAN: Architecture & Protocols

This three day course encompasses all aspects of the LTEradio interface and E-UTRAN functions and protocols. A fulland detailed description of the LTE radio interface is givenincluding an introduction to OFDMA and its application in LTE.The LTE radio interface layer 2 protocols are examined and theupper control plane layers of RRC and NAS are also covered.The eNB is the focus of the E-UTRAN therefore this course willdetail the functions of the eNB and the supported interfaces,these include the Uu, S1_MME, S1_U and X2 The protocolsand operation of the S1 interfaces, control plane and user planeare described, with examples of typical signalling and datatransfer procedures given. Since the S1 is terminated at theMME and SGW, the general operation and functions of thesenodes will also be described.

Course Contents

2 DAY COURSE

2 DAY COURSE

2 DAY COURSE

• OFDM Concepts• Radio Technology used

in LTE• Radio Architecture• Layers 1, 2 and 3 –

Functions & Operation

• LTE Channels• Quality of Service and

Application Support• Co-Existence with

3G/HSPA

3 DAY COURSE

• Overall End-to-EndRequirements of LTE

• Application and QoSRequirements

• Architecture and Protocols• E-UTRAN Functions and

Operation

• EPS Functions andOperation

• Signalling and Control• Security• Implementation Options

3 DAY COURSE

• LTE Architecture Review• LTE Radio Physical Layer• E-UTRAN Identities &

Mobility• SCTP Primer

• S1 Interface• X2 Interface• E-UTRAN End to End

Signalling Procedures


14

School of LTE & Advanced Communications


15


Informa Certified LTE Radio Planning Professional

The Informa Certified LTE Radio Planning Professionalprogramme provides a detailed look at LTE, concentrating onRF network planning, design and implementation, but alsogiving valuable insights into LTE efficiency, cost analysis againstservice propositions, and the effect of LTE adoption on theoverall business plan. The Mentum Planet® LTE radio planningtool and Symena Capesso™ optimisation tool add real value tothe hands-on planning and analysis exercises. Successfulcompletion of the exam will demonstrate you have theknowledge and practical skills to plan an efficient LTE radionetwork or contribute significantly to the planning andimplementation of your organisation’s LTE strategy.

Course Contents• Overview of RF Principles• Propagation Principles• OFDM/OFMDA and LTE Concepts• Advanced antenna systems• Propagation modelling and link planning• Capacity planning principles• Practical exercises and case studies• End of programmes certification exam

Informa Certified LTE Radio Planningand Optimisation Professional

This certification programme covers the principles and executionof LTE radio planning and optimisation. The course begins witha discussion of the LTE physical layer explaining the time andfrequency domain structures and covering those aspects of theLTE radio interface that will have an impact on coverage andcapacity. A detailed examination of LTE link budgets is provided,identifying and calculating the typical link budget referencepoints and discussing elements of the budgeting process thatare unique to LTE. Following the calculation of link budgetpathloss, the course turns to propagation models and cell radiusprediction. Typical models are discussed and compared and fulllink budget and radius predictions are carried out

Course Contents

• LTE Architecture Review• LTE Radio Interface• Link Budgets for LTE• Coverage Planning• eNB Configuration• IDLE Mode Parameters• CONNECTED Mode Parameters• Capacity Planning for LTE• Coverage Planning for LTE• Coverage Optimisation

HSPA+: A Technical Overview

The delegate attending this course will gain an in depthappreciation of the architecture and operation of the HSPA+system and the evolution of the 3GPP specifications toHSPA+. As an introduction, the business of HSPA and theevolution of mobile broadband are examined, andcomparisons are made with other radio technologies. The architecture of the R6 HSPA network is explained and thefunctions of network nodes and interfaces discussed. The3GPP study in Release 7 is introduced and the various HSPA+enhancements, such as MIMO, 64QAM, CPC, described insome detail. The radio interface is based on high ordermodulation schemes and supports advanced features such asMIMO and interference management. These concepts areexplained, as well as other radio related topics such as theexpansion of spectrum allocations.

Course Contents

• Introduction to HSPA+• HSPA+ Downlink Architecture• Downlink MAC Functions• HSPA+ Downlink Channels• Downlink Radio Resource Management• Downlink UE Capability• Future DL Enhancements• Uplink Overview• Uplink MAC Functions• HSPA+ Downlink Channels

Enabling Secure Service Delivery onAdvanced Networks

Informa Telecoms Academy and Gemalto have joined togetherto present a unique three day training programme that deliversan in-depth insight into secure service provision in advancedcommunications networks. This programme explains, in detail,how advanced and secure services and content will be deliveredas operators evolve their networks towards 4G. It considers thesecure deployment of the overall service mix including voice,internet access, content distribution, messaging, mobile TV andadvanced Value Added Services – as well as technologiessupporting triple-play and quad-play service offerings.

Course Contents

• Mobile Network Technologies• Principles of the Cellular System• Core Network Evolution• Technologies for Multi-Service Networks• The User Experience (Services, Applications and Terminals/

Handsets)• Service Delivery Systems• Security in the Network• Personal Proximity Services• Providing Secure Convergent Services• Machine-to-Machine (M2M) Services

4 DAY COURSE

5 DAY COURSE

2 DAY COURSE

4 DAY COURSE


Backhaul for HSPA & LTE Networks

This two day programme provides a comprehensive overview ofthe increasingly important topic of the evolved backhaul network.It explores the rapidly changing requirements, as well as thebackhaul technologies available for ensuring cellular networks areable to support the increased traffic generated as both cellulartechnologies, and service usage evolve. We examine singletechnology solutions as well as integrated transmission solutions,including Fibre, Microwave, Copper; and transport technologiessuch as Carrier Ethernet. Strategies to keep backhaul capacityahead of traffic demand are presented and discussed in detail.

Course Contents

Informa Certified Backhaul Planning &Dimensioning for HSPA & LTE

As users download ever-increasing volumes of data, with overalldata volumes beginning to experience huge annual growthrates, tremendous strain is put on the cellular backhaul network.This programme provides the skills and knowledge needed tokeep backhaul network capacity ahead of traffic requirements –cost effectively. The programme is highly participative, usingexercises and case studies throughout, and making use of theindustry-leading Mentum Ellipse software planning tool in orderto consolidate training and provide real-life examples andplanning scenarios. The programme is examined, and delegatesreceive certification on completion.

Course Contents

• Trends and Analysis• Backhaul Network Planning• Microwave Link Planning• Integrating RF with Optical Solutions• Capacity Planning• Transport Technologies• Hands-on Planning Exercises• Implementation & Migration Strategies

NGN & Convergence Technologies

This two day programme explains the meaning of NextGeneration Networks and the relationship to fixed and mobilenetworks. The NGN standardisation activities of the ITU areexplored and typical evolution road maps for fixed and mobilenetworks are covered. Standardised service delivery is key inNGN networks as well as fast and efficient transport networks,these aspects of NGN are explored and explained.

Course Contents

IMS for LTE

This two day course covers aspects of LTE and IMS andexplores the operation of these technologies for delivering voiceover LTE and other multimedia services. The architecture of IMSis explained in detail including operational descriptions of callsetup and QoS management. The architecture and performancerequirements of the LTE network are examined and aspectsconcerning resource and bearer management controlled by theIMS network are explained. In particular the IMS One Voiceprofile and its service requirements will be covered.

Course Contents

• One Voice profile• IMS Architecture and Operation (inc SIP)• LTE Architecture and Operation• LTE Radio Capabilities and Bearers• IMS Resource and Bearer Management• QoS for IMS/LTE Services• Voice Call Signalling• Voice Alternatives, VoLGA, CS Fallback

Informa Certified Advanced CoreNetwork Planning Professional

This course introduces the principles of network and trafficplanning in packet based core networks, including theenhanced layered architecture of 3GPP networks, LTE and NGNmigration and suggests some of the models which allow existingnetworks to be dimensioned. The critical aspect of servicequality is also introduced to allow a detailed analysis andplanning for core network interfaces from access, legacy andbackhaul networks. The planning of protocols will also beexamined, with appropriate emphasis on the expanding role ofIP and associated protocols such as SIP, SIGTRAN and 3GPPprotocols in the modern mobile network with signalling flowsbeing used where necessary to illustrate the operation.

Course Contents

• Core Network Architecture & Protocols• IP in the Core Network• Network Planning Processes and Work Packages• Traffic Planning• Transport Plane Planning Process• Control Planning Design (Signalling)• Network Traffic Theory• Node Dimensioning• Bandwidth & Voice Quality

2 DAY COURSE

3 DAY COURSE

2 DAY COURSE

5 DAY COURSE

2 DAY COURSE

• Backhaul Requirements• Technology Choices• Trends and Forecasts• Services – the Capacity

Requirements

• Capacity and DimensioningOverview

• Integrated Solutions• Implementation Options

• ITU NGN Standardisation• IMS in NGN• Service Creation and APIs • Transport Technologies and

Convergence

• Edge vs Core Intelligence• NGN Billing• Fixed and Mobile Evolution

to NGN


16 Faculty of Technology and Engineering

17


WiMAX Forum® Certified Training Programme

In order to provide a high quality WiMAX industry recognisedseries of training programmes, the Telecoms Academy haspartnered with the WiMAX Forum.

The WiMAX Forum Certified Training Programme is made up of anumber of courses aimed at different sectors of the industry,different job functions, and different technical levels – fromoverview to in-depth technical planning. The WiMAX Forum®

training programme brings value by providing a broad range ofhigh-quality WiMAX Forum branded education programmes toWiMAX Forum members and the broader media andcommunications ecosystem. Certification programmes culminatein a test of knowledge and skills. Certification proves that youhave the skills to design, install, or operate WiMAX™ networks.

The ultimate goal of the WiMAX Forum is to promote andaccelerate the introduction of cost-effective broadband wirelessaccess services into the marketplace. Professionals whounderstand standards-based, interoperable solutions enableeconomies of scale that help drive price and performance levelsunachievable by proprietary approaches. The WiMAX ForumCertified Training Programme will run in various locationsworldwide, please see our website for latest dates andlocations. Visit: www.telecomsacademy.com/wimax

WiMAX Explained

This two day course introduces both technical and nontechnical aspects of WiMAX to enable the delegate to fullyunderstand how this important new technology fits into thefuture of wireless communications. The need for WiMAX typeservices are analysed and the standards process from the IEEEand other bodies are covered. Examples of current and futureWiMAX applications are given including broadband wirelessaccess (BWA), backhaul networks, and mobile systems.WiMAX may be deployed in licensed or un-licensed bands, thedifferences are explained in this course along with methods ofreducing interference and improving performance. Radio andCapacity planning are also considered as well as some aspectsof WiMAX system security and network architecture.

Course Contents

WiMAX Forum RF Network EngineerCertification Boot Camp

This course covers all of the necessary topics to prepare atechnical student to take the WiMAX Forum RF NetworkEngineer certification exam. It is targeted at engineers who areplanning a WiMAX deployment, and who need the skills todesign the network, balancing requirements of service quality(including throughput and performance) with minimum capital andoperations cost. The emphasis is on the design of the RF accessnetwork, including base station engineering and siting, andpropagation analysis to serve fixed and mobile subscriber stations.

The boot camp is structured as 50% tutorial content and 50%hands-on exercises illustrated with case studies. At the end ofthe course you will have experience of designing the RF networkfor a sample WiMAX-served community.

Course Contents

WiMAX Forum Core Network EngineerCertification Boot Camp

This course is a four day Boot Camp event, which covers all ofthe necessary topics to prepare a technical student to take theWiMAX Core Network Designer™ certification exam. The courseis designed for engineers who will be implementing the coreelements of a WiMAX network. They require knowledge ofcompleted WiMAX Forum working group specifications andskills on appropriate engineering tools. We assume pre-requisite knowledge of IP networking. The course is primarilyknowledge-based, with hands-on-laptop-based interactive labsand network-design exercises.

Course Contents

2 DAY COURSE

4 DAY COURSE

4 DAY COURSE

• Introduction to WiMAX• WiMAX Applications• Deploying WiMAX Systems• Planning for Coverage and

Capacity

• IEEE 802.16 Protocol Suite• Security in WiMAX• Network Architecture

• WiMAX Network DesignOptions

• Review of RFFundamentals

• Antennas for WiMAX• RF Design Considerations

for WiMAX• Performing a WiMAX Link

Budget

• WiMAX Path LossModeling

• Frequency Reuse – Fixedand Mobile

• WiMAX Performance andCoverage Planning

• Modeling Tools• Capacity Design and

Oversubscription

• WiMAX Network DesignOptions

• IP Network Design forWiMAX

• Design for Security: WiMAXAuthentication andEncryption

• Capacity Planning forWiMAX Networks

• Mobility Management inWiMAX Networks

• WiMAX Core NetworkOperations

WiMAX

“The best course I have attended in telecoms,answered all my questions on LTE and radioplanning. Highly recommended.” KL, Andrew Corporation



Focusing mainly on GSM/GPRS, but including UMTS, it gives aunique insight into modern networks, including messaging,voicemail, WAP and location services. OSS, BSS, NMC, themobile market place, and the impact of WiFi and WiMAXcomplete the picture. This course leaves the delegate wellequipped for the challenges ahead in mobile communications.

Course Contents

• Introducing Mobile Networks• Radio and Cellular Principles• User Experience, Services and Applications• 3G W-CDMA and HSPA• GSM & GPRS Network, Procedures and Operation• Network Building Blocks & Supporting Systems• A Typical Network – Bringing it all Together• Exercise – an Island Telco

GSM Air Interface

From basic radio principles to detailed signalling sequences,this course explains the mechanisms behind the GSM radiointerface. The GSM air interface is described first in generalterms, examining the ‘channels’ used by the mobile and thenetwork to establish communications, then with increasingdetail, the procedures and messages exchanged between thepeer layers of the GSM protocol stack.

Course Contents

• Radio Channels and the GSM Radio Spectrum• Physical Channels and Logical Channels• GSM Idle Mode Procedures• GSM Dedicated Mode Procedures• GSM Protocol Stack• Layer 2 and Layer 3 Procedures

GSM/GPRS Infrastructure & Operations

The course provides a comprehensive end-to-end technicalexamination of GSM and GPRS networks, including the airinterface, core network and associated service nodes. Details ofthe architecture and key network protocols will enable delegatesto describe how the full range of services and features aredelivered to customers. The continuing evolution of GSM and itsrole in the 3G environment are also analysed.

Course Contents

• Services and Features• The GSM Air Interface• GPRS and EDGE• Service Delivery in GSM• Core Network Protocols and Procedures• Interworking with Other Networks• 3G Networks and GSM Evolution

GSM, GPRS & EDGE Explained

Equips the delegate with a good overview of the role, featuresand operation of GPRS and EDGE technology. The GPRSarchitecture, interfaces, procedures and traffic cases are allexplained, together with billing issues, mobility and interworkingwith other networks. The course also explores how EDGE canbe used to raise data rates in a GSM network and to enhanceGPRS-based services.

Course Contents

• GPRS Protocols• Air Interface• GPRS Features and Procedures• Interworking with external networks• EDGE Features and Performance• Enhanced GPRS (E-GPRS)• Influencing Technologies and 3G

UMTS Infrastructure & Operation

Designed to give a thorough understanding of the Architecture,Protocols and Operation of the evolving UMTS system, thiscourse explains the concepts and implementation of thenetwork in detail. It explores the technology in a logical format,including the Radio Access Network, Core Network, and therequired underlying systems. The protocols are examined indepth, with appropriate emphasis on the expanding role of IP.

Course Contents

• UMTS Architecture• The Radio Interface (W-CDMA), including HSPA• The UTRAN• Core Network Architecture and Protocols• IP in the Mobile Network• Security and AAA• SS7 Functions and Architecture• Evolving the UMTS Network

2 DAY COURSE

2 DAY COURSE

4 DAY COURSE

2 DAY COURSE

4 DAY COURSE


18

2G & 3G Mobile


19


3G & 3.5G Explained

This course is ideal for those who need to understand thefoundations of 3G. Covering 3G Technologies such as W-CDMA,HSDPA, HSUPA, cdma2000, IP and IMS, as well as services andapplications and handsets. This course provides an excellentgrounding for those who need to understand the scope,implementation options, business drivers, and rollout strategiesfor 3G systems.

Course Contents

3G Radio Planning

This course provides an in-depth appreciation of 3G (andspecifically UMTS) radio network planning issues. Acomprehensive review of the WCDMA physical layer andchannels is given, before Coverage, Capacity and Qualityplanning issues are explained in detail. Techniques used toenhance coverage and performance are also explained. Thiscourse is run in association with Imagicom.

Course Contents

• Key Concepts that affect Performance of a UMTS RadioSystem

• Procedures used for 3G Radio Planning

• A Comparison with GSM Radio Planning• Capacity and Coverage• Link Budgets for UMTS• Traffic Modelling and Quality of Service Considerations• Cell Planning and Optimisation• Site Selection and the use of Planning Tools

W-CDMA Air Interface

This course primarily focuses on the concepts of W-CDMA,together with the protocol architecture, techniques and physicalimplementation of the UMTS Air Interface. The functionality andoperation of each protocol layer is explained with reference to itsimplementation in the relevant network elements. Descriptions ofthe overall system operation illustrate how the protocols interactin order to provide services to the end user. The detailedprocedures and operation of HSPA is also discussed.

Course Contents

• Evolution to 3G• UMTS Services Overview• UMTS Architecture and Protocols• Generic CDMA Principles and Techniques• UMTS Layers 1, 2 and 3• UMTS Procedures and Techniques• HSPA Techniques• HSPA Procedures

3 DAY COURSE

3 DAY COURSE

2 DAY COURSE

• Evolution to 3G• Services Overview• The Network Architecture• 3G Radio Access

• IP Multimedia Subsystem(IMS)

• Procedures – bring it alltogether

Mobile Applications & Ecosystems

This programme examines application platforms and distributionmechanisms; highlighting the leading brands including Google’sAndroid Marketplace, Apple’s iTunes and Nokia’s Ovi, as well asoperator-led platforms. It looks at platform and devicetechnologies for providing applications to mobile handsets, andexplores opportunities for developers and network operators. Itprovides a comprehensive understanding of the opportunities,risks, and challenges ahead.

Course Contents

• Application Platforms Compared• Platform and Device Technologies• Identifying suitable platforms• Development Environment• Promotional Channels• Operator strategies Compared• Embedded Advertising• Utilising Location Information

OSS/BSS

Exploring OSS and BSS solutions used in moderntelecommunications, this course provides an overview of currentand emerging systems as well as the enabling technologies.Procedures and organisational requirements are examined inboth OSS and BSS areas, with due regard to the supportinginfrastructure and IT requirements. The architecture andsoftware platforms currently installed within networks arediscussed and analysed, and a comparison made.

Course Contents

• OSS/BSS Overview and Requirements• Focus on OSS• Platforms and Supporting Networks• Processes and Procedures• TMF and eTOM• Focus on BSS• Architecture and Framework• Integrating OSS and BSS

2 DAY COURSE 1 DAY COURSE

Applications, Content, Media and Service Control


Mobile Video & TV Technologies

Many mobile network operators have trialled and subsequentlylaunched mobile video and televisions services with variousdegrees of success. As is often the case with new services andtechnologies, there are many competing or complimentaryplatforms and systems which can be used to deliver this content.This course analyses the market for mobile video and televisionand provides an overview of the various technologies deployed.

Course Contents

• The Mobile Video and TV Market• Different needs for the different players• Using the mobile network as a platform• Mobile broadcast technologies• Audio and Video Coding• IETF Protocols• Wireless Technologies• Device Requirements


Fuelled by predictions of exponential growth in the delivery ofreal-time and on-demand television services over telecomsnetworks and the internet, as well as the availability of multi-playpackages, television is one of the most exciting topics intelecommunications at present. This course explores thebusiness models and technologies that underpin InternetTelevision and IPTV services and explains the options fornetwork operators to deliver services to customers.

Course Contents

• Introduction to Internet Television and IPTV• Features and Services• Architectures for Service Delivery• Wireless, Wireline and Cable Access• Optical Networking Technology• Video Coding and Compression• Protocols and formats• Quality of Service for IPTV• Management and Billing for IPTV

Near Field Communications (NFC)

Mobile Contactless offers new opportunities to mobileoperators, banks, transport companies and other serviceproviders. This training will help mobile operators and serviceproviders to better understand the ecosystem and solutionsavailable for proper deployment.

Course Contents

• Contactless technologies• NFC (Near Field Communication)• OTA• RFID• Mobile operators, transport and banks – cooperation

• Global platform• Security• Standardisation

SS7 & SIGTRAN in Modern Networks

This course aims to explain the evolving role that SignallingSystem No. 7 (SS7) and associated signalling systems play inmodern telecommunication networks. Examples are usedthroughout to illustrate different call control scenarios, and alsoto show how services and mobility can be effectively controlledusing the relevant SS7 protocols.

Course Contents

• Signalling Requirements, and the Basics of SS7• SS7 Functions, Architecture and the Message Transfer Part• Call Control and the ISDN User Part• Non Circuit-Related Signalling• NAP, MAP and CAP SS7 Protocols• The Evolving Network

IN & CAMEL (with Prepaid)

This course explains the role that the IN (Intelligent Network)concept and CAMEL (Customised Applications for MobileNetworks Enhanced Logic) play in allowing effective control ofservices and features in modern telecommunication networks.Potential services and applications are discussed and used toillustrate the value that both IN and CAMEL can bring to bothoperators and users.

Course Contents

• Services in Modern Networks• Call Control and SS7• Intelligent Network Architecture and Protocols• Basic GSM and UMTS Operation (Call Control and Service

Support)• CAMEL – Introducing IN into Mobile Networks• CAMEL – the Architecture and Protocols• The Evolving Mobile Network

2 DAY COURSE

1 DAY COURSE

2 DAY COURSE

2 DAY COURSE

2 DAY COURSE


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“A very good learning experience.” VK, Vodacom

“Very beneficial, educational and enjoyable.” KG, Cable & Wireless

“…an excellent experience in team working andstrategy development.” MM, Azercell Telecoms

“Excellent, very interesting and useful in my job.” KK, Kyvistar

“It’s very good for those with a non-technical background.” HK, Mobily


“Brilliant! A great insight into where the future could be leading to.” HB, DU

“Excellent course, exactly what I was looking for.” AL, Airspan

“Very useful and well structured. The presenter showed great enthusiasm, aswell as versatility in responding to the needs of participants.” J.G. KPMG

“It’s very important for everyone involved in telecoms.” MA, STC

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This course provides a clear understanding of IP technology andits use in modern data/telecoms networks. The requirements foran effective IP Network are explored, followed by a detailedanalysis of existing and emerging technologies and systems.The use of IP in both fixed and mobile networks (includingGPRS and UMTS), IP applications, addressing, routing, Qualityof Service, security, AAA and VoIP are all explored.

Course Contents

• IP Protocol Suite Overview• IP and Data Networks• VoIP and Quality of Service• IP and GPRS• IP version 6• SIP & the Evolution to All-IP Core• Security and AAA• Access Technologies (including WLAN)

Datacoms for the TelecomsProfessional

With increasing use of IP-based systems and equipment inmodern telecoms networks, this very practical course providesthe essential knowledge and skills required to implement andmanage the increasingly complex infrastructure. Topics includeimplementing and configuring equipment and networks,configuring, addressing issues, security, protocol operation andintegration into modern networks.

Course Contents

• Hands-on Practical Exercises• Implementation• Network Configuration• Datacomms Equipment• Addressing & Routing• Virtual Private Networks• Interior/Exterior Gateway Protocols• Multi Protocol Label Switching

IMS for LTE

This two day course covers aspects of LTE and IMS andexplores the operation of these technologies for delivering voiceover LTE and other multimedia services. The architecture of IMSis explained in detail including operational descriptions of callsetup and QoS management. The architecture and performancerequirements of the LTE network are examined and aspectsconcerning resource and bearer management controlled by theIMS network are explained. In particular the IMS One Voiceprofile and its service requirements will be covered.

Course Contents

• One Voice profile• IMS Architecture and Operation (inc SIP)• LTE Architecture and Operation• LTE Radio Capabilities and Bearers• IMS Resource and Bearer Management• QoS for IMS/LTE Services• Voice Call Signalling• SR-VCC• Voice Alternatives, VoLGA, CS Fallback


Fuelled by predictions of exponential growth in the delivery ofreal-time and on-demand television services over telecomsnetworks and the internet, as well as the availability of multi-playpackages, television is one of the most exciting topics intelecommunications at present. This course explores thebusiness models and technologies that underpin InternetTelevision and IPTV services and explains the options fornetwork operators to deliver services to customers.

Course Contents

• Introduction to Internet Television and IPTV• Features and Services• Architectures for Service Delivery• Wireless, Wireline and Cable Access• Optical Networking Technology• Video Coding and Compression• Protocols and formats• Quality of Service for IPTV• Management and Billing for IPTV

2 DAY COURSE 2 DAY COURSE

4 DAY COURSE

2 DAY COURSE

IP in Telecoms


Voice over Internet Protocol (VoIP) –Technology & Applications

This course introduces the concepts of VoIP, explores thedrivers for the introduction of this technology and examinessome of the current VoIP services. An examination of thearchitecture, protocols and components of VoIP networksprovides a detailed view of how VoIP will be supported andintegrated with existing network architectures.

Course Contents

• Introduction to VoIP• VoIP Services and Applications• Architectures for VoIP Services• Protocols and Technologies• VoIP Performance Requirements• VoIP in Telecoms Networks• Security and AAA

Informa Certified Advanced CoreNetwork Planning Professional

This course introduces the principles of network and trafficplanning in packet based core networks, including theenhanced layered architecture of 3GPP networks, LTE and NGNmigration and suggests some of the models which allow existingnetworks to be dimensioned. The critical aspect of servicequality is also introduced to allow a detailed analysis andplanning for core network interfaces from access, legacy andbackhaul networks. The planning of protocols will also beexamined, with appropriate emphasis on the expanding role ofIP and associated protocols such as SIP, SIGTRAN and 3GPPprotocols in the modern mobile network with signalling flowsbeing used where necessary to illustrate the operation.

Course Contents

• Core Network Architecture & Protocols• IP in the Core Network

• Network Planning Processes• Network Planning Work Packages• Traffic Planning• Transport Plane Planning Process• Control Planning Design (Signalling)• Network Traffic Theory• Node Dimensioning• Bandwidth & Voice Quality• Certification Case Study

Multiprotocol Label Switching (MPLS)

This course aims to explain the evolving role of MPLS andGMPLS in modern telecommunication networks. Designed togive a thorough understanding of the Architecture, Protocolsand Operation of Multiprotocol Label Switching (MPLS), thiscourse explains the concepts and implementation of thetechnology in detail. Presented in a clear concise format, thiscourse explores key areas of the technology including scalingGMPLS networks, Label Stack Encoding, MPLS and GMPLSSecurity, Traffic Engineering and more importantly, provides afundamental understanding of the Label Distribution Protocol.The processes are examined in depth, with emphasis beingplaced on the expanding role of IP and associated protocolsand the use of MPLS over existing ATM and Frame Relaynetworks.

Course Contents

• MPLS Architecture• Label Distribution Protocol & Procedures• MLPS Label Stack Encoding for Label Switching Routers

(LSR)• Introduction to MPLS Management• MPLS Applications• Traffic Engineering over MPLS Generalised Multiprotocol

Label Switching Scalability• MPLS & GMPLS Security• Label Switching with Frame Relay• MPLS using LDP & ATM VC Switching

4 DAY COURSE

2 DAY COURSE

2 DAY COURSE


22 Faculty of Technology and Engineering

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All enquiries and In-house training: +44 (0)20 7017 4144 THE TELECOMS ACADEMY TRAINING TEAM

One of our major strengths is our dedicated team of highlyexperienced trainers – each of whom train across a widerange of programmes. Their versatility means they candeliver training at all levels and can make complextechnology issues accessible to non-technical staff as wellas deliver in-depth engineering training. Our businesstrainers are specialists in their field, enabling them toaddress the key issues affecting the telecoms industrytoday. All our training staff deliver training across a widerange of programmes.

Our Senior Programme Directors

Tony Wakefield, Training Director

Tony started his career in telecoms in 1981 with British Telecom,and now heads up the Informa Telecoms Academy. He trainsacross a wide range of subjects, including in-depth engineeringtraining, and a Programme Director on the Telecoms Mini MBA andmore advanced programmes. Tony has a degree in Electronics andPhysics from Loughborough University, and is a full Member of theInstitute of Leadership and Management.

Alan Mayne, Training Manager

Alan has a wealth of experience in telecommunications and IT –having previously worked for BT, DEC, and Ericsson, where he hadresponsibility for supporting the GSM Network roll-out for a UKoperator. Alan was also Training Manager for the Ericsson UKtraining centre, moving to the Telecoms Academy in 2001. Hepresents on a range of technical and business courses, and has fullresponsibility for the Telecoms Mini MBA programmes.

Dave McNally, Senior Telecommunications Trainer

Having begun his career as a fully qualified Communications Officerand Senior Engineer with Cable and Wireless, Dave now overseesthe Telecoms Academy’s suite of advanced technologyprogrammes which includes LTE and WiMAX. His huge experienceand knowledge, as well as his flexible and dynamic presentationskills means he is also a very capable Programme Director on arange of telecoms management programmes.

Sue Uglow, Senior Telecommunications Trainer

Sue is a strategy and marketing specialist who oversees theTelecoms Academy portfolio of marketing programmes. She has an MBA from Henley Management College and is anexperienced visiting lecturer on strategy, marketing and telecomswith UK business schools and universities. Sue has also been a fulltime telecoms analyst with Ovum and Juniper Research, andcontinues to follow the market closely.

Paul Kilby, Senior Telecommunications Trainer

Paul offers over 25 years experience in Telecoms & IT. He hasextensive management, regulatory and project experience, alsoholding a BEng degree and an MBA from Cranfield University. Pauleffectively conveys technical and business concepts to hisdelegates, whatever their background. Specialising in ModernBusiness & Telecoms Networks, he has special technical interestswithin UMTS Air Interface, UTRAN infrastructure, SS7 over IP, & IMS.

The Telecoms Academy Training Team

Faculty TrainersWe have over 30 specialist trainers, each an expert in theirfield and experienced in the telecoms, IT or financeindustries. They bring a wealth of expertise and capability toour training programmes in specialisations that includetechnology and engineering, telecoms marketing, commercialand telecoms regulation, leadership, management, andfinance. We boast a number of PHDs and MBAs, and fullyqualified economists.

Informa Telecoms & Media AnalystsThe training team is backed by a team of analysts from thededicated Informa research team. We work closely withsenior analysts, including the Chief Research Officer, MarkNewman, to ensure (appropriate) programmes reflect thecurrent state of the market and current industry priorities – orreflect the development status of any particular technology.Mark and his senior analysts often take sessions during ourmanagement programmes.

Here’s what our past delegates havehad to say about our trainers:

“Excellent instructor with good command of thesubject along with vast practical experience.Answered all questions in a very effective way.” AH, Zain Bahrain

“Excellent trainer with a lot of experience and solid knowledge.” SD, LHS

“The instructor made the course – veryknowledgeable and good at explaining. Would havebeen heavy and boring without him.”CS, Vodafone UK

“I have not seen a better teacher with knowledge and communications skills.” CO, Springcell

“The trainer was extremely good at explainingeverything and was very good at engaging delegatesand keeping the course interesting.” P.H, Anite

“Talented presenter!” NL, Tunisiana

“The Telecoms Academy deserves a lot of credit asthe training delivered exactly what was required.” AS, Mobilink

“The depth and breadth of the programme and thetrainer was excellent.” MS, Dialog

Telecoms Academy have trained staff from majoroperators, equipment vendors, service providers andgovernment bodies from both developed and developingmarkets from across the world and in all areas of the

telecoms ecosystem including operators, equipmentvendors, electronics manufacturers, consultants,broadcasters, regulators, software developers and contentdevelopers.

Our Clients


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3iAccentureAdobeAgilent TechnologiesAlcatelAmdocsAreebaAsiacellAT&TAtos OriginAzercell TelecomBahrain TelecomsBase NvBBCBeelineBelgacomBellsouthBharti AirtelBouygues TelecomBSKYBBT GroupCable & WirelessCANTOCasio ComputerCell CCellcomCeltelCisco SystemsClarionClick VodafoneComptelComsysComverseConexant SystemsCosmote

Croatian TelecomDanske TelecomDeloitte Business

ConsultingDeteconDeutsche BankDeutsche TelekomDialog TelekomDigital Bridge InstituteDigitielDiscovery Network

EuropeDocomoEmblazeEMC Computer

SystemsEmirates TelecomEricssonErnst & YoungEtisalatEuropean CommissionEurotel PrahaFar EastoneFastlinkFastwebFrance TelecomFujitsuGamcelGemplusGeocellGlobe TelecomGoogleGrameen PhoneGSM AssociationH3G Italy

HBO Central EuropeHewlett PackardHuaweiIBMIndosatInfineon TechnologiesIng BankIntelIntercellular IntracomInvestcomInvestecJinny SoftwareJP MorganKPMG ConsultingKPN MobileLibyana Mobile PhoneLogica CmgLogitechLucent TechnologiesMarconiMauritel MobileMauritius TelecomMaxis MobileMCELMckinsey & CoMegafonMicrocell SolutionsMicrosoftMitsubishi ElectricsMobile OneMobilinkMobiltelMobilyMobinilMobisphere

MobitelMotorolaMTNMTSNational Grid WirelessNawras TelecomNECNera NetworksNetcomNetronics

CommunicationsNextel

CommunicationsNigerian

CommunicationsCommission

Nokia SiemensNetworks

Nortel NetworksO2OfcomOman MobileOmantelOmnitelOpen Mobile AllianceOpenwaveOptimusOracleOrangeOrascomPak Telecom MobilePalmPanasonicPhilips ElectronicsPolkomtel

PriceWaterhouseCoopers

ProximusQatar

TelecommunicationQualcommQwestRadvisionRealnetworksResearch In MotionRF Micro DevicesRohde & SchwarzSafaricomSagemSamsungSaudi Telecom

CompanySFRSharpSiemensSonera CorporationSonofonSonus NetworksSonySony EricssonSpectrum Strategy

ConsultantsSprintStarhubStratex NetworksSun MicrosystemsSwisscomSymbian SoftwareSyniverse TechnologiesSyriatel

TDC MobilTDK ElectronicsTelcordia TechnologiesTele DanmarkTelecom ItaliaTelecom NamibiaTelefonica MovilesTelekom AustriaTelekom SlovenijeTelekomunikacja

PolskaTelenorTelesoft TechnologiesTeliasoneraTeligentTexas InstrumentsTimT-MobileTunisia TelecomTurkcellUfoneUganda TelecomUmniah MobileUnisysVerizonVimpelcomVirgin MobileVodacomWarid TelecomWataniya TelecomWiMAX TelecomWind TelecomZainZambia Telecom

Here are just some of the companies who rely on Telecoms Academy to build the knowledge and skills they need to succeed:

Informa Telecoms & Media have been serving the industry for over25 years, providing research, analysis, forecasts, events, andtraining courses. Our syndicated and customised research assistsour clients in making better business decisions. We have 65analysts, all experts in the collection, interpretation and analysis ofprimary data. Our clients enjoy direct contact with the analyst teamto support their day to day decision making. We have researchoffices in 9 countries and we run 100+ conferences across fivecontinents. This enables us to provide regional and country levelanalysis of devices, networks, content and services. This uniqueapproach allows us to work in partnership with our clients on boththeir global and local decision making.

Our aim is to be accessible, responsive and connected, both to themarkets we serve and to our clients’ business goals.

• Our global analyst teams have a deep understanding of theevolving telecoms and media value chain.

• Our research programme combines local market insight withsector based analysis for a complete, integrated view.

• Our research expertise is built on the in-house collection, valida-tion and analysis of primary data. We track and forecast newand established datasets, using proven, robust methodologies.

• Our services drive decision-making. Our data, forecasting andanalysis, supported by interaction with clients, provides real value.

For more information visit www.informatandm.com.

Analysis and research from Informa Telecoms & Media

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