telecommunication markets in nordic countries 2010

8/2/2019 Telecommunication Markets in Nordic Countries 2010

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TelecommunicationMarkets in the Nordic

Countries

1

Per 31.12.2010


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About the Nordstat database

Established 2007

A descriptive database

A selected number of variables that is comparablebetween the Nordic countries

A dynamic database that will change and grow withdevelopments in the telecom markets

If not stated otherwise the sources for all figures are the

NRA and national statistical agency of each country If not stated otherwise graphs includes figures for both

private and business

The figures are collected and controlled by the Nordicworking group on statistics and definitions - Nordstat 2


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Mobile Services


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1 Subscriptions is the average of the number of subscriptions at the beginning and end of each year. Exclusive mobile broadband subscriptions

5

Mobile call minutes per subscription

in a year

Finland has a significant higher usage of mobile telephony for speech. Finland has the lowest

penetration and usage of fixed telephony and of broadband telephony (VoIP). Denmark has the

lowest minutes per subscription, but the highest use of SMS messages.

Min

utesperyear

0

500

1 000

1 500

2 000

2 500

2002 2003 2004 2005 2006 2007 2008 2009 2010

Sweden Norway Finland Denmark Iceland


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The average length of a mobile call

6

The average length of a mobile calls are increasing slowly and getting closer to the

average length of a fixed telephone calls in the Nordic countries.

Minutes

-

0,50

1,00

1,50

2,00

2,50

3,00

3,50

2005 2006 2007 2008 2009 2010

Sweden Norway Finland Iceland


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Average number of SMS messages

sent per subscription1

in a year

SMSperyear

7

Average number of SMS messages send per subscription in a year are decreasing in Denmarkafter a strong growth during the beginning of the decade. Number of SMS are also decreasing inNorway. Number of SMS messages send t has been increasing fast in Sweden, but the last year

shows slower growth. In Finland and Iceland the use of SMS messages have been quite modest.1 Subscriptions is the average of the number of subscriptions at the beginning and end of each year. Exclusive mobile broadband subscriptions

0

500

1 000

1 500

2 000

2 500

2002 2003 2004 2005 2006 2007 2008 2009 2010



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Data volume transferred over mobile

networks, average Gbyte per subscription

Gbyteperyear

1Includes subscriptions and traffic for both mobile and mobile broadband.8

Data volume transferred over mobile networks have increased fast in every Nordic country. The growth indata traffic is close to or above 100 percent in all the countries except in Norway. It is the dedicated datasubscriptions that generates most of the data traffic in mobile networks. Norway and Iceland has the lowestnumber of these types of subscriptions per capita, and Finland and Sweden the highest. This may be one ofthe reasons behind the relatively large difference in Gbyte per subscription. Sweden and Finland has a lowernumber of fixed broadband subscriptions per capita than the other countries, and possibly a larger share ofcustomers that has substituted their fixed broadband with mobile broadband.

0,00

0,50

1,00

1,50

2,00

2,50

3,00

3,50

4,00

4,50

2005 2006 2007 2008 2009 2010



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Growth in data traffic in mobile

networks(% growth in number of Gbytes)

9

Substantially slower growth in Norway in 2010 than in the other Nordic countries.

103 %

148 %

282 %

102 %

294 %

91 %

37 %

109 %92 %

140 %

0 %

50 %

100 %

150 %

200 %

250 %

300 %

350 %


2009

2010


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Data volume transferred over mobile

networks, average Gbyte per mobilebroadband subscription

Gbyteperyear

1Includes only dedicated data or mobile broadband subscriptions10

Data volume transferred by mobile broadband subscriptions. The Swedish users are using twice asmuch data as users in Norway.

22,9

18,0 17,2

22,4

30,7

15,8

18,920,0

-

5

10

15

20

25

30

35

Sweden Norway Denmark Iceland

2009

2010


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Fixed Call Services


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Fixed telephony subscriptions1 per

capita

12

The number of fixed telephone subscriptions per capita is decreasing in every Nordiccountry. The decrease is less apparent in Iceland.

1Includes both private and business suscriptions. Includes PSTN, ISDN and broadband telephony (VoIP)

Percapita

0,00

0,10

0,20

0,30

0,40

0,50

0,60

0,70

0,80

2001 2002 2003 2004 2005 2006 2007 2008 2009 2010



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13

Broadband telephony (VoIP)

subscriptions per capita

The number of broadband telephony subscriptions per capita is increasing fast inDenmark and Sweden. In Norway the growth has stopped. In Iceland there has beena strong growth the last year. In Finland the number of broadband telephony are

relatively modest.

Percapita

0,00

0,02

0,04

0,06

0,08

0,10

0,12

0,14

0,16

2004 2005 2006 2007 2008 2009 2010



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14

Share of broadband telephony (VoIP)

of all fixed telephony subscriptions1

The share of broadband telephony of all fixed telephony subscriptions in the end of the

year were over 35 percent in Denmark, over 30 per cent in Norway and almost 25 percent in Sweden. In Finland and Iceland the share of broadband telephony of all fixedtelephony subscriptions were relatively modest.

1All fixed telephony subscriptions is PSTN+ISDN+broadband telephony

0 %

5 %

10 %

15 %

20 %

25 %

30 %

35 %

40 %

2005 2006 2007 2008 2009 2010



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15

Number of fixed call minutes per

subscriptions1

in a year

The usage is declining in all countries. Finland has the lowest usage, but has thehighest usage of mobile telephony.

1 Subscriptions is the average of the number of subscriptions at the beginning and end of each year.

Minutesperyear

0

2 000

4 000

6 000

8 000

10 000

12 000

14 000

2001 2002 2003 2004 2005 2006 2007 2008 2009 2010



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16

Share of mobile minutes of all

originated minutes (incl. dial-up1

)

The graph shows that the usage of mobile telephony are more and more dominant in terms ofminutes. The share of mobile minutes of all originated minutes is almost 90 percent in Finland.

The share of mobile minutes of all originated minutes in Denmark and Norway whereapproximately 65 percent and in Sweden and Iceland where 53 and 55 percent respectively.

1All originated minutes are the sum of all fixed minutes including dial-up internet and all mobile minutes

0 %

10 %

20 %

30 %

40 %

50 %

60 %

70 %

80 %

90 %

100 %

2001 2002 2003 2004 2005 2006 2007 2008 2009 2010



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Internet Services


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Number of fixed broadband


1Including both private and business subscriptions

18

The growth has stagnated in all countries. There is even a decline in Finland and

Sweden. This could partly bee explained by substitution to mobile broadband. All

Nordic countries are within the OECD top 10 on broadband penetration.

Percapita

0,00

0,05

0,10

0,15

0,20

0,25

0,30

0,35

0,40

0,45

2001 2002 2003 2004 2005 2006 2007 2008 2009 2010



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19

Number of broadband subscriptions1

per capita (incl. mobile broadband)

When adding the growth in mobile broadband to fixed broadband the graph shows

that Finlands then has the highest penetratino with almost 0,6 subscriptions per

capita.

1Includes both private and business subscriptions

Percapita

0,00

0,10

0,20

0,30

0,40

0,50

0,60

0,70

2001 2002 2003 2004 2005 2006 2007 2008 2009 2010



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Norway8Mbps or

more

20

Number of fixed broadband subscription withcapacity of 10 Mbps or more per capita

The graphs shows broadband penetration for subscriptions with speeds of 10 Mbps ormore downstream.

Iceland only

xDSL1

Percapita

1Many subscriptions are advertised with speeds up to for example 12 Mbit/s. Actual speed depends on factors like distance fromcentral exchange. We believe that this is the case for xDSL subscriptions also elswhere in the Nordic countries.

-

0,02

0,04

0,06

0,08

0,10

0,12

0,14

0,16

0,18

0,20

2005 2006 2007 2008 2009 2010



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21

Number of mobile broadband


The graph is showing the number of dedicated mobile broadband subscriptions in relation to the totalpopulation. About 30 out of a 100 inhabitants has a mobile broadband subscription in Finland, 18 inSweden, 14 in Denmark, 12 in Norway and 11 in Iceland. The growth rate for subscriptions in 2010 is

80 percent in Finland, 72 percent in Iceland. And in Denmark, Sveden and Norway 36, 30 and 33percent respectively.

Percapita

-

0,05

0,10

0,15

0,20

0,25

0,30

0,35

2006 2007 2008 2009 2010



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22

Number of mobile broadband subscriptions+

add-on data packages per capita

The graph shows that Finland and Sweden has about the same penetration rate. In Finland

only dedicated mobile broadbands are included.

Percapita

-

0,05

0,10

0,15

0,20

0,25

0,30

0,35

2008 2009 2010



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23

Share of broadband technologies in

2010 (all technologies incl. mobile broadband)

Fibre incl. fibre + LAN and Ethernet + LAN

Sweden has the highest share of fibre. The number of xDSL

subscriptions has fallen in all the Nordic countries for the firsttime.

34 %41 %

35 %42 %

66 %

13 %

21 %

8 %

19 %17 %

11 % 9 %8 %

36 %

25 %

51 %

27 % 24 %

0 %

10 %

20 %

30 %

40 %

50 %

60 %

70 %

80 %

90 %

100 %


DSL Cable television Radio Satellite Fibre Other fixed access Mobile broadband


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24

Share of broadband technologies

end of year 2010 (fixed broadbands)

Fibre incl. fibre + LAN and Ethernet + LAN

53 % 55 %

71 %

58 %

87 %

20 %

28 %

15 %

26 %

26 %

15 % 12 %11 %10 %

0 %

10 %

20 %

30 %

40 %

50 %

60 %

70 %

80 %

90 %

100 %


DSL Cable television Radio Satellite Fibre Other fixed access


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Market Shares


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TeliaSonera 40,5 % Telenor 50,3 % Elisa 39,0 %

TDC (incl.

subsidiaries) 41,2 % Sminn 41,8 %

Tele2 (inclOptimal) 31,7%

NetCom &Chess 26,2 % TeliaSonera 36,0 %

Telenor (incl.subsidiaries) 26,1 % Vodafone 30,9%

Sum 72,1 % 76,5 % 75 % 67,3% 72,7 %

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Market shares of mobile

subscriptions1

, two largest operators

1Includes both private and business subscriptions and mobile broadband subscriptions. Includes subsidiaires


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TeliaSonera

AB 37,8% Telenor 49,3 % Elisa 34%

TDC (incl

subsidaries) 61,6 % Sminn 52,2 %

Telenor (inclGlocalnet, B2Bredband) 17,9 % NextGenTel 11,3 % TeliaSonera 32 %

Telenor (inclsubsidaries) 12,1 % Vodafone 30,4 %

Sum 55,6 % 60,6 % 66 % 73,7 % 82,6 %

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Market shares of fixed broadband

subscriptions1


1Includes both private and business subscriptions


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TeliaSonera

AB 62,9% Telenor 66,7 % Elisa 38% TDC 73,2 % Sminn 70,3 %

Tele (inclOptimal) 17,9 % Telio Telecom 5,9 % TeliaSonera 22 %

Telia (incl.DLG Tele) 6,7 % Vodafone 23,6 %

Sum 74,7 % 72,6 % 60 % 79,9 % 93,9 %

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Market shares of fixed telephony

subscriptions1


1Includes both private and business subscriptions. Includes VoIP subscriptions.

telecommunication markets in nordic countries 2010

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