telecom services of reliance communication - sushil choudhary

8/8/2019 Telecom Services of Reliance Communication - Sushil Choudhary

1/11

PRESENTED BY:-

SUSHIL KUMAR SOMTIA

M.B.A. PART- II

TELECOM SERVICE OF

RELIANCE COMMUNICATION

(In Udaipur City)

A Brief Project Study on


2/11

FlowOf The Presentation-

Introduction of telecom industry

Introduction of Reliance Communication

Players ofIndian Telecom Industry

Research Methodology

Analysis of Reliance Telecommunication Services


3/11


4/11


5/11

Players Of Indian Telecom Industry-

There are Three major players in Indian telecom market-

State owned companies (BSNL and MTNL)

Private Indian owned companies (Reliance, TATA)

Foreign invested companies (Vodafone Essar, BhartiAirtel,Idea)


6/11

Research Methodology-

Research type - Descriptive

Data - Primary& Secondary

Research Instruments - Questionnaires

Type of Questionnaires - Structured

Sampling Unit - Customers

Contact method - Personal Interview


7/11

Sources of Information-

Data collected from the Company

Secondary Data

Internet

Customers

Distributor

Sales Executives

Other Trainees (Runner)


8/11

Market Share- Bharti Airtel is Market

Leader With 22.11% share in indian Market


9/11

Reliance Telecommunication Services-

Level No. of Respondents Percentage

Fully Satisfied 38 38%

Partially Satisfied 51 51%

Not Satisfied 11 11%Total 100 100%

Fully Satisfied

38%

Partially

Satisfied

51%

Not Satisfied

11%

Fully Satisfied

Partially Satisfied

Not Satisfied

Q. Are you satisfied with the service provided by the company?


10/11

Major reasons for customer Dissatisfaction

Reasons No. of Respondents Percentage

Poor quality of signals/network 15 15%

Poor voice quality 4 4%

Higher cost 27 27%

Slow speed 13 13%

Billing errors 19 19%

Poor customer care service 22 22%

Total 100 100%

Poor quality of

signals/network

15%

Poor voice

quality4%

Higher cost

27%

Slow speed

13%

Billing errors

19%

Poor customer

care service

22%

Poor quality of

signals/network

Poor voice quality

Higher cost

Slow speed

Billing errors

Poor customer care

service


11/11

Conclusion-

As there is a healthy competition given by the existing

players in the industry, many competitor are there in

market so lack or degradation in any of the services may

affect the company badly. With the excellent rural

awareness and rural market share in telecom services,

the company should also try to boost up their urban

market share. This could only be done with the help of a

team of properly trained and dedicated employees.

Moreover there is a huge market for the internet sectorwhich can be captured by giving the customer, the

services according to their needs.

telecom services of reliance communication - sushil choudhary

Documents