telecom italia - digital corporate strategy
TRANSCRIPT
Telecom ItaliaDigital Corporate StrategyWhich possible evolution?
GRUPPO TELECOM ITALIA
London, November 24, 2011
2
KWD Webranking 2011
The Digital Evolution
Social Media & Apps
Multidevice contents
2009
20102011
2012
2008
3
KWD Webranking 2011
Marco Patuano at BlogFest 2011
4
KWD Webranking 2011
Marco Patuano on Twitter (@marcopatuano)
5
KWD Webranking 2011
Telecom Italia Twitter Team
6
KWD Webranking 2011
6
BRAND reputation is affected by NET reputation
7
KWD Webranking 2011
Repository forspecialized
targets
From Repository to a Corporate Media Hub
Corporate Media Hub
for new audiences
8
KWD Webranking 2011
Which targets?
Silver Surfers Digital Natives
9
KWD Webranking 2011
Which contents?
10
KWD Webranking 2011
An example of a premium content
11
KWD Webranking 2011
How do we use the Webranking protocol?
ChallengeInvolvement Commitment
ImprovementBenchmarking
Measurement
12
KWD Webranking 2011
Next steps
engagement
social plug-ins
acting as a mediause of videos