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TEL AVIV
©2015, Amazon Web Services, Inc. or its affiliates. All rights reserved
Company Building Keeping your startup DNA
Raz Bachar, Business Development Manager EMEA
Startup Community, AWS
@razbachar
Customer discovery process
Company Building
And yet…
why culture matter?
“Your beliefs become your thoughts. Your
thoughts become your words. Your words
become your actions. Your actions become
the habits. Your habits become your values.
And your values become your destiny.”
- Mahatma Gandhi
• Developers for developers (How IronSource
came to be)
• 510 employees - 260 R&D
• manage chaos
• From a small startup to a global leader in 5
Years
• Four-Core Platform
• Always Innovating
• Growing Global Footprint
• Community
• InnovationLab
Total # AirBnB Guests
Brian
“What is the single most important
piece of advice for us?”
Peter“Don’t ‘mess’ up the Culture”
https://medium.com/working-life/597cde9ee9d4
“The culture is what creates the
foundation for all future innovation. If
you break the culture, you break the
machine that creates your products.”
Brian Chesky, Founder
https://medium.com/working-life/597cde9ee9d4
How do you keep Startup DNA?
How do you build it into your Culture
as you scale your business?
# 3 Investor Pitch Deck
Biggest Challenge =
# 1 Customer Pitch Deck
# 2 Employee Pitch Deck
Finding People
Who should share your Culture?
Founders
Employees
Organization
Propagate the culture across departments
Who should share your Culture?
Founders
Employees
Investors
Customers / Partners
When you are at scale
f(innovation) =
(mechanisms * culture)
(org * arch)
customer obsession
ownership
invent and simplify
are right, a lot
hire and develop the best
insist on highest standards
think bigbias for action
frugality
vocally self critical
earn trust
dive deep
have backbone; disagree & commit
deliver results
amazon leadership principles
Ownership
Leaders are owners. They think long term and don’t sacrifice long-term
value for short-term results. They act on behalf of the entire company,
beyond just their own team. They never say “that’s not my job."
DevOps
dive deep
Leaders operate at all levels, stay connected to the details, and audit
frequently. No task is beneath them.
Weekly ops metric meetings
a scorecard for each service team
a graph for every metric that customers care about
each graph has a line…fitness function
Correction of Error (COE) process
Amazon has a very metrics-driven culture
customer obsession
Leaders start with the customer and work backwards. They work
vigorously to earn and keep customer trust. Although leaders pay
attention to competitors, they obsess over customers.
Press release to capture the customer
perspective#1
FAQ to answer any questions a customer
might have#2
Press release to capture the customer
perspective#1
FAQ to answer any questions a customer
might have#2
Start finding the right ‘primitives’#3
Launch, then iterate fast & often#4
Innovation Methodology
Work backwards from the customer – Customer obsession
Narrative process – Dive deep
Primitives – Think Big
Single-threaded teams – Teamwork
Release – Deliver results
Measure – Dive deep
Iterate – Bias for action
The Institutional Yes!
Rate of Experimentation
Culture
Mechanisms
Organization
Architecture
Startup DNA
41
@razbachar
@VincentJocquet