tel aviv hug rob cohen
TRANSCRIPT
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GOOD DESIGN IS THE SUM OF ITS PARTS
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HAVE A CLEAR VALUE PROPOSITION1
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KEEP ITSIMPLE STUPID2
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DRIVE THE USER TO ACT3
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DON’T BEBORING4
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BE FUNCTIONAL (AND PRAGMATIC)5
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KEEP ITCURRENT6
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RELEVANCERULES7
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GET YOUR COPY RIGHT8
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“I didn't have time to write a short letter, so I wrote a long one instead.”
Mark Twain
“
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BEINTUITIVE9
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TELL ITAS IT IS10
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A DESIGNER’SPLEA
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GOOD DESIGN….
TAKESTIME
IS NOT CHEAP
DOESN’T NEED TO POP
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RESIST THE URGE TO…
DECREASE THE WHITE SPACE
SQUEEZE EACH & EVERY PRODUCT
FEATURE ONTO THE HOME PAGE (ABOVE
THE FOLD)
MAKE THE LOGO LARGER
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TRUSTYOUR DESIGNERS