THE INTERNET AND YOUR SMALL BUSINESS:

Website Development and Use

Mike Eldredge

www.tekorange.com

ABOUT MIKE ELDREDGE Internet expert

Background in Web Site Design, Web Site Development, and Internet Infrastructure

Bachelor of Science in MIS from The Ohio State University School of Business– 1993

Experience with Internet, Business, and IT Involved in Web Site Hosting and Development since 1996. 21 years of Experienced in the business IT

CompuServe Incorporated Ashland Internet Transaction Solutions – Internet Payments Online Resources – Internet Payments

Founded of tekOrange in 2010. Merger of two web companies previously founded by Mike Eldredge - iHost Solutions and Planet Small

Business

tekO

ran

ge

– w

ww

.teko

ran

ge

.com

INTRODUCTIONS Name Organization Does your organization have a web site? If so, how the web site is used

tekO

ran

ge

– w

ww

.teko

ran

ge

.com

WEB SITES – WHAT IS ALL THE FUSS ABOUT?

According to Google and the World Bank, in 2008 over 75.8% of the United States population was actively using the Internet for everything from educational research and social networking to online shopping. 1

tekO

ran

ge

– w

ww

.teko

ran

ge

.com

1. http://www.google.com/publicdata?ds=wb-wdi&met=it_net_user_p2&idim=country:USA&q=internet+usage+us

WEB SITES – WHAT IS ALL THE FUSS ABOUT? - CONTINUED

The average American spent 32 hours per month on the Internet in 2010. Persons ages 45-54 set the high bar averaging more than 39 hours online each month. 1 te

kOra

ng

e –

ww

w.te

kora

ng

e.co

m

1. http://www.comscoredatamine.com/2011/01/average-time-spent-online-per-u-s-visitor-in-2010/

WEB SITES – WHAT IS ALL THE FUSS ABOUT? - CONTINUED

“Basic web sites are becoming a core part of the marketing mix for many small businesses” 1

tekO

ran

ge

– w

ww

.teko

ran

ge

.com

1. http://www.bricklin.com/smallbusiness.htm

WHAT WE WILL ACCOMPLISH TODAY What makes up a Web Site How to Get Started Types of Web Sites Search Engines Tracking Success

tekO

ran

ge

– w

ww

.teko

ran

ge

.com

WHAT MAKES UP A WEB SITE

What is Required? Domain Name Web Hosting Content

tekO

ran

ge

– w

ww

.teko

ran

ge

.com

DOMAIN NAME QUESTIONS

What is the most popular domain extension? As of June 2010, there were 87,851,538 .com domains

registered (http://www.hostly.com/hosting-info/many-domain-names-1533.html)

What is the second most popular extension? .CN with 13 million active domain registrations

(http://www.name.com/domains/cn)

tekO

ran

ge

– w

ww

.teko

ran

ge

.com

DOMAIN NAMES “Address” of your web site 280 Different Top Level Domains Most Popular - .com, .cn, .de,.net, .org Outside the US Country Specific (.ca, .co.uk, etc.) Recent - .tv, .me, .co, .biz Newest extension - .xxx

tekO

ran

ge

– w

ww

.teko

ran

ge

.com

WEB HOSTING

“Neighborhood” where your web site lives Many different types of hosting – web hosting is the

most popular Others include server hosting, application or cloud tekOrange operates and maintains its own hosting

facility in Columbus

tekO

ran

ge

– w

ww

.teko

ran

ge

.com

CONTENT

HTML – The Language of Web Sites Hyper Text Markup Language Web 2.0

JavaScript ActiveX Flash

Popular Server Side Programming Languages ASP ASP.NET Java Server Pages PERL PHP

Images Video XML – eXtensible Markup Language

RSS

tekO

ran

ge

HOW TO GET STARTED Do It Yourself (DIY)

Pros You decide upon content You decide when changes are released Lower Cost

Cons You are responsible for making the changes

Professional Services Pros

Field expertise and Processes Make all changes on your behalf

Cons Cost

Hybrid – Content Management System (CMS) Pros

Custom Design Easy to use interface for making simple changes

Cons Cost You are responsible for making the changes

tekO

ran

ge

– w

ww

.teko

ran

ge

.com

TYPES OF WEB SITES

Static Web Sites Dynamic Web Sites

Message Boards Blogs Ecommerce Content Management System Non Traditional Web Sites

Mobile Sites

tekO

ran

ge

– w

ww

.teko

ran

ge

.com

STATIC WEB SITES

Consists of images and text to relay information to the web site visitor

Content does not change Limited ability to interact with the visitor “Enhanced Yellow Page Listing”

tekO

ran

ge

– w

ww

.teko

ran

ge

.com

DYNAMIC WEB SITES Like the static web site, this site combines images and

text to relay information to visitor Unlike static sites, dynamic web sites generate pages

based upon input from the visitor. Utilize a database to both display information and

capture visitor input

tekO

ran

ge

– w

ww

.teko

ran

ge

.com

MESSAGE BOARDS

A Message Board site provides a platform for your customers to correspond.

Answer common questions to reduce customer service costs.

Community – Generate a sense of loyalty.

tekO

ran

ge

– w

ww

.teko

ran

ge

.com

MESSAGE BOARD EXAMPLE

tekO

ran

ge

BLOGS

A blog is a form of a dynamic web site in which the site author can publish thoughts on a subject on a periodic basis.

Platform for demonstrating you or your companies expertise

tekO

ran

ge

– w

ww

.teko

ran

ge

.com

BLOG EXAMPLE

tekO

ran

ge

ECOMMERCE

Form of dynamic web site, Ecommerce sites incorporate the ability to sell product and/or services from the web site itself.

Typically include the shopping cart concept and a checkout process for order submission.

tekO

ran

ge

– w

ww

.teko

ran

ge

.com

ECOMMERCE EXAMPLE

tekO

ran

ge

CONTENT MANAGED WEB SITES

Dynamic Web Site Includes Database User friendly tools for updating web site text Can be Custom developed Can be Open Source

tekO

ran

ge

OPEN SOURCE

What is it? Software created by a development community for the

public available at no cost. Shortens time to develop robust web applications.

Examples Joomla WordPress Typo3 OSCommerce

tekO

ran

ge

JOOMLA EXAMPLE – WEB SITE

tekO

ran

ge

JOOMLA EXAMPLE - ADMINISTRATION TOOLS

tekO

ran

ge

NON TRADITIONAL WEB SITES

What are some non traditional forms of web sites?

tekO

ran

ge

NON TRADITIONAL WEB SITES

Types Social Media – Facebook, Twitter, YouTube Yellow Page sites - Google Places, Yellow Pages

Good for driving additional traffic to web sites (SEO).

tekO

ran

ge

– w

ww

.teko

ran

ge

.com

FACEBOOK EXAMPLE

tekO

ran

ge

GOOGLE PLACES EXAMPLE

tekO

ran

ge

MOBILE

In between early adoption and mainstream use due to smart phones

Content provided by both traditional web sites and Mobile Applications

QR Code – Easy way to access mobile sites from phones/mobile tablets

Applications are location aware Wide use in promotional campaigns

tekO

ran

ge

IMPORTANT WEB SITE FEATURES

?

tekO

ran

ge

5 IMPORTANT WEB SITE FEATURES

Be search engine friendly Communicate your brand! Include answers to frequently asked questions. Have a way for your customers to contact you Integration with Social Media Sites (i.e. Facebook,

Youtube, Twitter)

tekO

ran

ge

– w

ww

.teko

ran

ge

.com

BE SEARCH ENGINE FRIENDLYte

kOra

ng

e

COMMUNICATE YOUR BRAND!te

kOra

ng

e

INCLUDE ANSWERS TO FREQUENTLY ASKED QUESTIONS.

tekO

ran

ge

HAVE A WAY FOR YOUR CUSTOMERS TO CONTACT YOU

tekO

ran

ge

HAVE A WAY FOR YOUR CUSTOMERS TO CONTACT YOU

tekO

ran

ge

INTEGRATION WITH SOCIAL MEDIA SITESte

kOra

ng

e

SEARCH ENGINES Index of content available on the web Web site owner’s goal is to be listed as High as Possible Big Three

Google, Microsoft, Yahoo Top Search Engines 1

Google – 65.4% of Search Traffic Yahoo – 16.1% of Search Traffic Microsoft Sites – 13.6% of Search Traffic Ask – 3.2% of Search Traffic AOL – 1.7% of Search Traffic

Americans conducted nearly 17.0 billion total core search queries in February (2011). Google Sites ranked first with 11.0 billion searches, followed by Yahoo! Sites with 2.9 billion and Microsoft Sites with 2.3 billion. 2

tekO

ran

ge

– w

ww

.teko

ran

ge

.com

1. Bing Sees Six Months of U.S. Market Share Growth - By Jack Marshall, ClickZ, March15, 2011 - http://www.clickz.com/clickz/stats/2034222/bing-months-market-share-growth

2. http://www.comscore.com/Press_Events/Press_Releases/2011/3/comScore_Releases_February_2011_U.S._Search_Engine_Rankings

TRACKING SUCCESS Google Analytics

tekO

ran

ge

– w

ww

.teko

ran

ge

.com

GOOGLE ANALYTICS - CONTINUED

tekO

ran

ge

GOOGLE ANALYTICS - CONTINUED

tekO

ran

ge

ABOUT TEKORANGE tekOrange mission is to be a trusted source for individuals and businesses for

their online technology needs. We specialize in web hosting, web site design, and mobile Internet for:

Startups Small Business Medium Sized Businesses

Contact Mike Eldredge via phone (614-602-4282) or email (mike@tekorange.com) for a free analysis of your web site or web site project

tekO

ran

ge

– w

ww

.teko

ran

ge

.com

tekO

ran

ge

– w

ww

.teko

ran

ge

.com

QUESTIONS?