TWILIGHT SAGA

A SUCCESS STORY OF A YOUNG ADULT

FICTION BOOK IN THE ARAB WORLD

TWILIGHT SAGA STORY IN

THE ARAB WORLD

- It all started with my wife’s recommendation…

- Right acquired at the Frankfurt bookfair

EDITION OF TWILIGHT IN

ARABIC

- Creation of SAMA as a new in print and subsidiary of the

Arabic Cultural Center specialized in editing young adult

novels and books.

- Simultaneous translation strategy of the books

- Capitalizing on the well designed international book

covers and marketing materials to create appeal and build

on the fame of the English version

DISTRIBUTION OF TWILIGHT

IN THE ARAB WORLD

- Pricing strategy was key

- Opening of new distribution channels:

- Supermarkets

- Specialized bookstores

- E-book

TWILIGHT SAGA SUCCESS

STORY

• Customers and wholesalers knew the english version

which helped placing the product

• The Twilight saga passed censorship in all arabic markets

• The movie came out one month after the launch of the

Arabic version

• Huge marketing buzz worldwide

• Sales increased very fast

• Release of the saga with a 6 months spam from one book

to the other

CONCLUSION

• There is a market for a young adult fiction book in the

Arab world.

• But, there are limitations:

• Censorship

• Piracy

• Internet