Audience ProfilingTeen Internet Use

Tom And Lilly

93% OF TEENS GO ONLINE EVERY SINGLE DAY

60% OF TEENS USE THEIR PHONE TO GO ONLINE

• The average teen has 201 Facebook friends• 37% send messages to friends every day• 80% of British teens use Twitter

• So it is clear that teenagers are using the internet which leaves them open to cyber bullying- but what we want to know is how many teenagers and opinion leaders, our audiences, are watching channel 4. The place where our documentary will feature.

Channel 4 viewing Figures

Average Dialy Viewing

Average Weekly Viewing

0

10,000

20,000

30,000

40,000

50,000

60,000

70,000

Amount of People

Time

• On average a teenager will spend 2hours and 38 minutes in front of the Tv Per Day.

• However only 2.6% of all teens watch Channel 4 for longer than 3 minutes.

• VERY WORRYING FOR US.

HOWEVER

• 88% of people who watch channel 4 are in fact our secondary audience of opinion leaders because it is an informative and educative channel.

• GOOD NEWS FOR US

PERCENTAGE OF AGES WHO WATCHES DOCUMENTARIES

Under 10 Age 10-19 20-50 50+0%

10%

20%

30%

40%

50%

60%

AGE

AMOUTN OF PEOPLE

?

• So this means that the majority of people who watch documentaries are either in our target audience of teenagers or possibly in our secondary audience of opinion leaders. Its unfortunate that the majority aren't teens who watch documentaries as after all they are the ones who need help with this topic but maybe the opinion leaders can help if they view our documentary.

• So to target our audience we believed that it was important to make an audience profile of target audience and secondary audience. This will ensure we know exactly who we are targeting.

TARGET AUDIENCE

• TEENAGERS / YOUNGER PEOPLE; • Age- 12-18• Income Bracket- C1-E• Race- Any• Sexuality- Any• Interests- Socialising, School, Sport, Gaming• Uses and Gratifications- information, personal

identity

Age 12-18

• We have chosen this age as our target audience because statistically 89% of people who get cyber bullied are between these ages and also this age group are stereotypically unaware of the dangerous of the internet and online networks.

Income bracket C1-E

• Most students which is what this age group will be wont have any form of income so they would fall in the E income bracket. However some may have left school and be on low wages which will put them into the C1 and below bracket.

Sexuality

• We don’t believe the sexuality is specific which we will be targeted because no matter what your sexuality you can still be targeted. Although we are aware that some people may have been bullied because they are of a different sexuality than others.

Race

• We don’t believe the Race is specific which we will be targeted because no matter what your Race you can still be targeted. Although we are aware that some people may have been bullied because they are of a different race than others.

Interest

• The typical interest of a teenager stereotypically are that they like socialising with their friends and that they like playing video games and sports.

Uses and Gratifications

• We gave chosen the uses and gratifications of information because our target audience will be the one who will be getting cyber bullied and they will be getting the information of where they can get help from. They will also feel personal identity if they are being cyber bullied and they may feel how our girl in the montage footage will feel. As we plan to have a girl being cyber bullied here.

SECONDARY AUDIENCE

• Opinion Leaders; • Age- 25-50 • Income Bracket- A-C2• Race- Any• Sexuality- Any• Interests- Socialising, Passing on Knowledge,

Teaching and • Uses and Gratifications- Information

Age – 25-50

• We believe our secondary audience will be of this age because they will have gone past university and matured and be less likely to be a subject of cyber bullying. They will be aware of the dangers of online networking and the internet.

Income Bracket A-C2

• We have chosen this income bracket for our secondary audience because they are more likely to have a good job at this age if they are opinion leaders, so they will be earning a fair income.

Sexuality

• Again sexuality doesn’t matter in this case because to pass on their information about what they know about cyber bullying sexuality isn't important and from our point of view their sexuality doesn’t matter because it affects everyone.

Race

• Again Race doesn’t matter in this case because to pass on their information about what they know about cyber bullying race isn't important and from our point of view their race doesn’t matter because it affects everyone.

Interests

• Stereotypically for opinion leaders these are the sorts of interests which they have because they often like passing on their knowledge to younger people through teaching or just generally educating.

Uses And Gratifications

• They will gain the use and gratification of information because they will be learning where to go when people are cyber bullied and they can pass this information of to teenagers who they believe are being cyber bullied.